LVM Versicherung Audience in Germany
LVM Versicherung has an estimated audience of 688,300 people in Germany. 34.8% are female, 65.2% are male, average age 38.3. Top regions: Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities: Cocktail, CAC 40, Urban Outfitters, Icon (magazine), Metamorphoses.
The average LVM Versicherung fan in Germany is 38.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities include Cocktail, CAC 40, Urban Outfitters, with strongest over-indexing on Cocktail (2.06× the country average). Demographically, the LVM Versicherung audience skews more male with an average age of 38.3, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Insurances
Demographics of LVM Versicherung fans
| Metric | Value |
|---|---|
| Female | 34.8% |
| Male | 65.2% |
| Average age | 38.3 |
| Estimated audience size | 688,300 |
Audience persona
The typical LVM Versicherung fan in Germany is more male, around 38.3 years old, with strong Patriotism tendencies and a notable affinity for Cocktail.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 153,414 | 1.02× |
| Niedersachsen | 115,319 | 1.73× |
| Bayern | 90,088 | 0.81× |
| Hessen | 63,913 | 1.22× |
| Baden-Württemberg | 63,603 | 0.68× |
| Rheinland-Pfalz | 33,623 | 0.97× |
| Sachsen | 25,338 | 0.75× |
| Schleswig-Holstein | 24,619 | 1× |
| Brandenburg | 23,630 | 1.11× |
| Thüringen | 21,453 | 1.22× |
| Sachsen-Anhalt | 20,710 | 1.16× |
| Berlin | 17,944 | 0.58× |
| Hamburg | 14,508 | 0.93× |
| Saarland | 8,786 | 1.04× |
| Mecklenburg-Vorpommern | 8,279 | 0.63× |
| Bremen | 6,758 | 1.15× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cocktail | 2.06× | Food & Beverages |
| CAC 40 | 1.82× | Business & Career |
| Urban Outfitters | 1.65× | Shopping |
| Icon (magazine) | 2.43× | Arts & Culture |
| Metamorphoses | 2.47× | Literature |
| MK | 1.9× | Music & Radio |
| Staycation | 2.27× | Home & Garden |
| Home Delivery | 1.63× | Food & Beverages |
| Israeli cuisine | 3.2× | Food & Beverages |
| Video izle | 1.8× | |
| Noodle (Gorillaz) | 1.64× | Music & Radio |
| Carrie (novel) | 2.84× | Literature |
| Eden Lake | 2.32× | Movies & TV |
| Building insulation | 1.97× | Home & Garden |
| Fast Five | 2.29× | Movies & TV |
| ESignal | 16.31× | Technology & Electronics |
| Peugeot 308 | 1.63× | Cars & Mobility |
| Cultural studies | 2.95× | Business & Career |
| Figure painting (hobby) | 1.75× | Arts & Culture |
| Emperor Entertainment Group | 1.59× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.56 |
| Need for Security | CONSERVATISM | 1.52 |
| Family Orientation | CONSERVATISM | 1.32 |
| Career Orientation | POWER | 1.25 |
| Quality Awareness | PREMIUM | 1.23 |
| DIY Mentality | THRILL | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 96.6% |
| China | 0.5% |
| Italy | 0.3% |
See LVM Versicherung audiences in other countries
More Insurances audiences in Germany
- Huk24 (6,584,419)
- Techniker Krankenkasse (5,922,907)
- AOK (5,126,536)
- Barmer (3,888,686)
- Allianz (3,618,685)
Frequently asked questions
How many fans does LVM Versicherung have in Germany?
LVM Versicherung has an estimated audience of 688,300 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of LVM Versicherung fans?
34.8% of LVM Versicherung fans are female, 65.2% are male, with an average age of 38.3 years.
Which brands do LVM Versicherung fans like most?
LVM Versicherung fans show strongest brand affinity for Cocktail (2.06×), CAC 40 (1.82×), and Urban Outfitters (1.65×) over the country average.
Where do LVM Versicherung fans live in Germany?
LVM Versicherung fans in Germany are most concentrated in Nordrhein-Westfalen (reach 153,414), Niedersachsen (reach 115,319), and Bayern (reach 90,088). These three regions account for the largest share of the active audience.
What other brands do LVM Versicherung fans also like?
Beyond LVM Versicherung itself, the audience over-indexes on CAC 40 (1.82×), Urban Outfitters (1.65×), Icon (magazine) (2.43×), and Metamorphoses (2.47×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for LVM Versicherung. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.