Delaware Audience in United States

Delaware logo

Delaware has an estimated audience of 7,775,683 people in United States. 59.4% are female, 40.6% are male, average age 45.7. Top regions: California, New York, Texas. Top brand affinities: Goop, Governor of Michigan, Kikar HaShabbat, Wok, Israel.

The average Delaware fan in United States is 45.7 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Goop, Governor of Michigan, Kikar HaShabbat, with strongest over-indexing on Goop (8.4× the country average). Demographically, the Delaware audience skews more female with an average age of 45.7, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Delaware fans

Demographic split for Delaware audience in United States
MetricValue
Female59.4%
Male40.6%
Average age45.7
Estimated audience size7,775,683

Audience persona

The typical Delaware fan in United States is more female, around 45.7 years old, with strong Risk Appetite tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Delaware in United States
RegionReachAffinity
California582,2880.68×
New York510,2561.17×
Texas458,8060.69×
Florida447,1810.85×
Pennsylvania369,9371.41×
New Jersey298,3731.51×
Delaware291,32113.58×
Ohio250,9191.05×
Maryland234,0051.75×
Virginia225,5911.19×
North Carolina190,5770.81×
Illinois181,7960.7×
Georgia177,5970.74×
Massachusetts148,9160.97×
Michigan124,2990.61×
Arizona120,8900.76×
Washington105,7030.68×
Tennessee104,5340.67×
Indiana90,4030.64×
South Carolina81,1200.69×
Connecticut79,8411.02×
Colorado78,9030.64×
Missouri71,7930.57×
Alabama67,2650.62×
Minnesota64,8610.58×
Wisconsin61,4630.53×
Kentucky56,6070.58×
Oregon55,6430.62×
Louisiana53,2940.53×
Oklahoma52,5170.61×
Nevada46,1860.61×
Utah45,8730.66×
Arkansas37,0040.58×
Washington, District of Columbia36,9631.58×
Iowa35,6680.56×
Kansas34,4730.56×
Mississippi32,9160.51×
West Virginia26,0550.72×
New Hampshire22,9200.75×
Nebraska21,6540.56×
Idaho20,5500.53×
Rhode Island19,9300.81×
New Mexico19,9250.51×
Maine19,7400.71×
Hawaii18,3730.55×
Alaska10,9640.66×
Vermont10,6210.78×
Montana10,4940.49×
South Dakota8,1260.45×
North Dakota8,1220.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Delaware audience
BrandAffinityCategory
Goop8.4×Internet & Social Media
Governor of Michigan11.19×Politics & Society
Kikar HaShabbat23.27×News
Wok9.04×Food & Beverages
Israel2.85×Travel & Leisure
headspace11.78×Health
Google Home7.39×Technology & Electronics
Cherish (group)12.29×Music & Radio
Grinch4.08×Movies & TV
Hibachi7.4×Food & Beverages
Vocal harmony4.23×Music & Radio
Grace Slick8.17×Music & Radio
Fairy godmother6.73×Literature
Jeep Wagoneer5.07×Cars & Mobility
Natural rubber1.79×Cars & Mobility
Hipster8.14×Politics & Society
El Paso County, Colorado10.27×Travel & Leisure
TV Fanatic8.16×Movies & TV
Cryptic crossword10.59×Technology & Electronics
Ira Glass11.29×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Delaware audience
TraitClusterScore
Risk AppetiteTHRILL2.27
Luxury OrientationPREMIUM1.78
PatriotismCONSERVATISM1.58
Community OrientationOPEN1.36
ExtroversionTHRILL1.25
IndulgenceJOY1.22

Worldwide distribution

Worldwide audience distribution share by country for Delaware
CountryShare
United States84.9%
South Africa2.6%
Canada2.4%

See Delaware audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Delaware have in United States?

Delaware has an estimated audience of 7,775,683 people in United States, concentrated in California and New York.

What is the gender split and age of Delaware fans?

59.4% of Delaware fans are female, 40.6% are male, with an average age of 45.7 years.

Which brands do Delaware fans like most?

Delaware fans show strongest brand affinity for Goop (8.4×), Governor of Michigan (11.19×), and Kikar HaShabbat (23.27×) over the country average.

Where do Delaware fans live in United States?

Delaware fans in United States are most concentrated in California (reach 582,288), New York (reach 510,256), and Texas (reach 458,806). These three regions account for the largest share of the active audience.

What other brands do Delaware fans also like?

Beyond Delaware itself, the audience over-indexes on Governor of Michigan (11.19×), Kikar HaShabbat (23.27×), Wok (9.04×), and Israel (2.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Delaware. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.