Rascasse Audience Intelligence

Denver Audience in United States

A data profile of the people who buy, follow and care about Denver in United States — modelled from more than twelve digital signal sources. Denver has an estimated audience of 15,931,896 people in United States.

#34among City in United States#115among POI in United States#188in Travel & Leisure

The average Denver fan in United States is 41.5 years old, balanced, and lives primarily in Colorado.

The audience is concentrated in Colorado, California, Texas.

Top brand affinities include FedEx, Airbnb, Innovation, with strongest over-indexing on FedEx (2.35× the country average).

Demographically, the Denver audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Denver fan in United States is balanced, around 41.5 years old, with strong Patriotism tendencies and a notable affinity for FedEx.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Denver profile in United States.

Audience size
15.9M
in United States
Gender
53.4%♀
46.6% male
Age
41.5
average years
Country rank
#2177
POI in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Denver fans

53.4% are female, 46.6% are male, average age 41.5.

Fig. 02

Gender split

53.4%
Female
46.6%
Male
Demographic split for Denver audience in United States
MetricValue
Female53.4%
Male46.6%
Average age41.5
Estimated audience size15,931,896
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the Denver audience in United States
Age bracketShare%
16-1914%
20-2919%
30-3920%
40-4922%
50+25%
Fig. 04

Worldwide distribution

77.2%

of the worldwide Denver audience comes from United States.

Worldwide audience distribution share by country for Denver
CountryShare
United States77.2%
Canada2.4%
Mexico2.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Denver audience in United States is strongest.

Fig. 05

Top regions by affinity

Denver fans by region: top regions in United States
#RegionReachAffinity×
01Colorado~3M12.26×
02Wyoming~70K3.07×
03New Mexico~200K1.89×
04Nebraska~100K1.40×
05South Dakota~50K1.39×
06Montana~60K1.37×
07Utah~200K1.32×
08Kansas~200K1.25×
09Iowa~100K1.08×
10North Dakota~30K0.97×
11Arizona~300K0.95×
12North Carolina~400K0.92×
13Texas~1M0.85×
14Idaho~70K0.85×
15Washington, District of Columbia~40K0.84×
16Nevada~100K0.83×
17Minnesota~200K0.81×
18Illinois~400K0.78×
19Missouri~200K0.78×
20Washington~200K0.76×
21Oklahoma~100K0.74×
22California~1M0.71×
23Oregon~100K0.69×
24Hawaii~50K0.68×
25Alaska~20K0.68×
26Florida~700K0.67×
27Pennsylvania~400K0.67×
28Wisconsin~200K0.65×
29Arkansas~80K0.64×
30Massachusetts~200K0.63×
31New York~500K0.61×
32Virginia~200K0.60×
33Georgia~300K0.58×
34Indiana~200K0.58×
35Louisiana~100K0.57×
36Tennessee~200K0.56×
37Maryland~200K0.55×
38New Jersey~200K0.54×
39Ohio~300K0.53×
40Michigan~200K0.50×
41South Carolina~100K0.49×
42Alabama~100K0.49×
43New Hampshire~30K0.48×
44Delaware~20K0.48×
45Kentucky~90K0.47×
46Maine~30K0.46×
47Rhode Island~20K0.46×
48Mississippi~60K0.44×
49West Virginia~30K0.39×
50Connecticut~60K0.37×
Fig. 06

Affinity by region

Affinity by region — Denver, United States
0.37×1.00×12.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Denver audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Denver audience
#·InterestCategoryAffinity×
01HyattTravel & Leisure4.05×
02Renewable energyBusiness & Career2.57×
03Anne HathawayMovies & TV2.43×
04PatagoniaFashion & Accessoires2.37×
05FedExBusiness & Career2.35×
06InnovationBusiness & Career2.32×
07Sustainable energyHome & Garden2.31×
08Weather forecastingHome & Garden2.31×
09Real propertyHome & Garden2.07×
10Masters TournamentSports2.02×
11WhataburgerFood & Beverages1.94×
12Solar energyHome & Garden1.89×
13First class travelTravel & Leisure1.89×
14American ExpressBusiness & Career1.80×
15Mortgage loansBusiness & Career1.62×
16AirbnbTravel & Leisure1.59×
17LodgingTravel & Leisure1.57×
18southwest airlinesTravel & Leisure1.56×
19TicketmasterTravel & Leisure1.53×
20CBS SportsMovies & TV1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Denver audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Denver audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.45×
Community OrientationOPEN1.40×
Convenience OrientationPREMIUM1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Denver audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.82×
Pet OwnershipJOY0.86×
Healthy LifestyleBALANCE0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Denver have in United States?

Denver has an estimated audience of 15,931,896 people in United States, concentrated in Colorado and California.

02

What is the gender split and age of Denver fans?

53.4% of Denver fans are female, 46.6% are male, with an average age of 41.5 years.

03

Which brands do Denver fans like most?

Denver fans show strongest brand affinity for FedEx (2.35×), Airbnb (1.59×), and Innovation (2.32×) over the country average.

04

Where do Denver fans live in United States?

Denver fans in United States are most concentrated in Colorado (reach ~3M), California (reach ~1M), and Texas (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Denver fans also like?

Beyond Denver itself, the audience over-indexes on Airbnb (1.59×), Innovation (2.32×), Renewable energy (2.57×), and Real property (2.07×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

More City audiences in United States

See Denver audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Denver. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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