Europa Versicherungen Audience in Germany
Europa Versicherungen has an estimated audience of 232,156 people in Germany. 35.6% are female, 64.4% are male, average age 38.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Cocktail, CAC 40, Gil Ofarim, VfL Wolfsburg, Metamorphoses.
The average Europa Versicherungen fan in Germany is 38.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Cocktail, CAC 40, Gil Ofarim, with strongest over-indexing on Cocktail (2.51× the country average). Demographically, the Europa Versicherungen audience skews more male with an average age of 38.9, and over-indexes on personality traits such as Need for Security, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Insurances
Demographics of Europa Versicherungen fans
| Metric | Value |
|---|---|
| Female | 35.6% |
| Male | 64.4% |
| Average age | 38.9 |
| Estimated audience size | 232,156 |
Audience persona
The typical Europa Versicherungen fan in Germany is more male, around 38.9 years old, with strong Need for Security tendencies and a notable affinity for Cocktail.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 84,376 | 1.66× |
| Bayern | 35,613 | 0.95× |
| Baden-Württemberg | 31,520 | 1× |
| Niedersachsen | 23,301 | 1.03× |
| Hessen | 21,353 | 1.21× |
| Rheinland-Pfalz | 13,941 | 1.2× |
| Berlin | 10,193 | 0.98× |
| Schleswig-Holstein | 9,566 | 1.15× |
| Sachsen | 8,837 | 0.78× |
| Brandenburg | 6,090 | 0.85× |
| Hamburg | 5,343 | 1.02× |
| Thüringen | 4,183 | 0.71× |
| Sachsen-Anhalt | 4,159 | 0.69× |
| Saarland | 3,436 | 1.21× |
| Mecklenburg-Vorpommern | 2,998 | 0.68× |
| Bremen | 1,788 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cocktail | 2.51× | Food & Beverages |
| CAC 40 | 2.58× | Business & Career |
| Gil Ofarim | 1.84× | Music & Radio |
| VfL Wolfsburg | 1.92× | Sports |
| Metamorphoses | 3.41× | Literature |
| Stradivarius | 1.6× | Shopping |
| Urban Outfitters | 1.61× | Shopping |
| Video izle | 2.9× | |
| Israeli cuisine | 4.79× | Food & Beverages |
| Loincloth | 2.09× | Fashion & Accessoires |
| Icon (magazine) | 1.8× | Arts & Culture |
| MK | 1.97× | Music & Radio |
| Cultural studies | 4.28× | Business & Career |
| ESignal | 22.57× | Technology & Electronics |
| Peugeot 308 | 2.28× | Cars & Mobility |
| Staycation | 2.27× | Home & Garden |
| Eden Lake | 2.75× | Movies & TV |
| Carrie (novel) | 3.11× | Literature |
| Figure painting (hobby) | 2.2× | Arts & Culture |
| Headhunters (film) | 2.49× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.77 |
| Family Orientation | CONSERVATISM | 1.57 |
| Career Orientation | POWER | 1.35 |
| Indulgence | JOY | 1.29 |
| DIY Mentality | THRILL | 1.28 |
| Sports Activity | POWER | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 94.6% |
| Austria | 1.8% |
| China | 0.7% |
See Europa Versicherungen audiences in other countries
More Insurances audiences in Germany
- Huk24 (6,584,419)
- Techniker Krankenkasse (5,922,907)
- AOK (5,126,536)
- Barmer (3,888,686)
- Allianz (3,618,685)
Frequently asked questions
How many fans does Europa Versicherungen have in Germany?
Europa Versicherungen has an estimated audience of 232,156 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Europa Versicherungen fans?
35.6% of Europa Versicherungen fans are female, 64.4% are male, with an average age of 38.9 years.
Which brands do Europa Versicherungen fans like most?
Europa Versicherungen fans show strongest brand affinity for Cocktail (2.51×), CAC 40 (2.58×), and Gil Ofarim (1.84×) over the country average.
Where do Europa Versicherungen fans live in Germany?
Europa Versicherungen fans in Germany are most concentrated in Nordrhein-Westfalen (reach 84,376), Bayern (reach 35,613), and Baden-Württemberg (reach 31,520). These three regions account for the largest share of the active audience.
What other brands do Europa Versicherungen fans also like?
Beyond Europa Versicherungen itself, the audience over-indexes on CAC 40 (2.58×), Gil Ofarim (1.84×), VfL Wolfsburg (1.92×), and Metamorphoses (3.41×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Europa Versicherungen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.