A data profile of the people who buy, follow and care about X in Belgium — modelled from more than twelve digital signal sources. X has an estimated audience of 2,736,801 people in Belgium.
The average X fan in Belgium is 39.8 years old, balanced, and lives primarily in Hainaut.
The audience is concentrated in Hainaut, Brussels, Liege.
Top brand affinities include Shift work, Giant panda, Microblogging, with strongest over-indexing on Shift work (2.14× the country average).
Demographically, the X audience skews balanced with an average age of 39.8, and over-indexes on personality traits such as Design Affinity, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical X fan in Belgium is balanced, around 39.8 years old, with strong Design Affinity tendencies and a notable affinity for Shift work.
The key figures that characterise the X profile in Belgium.
50.8% are female, 49.2% are male, average age 39.8.
| Metric | Value |
|---|---|
| Female | 50.8% |
| Male | 49.2% |
| Average age | 39.8 |
| Estimated audience size | 2,736,801 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 22% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 22% |
of the worldwide X audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 16.6% |
| China | 7.4% |
| United Kingdom | 3.4% |
Where the X audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Brussels | ~300K | 1.59× | |
| 02 | Hainaut | ~300K | 1.17× | |
| 03 | Liege | ~300K | 1.16× | |
| 04 | Walloon Brabant | ~80K | 1.14× | |
| 05 | Flemish Brabant | ~300K | 1.11× | |
| 06 | Province of Namur | ~100K | 0.92× | |
| 07 | East Flanders | ~300K | 0.89× | |
| 08 | Antwerp | ~200K | 0.87× | |
| 09 | Luxembourg | ~60K | 0.81× | |
| 10 | Limburg | ~90K | 0.69× | |
| 11 | West Flanders | ~200K | 0.66× |
The strongest cross-interests of the X audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Trending Videos | Internet & Social Media | 2.45× | ||
| 02 | Shift work | Business & Career | 2.14× | ||
| 03 | Microblogging | Technology & Electronics | 2.10× | ||
| 04 | Punjab, Pakistan | Travel & Leisure | 2.00× | ||
| 05 | KaRoL G | Music & Radio | 1.97× | ||
| 06 | Pakistan national cricket team | Sports | 1.84× | ||
| 07 | Karen Gillan | Movies & TV | 1.84× | ||
| 08 | Texting | Technology & Electronics | 1.75× | ||
| 09 | Bored Panda | Internet & Social Media | 1.74× | ||
| 10 | Kabul | Travel & Leisure | 1.74× | ||
| 11 | Islamabad | Travel & Leisure | 1.70× | ||
| 12 | Forrest Gump | Movies & TV | 1.67× | ||
| 13 | Giant panda | Pets & Animals | 1.60× | ||
| 14 | MailChimp | Internet & Social Media | 1.60× | ||
| 15 | The Huffington Post | News | 1.59× | ||
| 16 | Extended play | Arts & Culture | 1.59× | ||
| 17 | Skilled worker | Business & Career | 1.56× | ||
| 18 | Klondike Gold Rush | Business & Career | 1.55× | ||
| 19 | Beyin | Health | 1.53× | ||
| 20 | Karachi | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.88× | |
| Pet Ownership | JOY | 0.85× | |
| Social Media Usage | JOY | 0.83× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.45× | |
| Patriotism | CONSERVATISM | 0.80× | |
| Social Media Usage | JOY | 0.83× |
X has an estimated audience of 2,736,801 people in Belgium, concentrated in Hainaut and Brussels.
50.8% of X fans are female, 49.2% are male, with an average age of 39.8 years.
X fans show strongest brand affinity for Shift work (2.14×), Giant panda (1.6×), and Microblogging (2.1×) over the country average.
X fans in Belgium are most concentrated in Hainaut (reach ~300K), Brussels (reach ~300K), and Liege (reach ~300K). These three regions account for the largest share of the active audience.
Beyond X itself, the audience over-indexes on Giant panda (1.6×), Microblogging (2.1×), Bored Panda (1.74×), and MailChimp (1.6×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for X. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.