Rascasse Audience Intelligence

VHV Versicherungen Target Market in Germany

A data profile of the people who buy, follow and care about VHV Versicherungen in Germany — modelled from more than twelve digital signal sources. VHV Versicherungen has an estimated audience of 702,976 people in Germany.

#17among Insurances in Germany#1158among Brand in Germany#708in Business & Career

The average VHV Versicherungen fan in Germany is 41.0 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Home insurance, Property insurance, Vehicle insurance, with strongest over-indexing on Home insurance (108.4× the country average).

Demographically, the VHV Versicherungen audience skews more male with an average age of 41.0, and over-indexes on personality traits such as Need for Security, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical VHV Versicherungen fan in Germany is more male, around 41.0 years old, with strong Need for Security tendencies and a notable affinity for Home insurance.

Category: Business & Career · Type: Brand · Subtype: Insurances

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the VHV Versicherungen profile in Germany.

Audience size
703K
in Germany
Gender
42.0%♀
58.0% male
Age
41.0
average years
Country rank
#8828
Brand in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of VHV Versicherungen

42.0% are female, 58.0% are male, average age 41.0.

Fig. 02

Gender split

42.0%
Female
58.0%
Male
Demographic split for VHV Versicherungen audience in Germany
MetricValue
Female42.0%
Male58.0%
Average age41.0
Estimated audience size702,976
Fig. 03

Age distribution

Ø 41.0
average years
Age distribution of the VHV Versicherungen audience in Germany
Age bracketShare%
16-1916%
20-2917%
30-3921%
40-4924%
50+22%
Fig. 04

Worldwide distribution

93.9%

of the worldwide VHV Versicherungen audience comes from Germany.

Worldwide audience distribution share by country for VHV Versicherungen
CountryShare
Germany93.9%
China0.6%
United States0.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the VHV Versicherungen audience in Germany is strongest.

Fig. 05

Top regions by affinity

VHV Versicherungen customers by region in Germany
#RegionReachAffinity×
01Niedersachsen~90K1.28×
02Baden-Württemberg~100K1.16×
03Nordrhein-Westfalen~200K1.08×
04Bayern~100K1.07×
05Rheinland-Pfalz~40K1.06×
06Brandenburg~20K1.04×
07Hessen~50K1.03×
08Saarland~9K1.02×
09Thüringen~20K0.99×
10Schleswig-Holstein~20K0.94×
11Bremen~6K0.94×
12Sachsen~30K0.92×
13Sachsen-Anhalt~20K0.92×
14Mecklenburg-Vorpommern~10K0.89×
15Hamburg~10K0.86×
16Berlin~30K0.84×
Fig. 06

Affinity by region

Affinity by region — VHV Versicherungen, Germany
0.84×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the VHV Versicherungen audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for VHV Versicherungen audience
#·InterestCategoryAffinity×
01Home insuranceBusiness & Career108.40×
02Property insuranceHome & Garden48.52×
03Mobile bankingBusiness & Career23.90×
04Liability insuranceBusiness & Career20.34×
05Health insuranceBusiness & Career18.01×
06Vehicle insuranceCars & Mobility16.16×
07National health insuranceBusiness & Career12.84×
08Life insuranceBusiness & Career10.69×
09General practitionerHealth8.24×
10TinderInternet & Social Media6.99×
11Credit (finance)Business & Career4.44×
12Bedroom furnitureHome & Garden3.75×
13Efficient energy useTechnology & Electronics3.18×
14InsuranceBusiness & Career3.16×
15CommerzbankBusiness & Career2.98×
16AutoScout24Cars & Mobility2.53×
17PostbankBusiness & Career2.23×
18BankingBusiness & Career2.21×
19Personal financeBusiness & Career1.64×
20TagesschauMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the VHV Versicherungen audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by VHV Versicherungen audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.85×
Quality AwarenessPREMIUM1.75×
Family OrientationCONSERVATISM1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by VHV Versicherungen audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.75×
Price SensitivityPREMIUM0.76×
CreativityOPEN0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is VHV Versicherungen's target market in Germany?

VHV Versicherungen's target market in Germany covers an estimated 702,976 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of VHV Versicherungen customers?

42.0% of the VHV Versicherungen audience are female, 58.0% are male, with an average age of 41.0 years.

03

Which brands do VHV Versicherungen fans like most?

VHV Versicherungen fans show strongest brand affinity for Home insurance (108.4×), Property insurance (48.52×), and Vehicle insurance (16.16×) over the country average.

04

Where do VHV Versicherungen fans live in Germany?

VHV Versicherungen fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do VHV Versicherungen fans also like?

Beyond VHV Versicherungen itself, the audience over-indexes on Property insurance (48.52×), Vehicle insurance (16.16×), Health insurance (18.01×), and Mobile banking (23.9×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Insurances audiences in Germany

See VHV Versicherungen audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for VHV Versicherungen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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