A data profile of the people who buy, follow and care about Colorado in United States — modelled from more than twelve digital signal sources. Colorado has an estimated audience of 27,032,664 people in United States.
The average Colorado fan in United States is 42.5 years old, balanced, and lives primarily in Texas.
The audience is concentrated in Texas, Colorado, California.
Top brand affinities include FedEx, Pinterest, Renewable energy, with strongest over-indexing on FedEx (2.63× the country average).
Demographically, the Colorado audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as Patriotism, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Colorado fan in United States is balanced, around 42.5 years old, with strong Patriotism tendencies and a notable affinity for FedEx.
The key figures that characterise the Colorado profile in United States.
52.6% are female, 47.4% are male, average age 42.5.
| Metric | Value |
|---|---|
| Female | 52.6% |
| Male | 47.4% |
| Average age | 42.5 |
| Estimated audience size | 27,032,664 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 29% |
Where the Colorado audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Colorado | ~2.5M | 6.10× | |
| 02 | Wyoming | ~60K | 1.50× | |
| 03 | Nebraska | ~200K | 1.44× | |
| 04 | Texas | ~3M | 1.39× | |
| 05 | New Mexico | ~200K | 1.37× | |
| 06 | Kansas | ~300K | 1.33× | |
| 07 | Oklahoma | ~300K | 1.16× | |
| 08 | Iowa | ~300K | 1.16× | |
| 09 | Arizona | ~600K | 1.15× | |
| 10 | Louisiana | ~400K | 1.09× | |
| 11 | Mississippi | ~200K | 1.04× | |
| 12 | Alabama | ~400K | 1.03× | |
| 13 | Florida | ~2M | 0.99× | |
| 14 | Georgia | ~800K | 0.99× | |
| 15 | Missouri | ~400K | 0.99× | |
| 16 | Arkansas | ~200K | 0.99× | |
| 17 | Utah | ~200K | 0.98× | |
| 18 | South Dakota | ~60K | 0.96× | |
| 19 | Alaska | ~50K | 0.93× | |
| 20 | Nevada | ~200K | 0.90× | |
| 21 | North Carolina | ~700K | 0.86× | |
| 22 | Tennessee | ~500K | 0.86× | |
| 23 | Hawaii | ~100K | 0.86× | |
| 24 | North Dakota | ~50K | 0.86× | |
| 25 | South Carolina | ~300K | 0.85× | |
| 26 | Illinois | ~800K | 0.84× | |
| 27 | Virginia | ~600K | 0.84× | |
| 28 | Montana | ~60K | 0.84× | |
| 29 | Maryland | ~400K | 0.83× | |
| 30 | Indiana | ~400K | 0.81× | |
| 31 | Minnesota | ~300K | 0.81× | |
| 32 | Washington | ~400K | 0.80× | |
| 33 | Kentucky | ~300K | 0.80× | |
| 34 | Washington, District of Columbia | ~60K | 0.80× | |
| 35 | California | ~2.5M | 0.79× | |
| 36 | Wisconsin | ~300K | 0.79× | |
| 37 | Idaho | ~100K | 0.78× | |
| 38 | Ohio | ~600K | 0.77× | |
| 39 | Michigan | ~500K | 0.75× | |
| 40 | New Jersey | ~500K | 0.74× | |
| 41 | Oregon | ~200K | 0.74× | |
| 42 | West Virginia | ~90K | 0.74× | |
| 43 | Pennsylvania | ~700K | 0.73× | |
| 44 | Delaware | ~50K | 0.72× | |
| 45 | Connecticut | ~200K | 0.71× | |
| 46 | Massachusetts | ~400K | 0.70× | |
| 47 | New York | ~1M | 0.69× | |
| 48 | Maine | ~60K | 0.65× | |
| 49 | New Hampshire | ~70K | 0.63× | |
| 50 | Rhode Island | ~50K | 0.62× |
The strongest cross-interests of the Colorado audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Anne Hathaway | Movies & TV | 3.44× | ||
| 02 | Rocky Mountains | Travel & Leisure | 3.21× | ||
| 03 | Weather forecasting | Home & Garden | 2.95× | ||
| 04 | Renewable energy | Business & Career | 2.91× | ||
| 05 | QVC | Movies & TV | 2.66× | ||
| 06 | FedEx | Business & Career | 2.63× | ||
| 07 | The North Face | Fashion & Accessoires | 2.61× | ||
| 08 | Solar energy | Home & Garden | 2.44× | ||
| 09 | Sustainable energy | Home & Garden | 2.28× | ||
| 10 | Real property | Home & Garden | 1.98× | ||
| 11 | Innovation | Business & Career | 1.90× | ||
| 12 | Meteorology | Home & Garden | 1.86× | ||
| 13 | Mortgage loans | Business & Career | 1.78× | ||
| 14 | Subway | Food & Beverages | 1.63× | ||
| 15 | Brewing | Food & Beverages | 1.61× | ||
| 16 | Vehicle insurance | Cars & Mobility | 1.61× | ||
| 17 | Lodging | Travel & Leisure | 1.60× | ||
| 18 | TV game shows | Movies & TV | 1.60× | ||
| 19 | Internet & Social Media | 1.57× | |||
| 20 | Genetics | Kids & Family | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.79× | |
| Convenience Orientation | PREMIUM | 1.43× | |
| Community Orientation | OPEN | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.86× | |
| Design Affinity | PREMIUM | 0.87× | |
| Pet Ownership | JOY | 0.88× |
Colorado has an estimated audience of 27,032,664 people in United States, concentrated in Texas and Colorado.
52.6% of Colorado fans are female, 47.4% are male, with an average age of 42.5 years.
Colorado fans show strongest brand affinity for FedEx (2.63×), Pinterest (1.57×), and Renewable energy (2.91×) over the country average.
Colorado fans in United States are most concentrated in Texas (reach ~3M), Colorado (reach ~2.5M), and California (reach ~2.5M). These three regions account for the largest share of the active audience.
Beyond Colorado itself, the audience over-indexes on Pinterest (1.57×), Renewable energy (2.91×), Solar energy (2.44×), and Anne Hathaway (3.44×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Colorado. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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