Rascasse Audience Intelligence

Delaware Audience in United States

A data profile of the people who buy, follow and care about Delaware in United States — modelled from more than twelve digital signal sources. Delaware has an estimated audience of 7,775,683 people in United States.

#288among POI in United States#391in Travel & Leisure

The average Delaware fan in United States is 45.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include MSN, Portia de Rossi, Pinterest, with strongest over-indexing on MSN (2.34× the country average).

Demographically, the Delaware audience skews more female with an average age of 45.7, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Delaware fan in United States is more female, around 45.7 years old, with strong Patriotism tendencies and a notable affinity for MSN.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Delaware profile in United States.

Audience size
7.8M
in United States
Gender
59.4%♀
40.6% male
Age
45.7
average years
Country rank
#4570
POI in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Delaware fans

59.4% are female, 40.6% are male, average age 45.7.

Fig. 02

Gender split

59.4%
Female
40.6%
Male
Demographic split for Delaware audience in United States
MetricValue
Female59.4%
Male40.6%
Average age45.7
Estimated audience size7,775,683
Fig. 03

Age distribution

Ø 45.7
average years
Age distribution of the Delaware audience in United States
Age bracketShare%
16-1910%
20-2913%
30-3916%
40-4923%
50+38%
Fig. 04

Worldwide distribution

84.8%

of the worldwide Delaware audience comes from United States.

Worldwide audience distribution share by country for Delaware
CountryShare
United States84.8%
South Africa2.6%
Canada2.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Delaware audience in United States is strongest.

Fig. 05

Top regions by affinity

Delaware fans by region: top regions in United States
#RegionReachAffinity×
01Delaware~300K14.36×
02Maryland~200K1.65×
03Ohio~400K1.48×
04Washington, District of Columbia~30K1.48×
05New Jersey~300K1.41×
06Pennsylvania~400K1.35×
07Virginia~200K1.13×
08New York~500K1.07×
09Connecticut~80K0.98×
10Massachusetts~100K0.89×
11Rhode Island~20K0.81×
12Vermont~10K0.81×
13Florida~400K0.78×
14North Carolina~200K0.77×
15West Virginia~30K0.75×
16New Hampshire~20K0.74×
17Maine~20K0.72×
18Georgia~200K0.71×
19Alaska~10K0.70×
20Arizona~100K0.69×
21South Carolina~80K0.67×
22Texas~400K0.65×
23Illinois~200K0.65×
24Tennessee~100K0.64×
25Washington~100K0.64×
26Indiana~90K0.64×
27Oklahoma~60K0.64×
28Utah~40K0.64×
29California~500K0.63×
30Arkansas~40K0.62×
31Colorado~70K0.60×
32Alabama~60K0.60×
33Iowa~40K0.60×
34Michigan~100K0.59×
35Kentucky~60K0.59×
36Oregon~50K0.59×
37Nevada~40K0.59×
38Kansas~40K0.59×
39Missouri~70K0.58×
40North Dakota~9K0.58×
41Minnesota~60K0.57×
42Nebraska~20K0.57×
43Mississippi~40K0.56×
44Hawaii~20K0.56×
45Idaho~20K0.55×
46New Mexico~20K0.54×
47Montana~10K0.54×
48South Dakota~10K0.54×
49Wisconsin~60K0.53×
50Louisiana~50K0.53×
Fig. 06

Affinity by region

Affinity by region — Delaware, United States
0.53×1.00×14.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Delaware audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Delaware audience
#·InterestCategoryAffinity×
01Portia de RossiMovies & TV16.39×
02Microwave ovenHome & Garden2.58×
03FedExBusiness & Career2.45×
04Renewable energyBusiness & Career2.37×
05MSNNews2.34×
06Dunkin' DonutsFood & Beverages2.32×
07Wawa Inc.Shopping2.03×
08United Parcel ServiceBusiness & Career1.96×
09PinterestInternet & Social Media1.92×
10IKEAHome & Garden1.76×
11TV talkshowsMovies & TV1.72×
12Burger KingFood & Beverages1.66×
13Planet FitnessSports1.63×
14Mortgage loansBusiness & Career1.63×
15BarbecueFood & Beverages1.58×
16SubwayFood & Beverages1.57×
17LivestockPets & Animals1.55×
18RedditInternet & Social Media1.54×
19NatureHome & Garden1.52×
20Home AppliancesHome & Garden1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Delaware audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Delaware audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.09×
Community OrientationOPEN1.53×
Family OrientationCONSERVATISM1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Delaware audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.75×
Pet OwnershipJOY0.77×
Design AffinityPREMIUM0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Delaware have in United States?

Delaware has an estimated audience of 7,775,683 people in United States, concentrated in California and New York.

02

What is the gender split and age of Delaware fans?

59.4% of Delaware fans are female, 40.6% are male, with an average age of 45.7 years.

03

Which brands do Delaware fans like most?

Delaware fans show strongest brand affinity for MSN (2.34×), Portia de Rossi (16.39×), and Pinterest (1.92×) over the country average.

04

Where do Delaware fans live in United States?

Delaware fans in United States are most concentrated in California (reach ~500K), New York (reach ~500K), and Texas (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Delaware fans also like?

Beyond Delaware itself, the audience over-indexes on Portia de Rossi (16.39×), Pinterest (1.92×), Nature (1.52×), and FedEx (2.45×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Delaware. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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