VHV Versicherungen Audience in Germany
VHV Versicherungen has an estimated audience of 692,185 people in Germany. 42.1% are female, 57.9% are male, average age 41.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Home insurance, Property insurance, Vehicle insurance, Mobile banking, Health insurance.
The average VHV Versicherungen fan in Germany is 41.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Home insurance, Property insurance, Vehicle insurance, with strongest over-indexing on Home insurance (115.74× the country average). Demographically, the VHV Versicherungen audience skews more male with an average age of 41.1, and over-indexes on personality traits such as Need for Security, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Insurances
Demographics of VHV Versicherungen fans
| Metric | Value |
|---|---|
| Female | 42.1% |
| Male | 57.9% |
| Average age | 41.1 |
| Estimated audience size | 692,185 |
Audience persona
The typical VHV Versicherungen fan in Germany is more male, around 41.1 years old, with strong Need for Security tendencies and a notable affinity for Home insurance.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 169,605 | 1.12× |
| Bayern | 122,667 | 1.1× |
| Baden-Württemberg | 114,350 | 1.21× |
| Niedersachsen | 84,913 | 1.26× |
| Hessen | 55,298 | 1.05× |
| Rheinland-Pfalz | 36,040 | 1.04× |
| Sachsen | 30,738 | 0.91× |
| Berlin | 27,004 | 0.87× |
| Schleswig-Holstein | 22,722 | 0.91× |
| Brandenburg | 21,960 | 1.02× |
| Thüringen | 17,224 | 0.98× |
| Sachsen-Anhalt | 15,786 | 0.88× |
| Hamburg | 13,581 | 0.87× |
| Mecklenburg-Vorpommern | 11,576 | 0.88× |
| Saarland | 8,371 | 0.98× |
| Bremen | 5,419 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home insurance | 115.74× | Business & Career |
| Property insurance | 40.27× | Home & Garden |
| Vehicle insurance | 14.52× | Cars & Mobility |
| Mobile banking | 27.63× | Business & Career |
| Health insurance | 13.29× | Business & Career |
| Liability insurance | 24.3× | Business & Career |
| Life insurance | 9.34× | Business & Career |
| National health insurance | 12.92× | Business & Career |
| Commerzbank | 2.78× | Business & Career |
| Vacation rental | 4.75× | Travel & Leisure |
| AutoScout24 | 2.54× | Cars & Mobility |
| Tagesschau | 1.82× | Movies & TV |
| Credit (finance) | 4.91× | Business & Career |
| Insurance | 3.07× | Business & Career |
| Ariana Grande | 4.68× | Music & Radio |
| Online banking | 5.01× | Business & Career |
| 1.89× | Internet & Social Media | |
| Debit card | 6.95× | Business & Career |
| Banking | 2.14× | Business & Career |
| Family car | 3.42× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.66 |
| Family Orientation | CONSERVATISM | 1.58 |
| Career Orientation | POWER | 1.49 |
| Indulgence | JOY | 1.33 |
| DIY Mentality | THRILL | 1.26 |
| Sports Activity | POWER | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 93.9% |
| United States | 0.6% |
| China | 0.6% |
See VHV Versicherungen audiences in other countries
More Insurances audiences in Germany
- Huk24 (6,584,419)
- Techniker Krankenkasse (5,922,907)
- AOK (5,126,536)
- Barmer (3,888,686)
- Allianz (3,618,685)
Frequently asked questions
How many fans does VHV Versicherungen have in Germany?
VHV Versicherungen has an estimated audience of 692,185 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of VHV Versicherungen fans?
42.1% of VHV Versicherungen fans are female, 57.9% are male, with an average age of 41.1 years.
Which brands do VHV Versicherungen fans like most?
VHV Versicherungen fans show strongest brand affinity for Home insurance (115.74×), Property insurance (40.27×), and Vehicle insurance (14.52×) over the country average.
Where do VHV Versicherungen fans live in Germany?
VHV Versicherungen fans in Germany are most concentrated in Nordrhein-Westfalen (reach 169,605), Bayern (reach 122,667), and Baden-Württemberg (reach 114,350). These three regions account for the largest share of the active audience.
What other brands do VHV Versicherungen fans also like?
Beyond VHV Versicherungen itself, the audience over-indexes on Property insurance (40.27×), Vehicle insurance (14.52×), Mobile banking (27.63×), and Health insurance (13.29×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for VHV Versicherungen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.