Rascasse Audience Intelligence

LVM Versicherung Target Market in Germany

A data profile of the people who buy, follow and care about LVM Versicherung in Germany — modelled from more than twelve digital signal sources. LVM Versicherung has an estimated audience of 727,135 people in Germany.

#16among Insurances in Germany#1120among Brand in Germany#695in Business & Career

The average LVM Versicherung fan in Germany is 38.8 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern.

Top brand affinities include Vehicle insurance, AutoScout24, Property insurance, with strongest over-indexing on Vehicle insurance (19.09× the country average).

Demographically, the LVM Versicherung audience skews more male with an average age of 38.8, and over-indexes on personality traits such as Quality Awareness, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical LVM Versicherung fan in Germany is more male, around 38.8 years old, with strong Quality Awareness tendencies and a notable affinity for Vehicle insurance.

Category: Business & Career · Type: Brand · Subtype: Insurances

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the LVM Versicherung profile in Germany.

Audience size
727K
in Germany
Gender
36.4%♀
63.6% male
Age
38.8
average years
Country rank
#8580
Brand in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of LVM Versicherung

36.4% are female, 63.6% are male, average age 38.8.

Fig. 02

Gender split

36.4%
Female
63.6%
Male
Demographic split for LVM Versicherung audience in Germany
MetricValue
Female36.4%
Male63.6%
Average age38.8
Estimated audience size727,135
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the LVM Versicherung audience in Germany
Age bracketShare%
16-1920%
20-2919%
30-3921%
40-4922%
50+18%
Fig. 04

Worldwide distribution

96.7%

of the worldwide LVM Versicherung audience comes from Germany.

Worldwide audience distribution share by country for LVM Versicherung
CountryShare
Germany96.7%
China0.5%
United States0.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the LVM Versicherung audience in Germany is strongest.

Fig. 05

Top regions by affinity

LVM Versicherung customers by region in Germany
#RegionReachAffinity×
01Niedersachsen~100K1.67×
02Thüringen~20K1.25×
03Hessen~70K1.21×
04Bremen~7K1.18×
05Sachsen-Anhalt~20K1.17×
06Brandenburg~20K1.11×
07Saarland~10K1.09×
08Rheinland-Pfalz~40K1.00×
09Nordrhein-Westfalen~200K0.97×
10Schleswig-Holstein~20K0.95×
11Mecklenburg-Vorpommern~10K0.89×
12Hamburg~10K0.87×
13Bayern~90K0.79×
14Sachsen~30K0.75×
15Baden-Württemberg~60K0.65×
16Berlin~20K0.54×
Fig. 06

Affinity by region

Affinity by region — LVM Versicherung, Germany
0.54×1.00×1.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the LVM Versicherung audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for LVM Versicherung audience
#·InterestCategoryAffinity×
01Vehicle insuranceCars & Mobility19.09×
02Insurance brokerBusiness & Career15.10×
03Property insuranceHome & Garden14.85×
04EniCars & Mobility11.62×
05John DeereCars & Mobility6.96×
06Home insuranceBusiness & Career5.75×
07WürthHome & Garden4.22×
08ForestryHome & Garden3.96×
09Photovoltaic systemHome & Garden3.24×
10AutoScout24Cars & Mobility2.94×
11Efficient energy useTechnology & Electronics2.87×
12PhotovoltaicsHome & Garden2.80×
13Solar energyHome & Garden2.77×
14Aral AGCars & Mobility2.70×
15Used carCars & Mobility2.53×
16CommerzbankBusiness & Career2.45×
17InsuranceBusiness & Career2.28×
18ADACCars & Mobility2.12×
19PostbankBusiness & Career2.00×
20CHECK24Business & Career1.91×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the LVM Versicherung audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by LVM Versicherung audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.88×
PatriotismCONSERVATISM1.85×
Need for SecurityCONSERVATISM1.77×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by LVM Versicherung audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.70×
Design AffinityPREMIUM0.74×
SustainabilityBALANCE0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is LVM Versicherung's target market in Germany?

LVM Versicherung's target market in Germany covers an estimated 727,135 people, concentrated in Nordrhein-Westfalen and Niedersachsen.

02

What is the gender split and age of LVM Versicherung customers?

36.4% of the LVM Versicherung audience are female, 63.6% are male, with an average age of 38.8 years.

03

Which brands do LVM Versicherung fans like most?

LVM Versicherung fans show strongest brand affinity for Vehicle insurance (19.09×), AutoScout24 (2.94×), and Property insurance (14.85×) over the country average.

04

Where do LVM Versicherung fans live in Germany?

LVM Versicherung fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Niedersachsen (reach ~100K), and Bayern (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do LVM Versicherung fans also like?

Beyond LVM Versicherung itself, the audience over-indexes on AutoScout24 (2.94×), Property insurance (14.85×), Insurance broker (15.1×), and Commerzbank (2.45×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Insurances audiences in Germany

See LVM Versicherung audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for LVM Versicherung. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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