How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in Italy who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in Italy. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in Italy, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in Italy. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 76 | AAudi A5 | 768k | 6.0% | 41.8 | 13.4% | Car type |
| 77 | DDacia Jogger | 766k | 10.4% | 48.6 | 24.8% | Car type |
| 78 | HHyundai Kona | 764k | 6.2% | 44.7 | 28.5% | Car type |
| 79 | AAlfa Romeo Stelvio | 763k | 25.3% | 43.0 | 35.6% | Car type |
| 80 | CCitroën C3 | 755k | 20.1% | 47.2 | 27.6% | Car type |
| 81 | JJeep Grand Cherokee | 741k | 4.1% | 45.5 | 21.8% | |
| 82 | FFiat Ducato | 739k | 14.5% | 47.3 | 19.7% | Car type |
| 83 | PPorsche Macan | 727k | 6.7% | 39.0 | 16.6% | Car type |
| 84 | FFiat 600 | 718k | 38.6% | 52.2 | 2.9% | Car type |
| 85 | TToyota Hilux | 717k | 2.8% | 44.2 | 17.9% | Car type |
| 86 | CCitroën Ami | 713k | 67.0% | — | — | Car type |
| 87 | AAudi Q8 | 711k | 10.2% | 41.0 | 27.1% | Car type |
| 88 | BBMW X6 | 705k | 5.1% | 30.5 | 30.6% | Car type |
| 89 | SSeat Arona | 705k | 10.7% | 45.0 | 29.7% | Car type |
| 90 | BBMW 5 Series | 681k | 6.1% | 36.7 | 20.2% | Car type |
| 91 | OOpel Astra | 676k | 9.4% | 40.7 | 44.2% | Car type |
| 92 | LLamborghini Urus | 667k | 5.2% | 41.2 | 14.7% | Car type |
| 93 | BBMW X2 | 661k | 12.8% | 40.8 | 32.6% | Car type |
| 94 | BBMW X3 (F25) | 645k | 8.6% | 24.7 | 12.2% | Car type |
| 95 | HHonda CR-V | 640k | 2.5% | 47.1 | 14.2% | Car type |
| 96 | FFiat Punto | 624k | 16.1% | 41.5 | 33.1% | Car type |
| 97 | RRange Rover Sport | 623k | 7.9% | 43.1 | 16.9% | Car type |
| 98 | BBMW 1 Series (F20) | 622k | 23.3% | 31.9 | 28.2% | Car type |
| 99 | BBMW 1 Series (E87) | 616k | 22.8% | 34.1 | 0.0% | Car type |
| 100 | BBMW 3 Series (E36) | 615k | 9.6% | 29.8 | 29.7% |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular car models compiled?
Rascasse aggregates anonymized search-behavior signals across Italy and ranks each car model by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest car model in Italy?
Peugeot 208 currently leads with an estimated audience of 2.7M people in Italy.