Rascasse Audience Intelligence

E wie einfach Target Market in Germany

A data profile of the people who buy, follow and care about E wie einfach in Germany — modelled from more than twelve digital signal sources. E wie einfach has an estimated audience of 748,003 people in Germany.

#1089among Brand in Germany#521in Home & Garden

The average E wie einfach fan in Germany is 42.9 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Efficient energy use, Natural gas, Solar cell, with strongest over-indexing on Efficient energy use (15.54× the country average).

Demographically, the E wie einfach audience skews more male with an average age of 42.9, and over-indexes on personality traits such as Sustainability, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical E wie einfach fan in Germany is more male, around 42.9 years old, with strong Sustainability tendencies and a notable affinity for Efficient energy use.

Category: Home & Garden · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the E wie einfach profile in Germany.

Audience size
748K
in Germany
Gender
37.1%♀
62.9% male
Age
42.9
average years
Country rank
#8395
Brand in Germany
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of E wie einfach

37.1% are female, 62.9% are male, average age 42.9.

Fig. 02

Gender split

37.1%
Female
62.9%
Male
Demographic split for E wie einfach audience in Germany
MetricValue
Female37.1%
Male62.9%
Average age42.9
Estimated audience size748,003
Fig. 03

Age distribution

Ø 42.9
average years
Age distribution of the E wie einfach audience in Germany
Age bracketShare%
16-1911%
20-2916%
30-3921%
40-4925%
50+26%
Fig. 04

Worldwide distribution

97.2%

of the worldwide E wie einfach audience comes from Germany.

Worldwide audience distribution share by country for E wie einfach
CountryShare
Germany97.2%
Austria0.5%
China0.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the E wie einfach audience in Germany is strongest.

Fig. 05

Top regions by affinity

E wie einfach customers by region in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~200K1.44×
02Rheinland-Pfalz~50K1.27×
03Niedersachsen~90K1.21×
04Sachsen-Anhalt~20K1.11×
05Bayern~100K1.08×
06Hessen~60K1.01×
07Saarland~9K1.00×
08Thüringen~20K0.98×
09Brandenburg~20K0.94×
10Schleswig-Holstein~30K0.93×
11Berlin~30K0.92×
12Hamburg~20K0.89×
13Mecklenburg-Vorpommern~10K0.88×
14Baden-Württemberg~90K0.86×
15Sachsen~30K0.80×
16Bremen~5K0.73×
Fig. 06

Affinity by region

Affinity by region — E wie einfach, Germany
0.73×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the E wie einfach audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for E wie einfach audience
#·InterestCategoryAffinity×
01Efficient energy useTechnology & Electronics15.54×
02Natural gasCars & Mobility15.14×
03Homeowner associationBusiness & Career14.90×
04Energy conservationHome & Garden14.22×
05Petroleum industryBusiness & Career13.09×
06Solar cellHome & Garden11.22×
07Energy industryBusiness & Career9.58×
08Photovoltaic systemHome & Garden9.06×
09PhotovoltaicsHome & Garden6.61×
10Solar powerHome & Garden6.26×
11Sustainable energyHome & Garden4.51×
12Heat pumpHome & Garden4.19×
13Renewable energyBusiness & Career4.01×
14Solar energyHome & Garden3.85×
15Bedroom furnitureHome & Garden3.22×
16MSNNews3.07×
17EnergyHome & Garden2.96×
18TagesschauMovies & TV1.89×
19CommerzbankBusiness & Career1.67×
20AutoScout24Cars & Mobility1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the E wie einfach audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by E wie einfach audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.67×
Need for SecurityCONSERVATISM1.66×
PatriotismCONSERVATISM1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by E wie einfach audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.68×
Price SensitivityPREMIUM0.68×
Pet OwnershipJOY0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is E wie einfach's target market in Germany?

E wie einfach's target market in Germany covers an estimated 748,003 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of E wie einfach customers?

37.1% of the E wie einfach audience are female, 62.9% are male, with an average age of 42.9 years.

03

Which brands do E wie einfach fans like most?

E wie einfach fans show strongest brand affinity for Efficient energy use (15.54×), Natural gas (15.14×), and Solar cell (11.22×) over the country average.

04

Where do E wie einfach fans live in Germany?

E wie einfach fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do E wie einfach fans also like?

Beyond E wie einfach itself, the audience over-indexes on Natural gas (15.14×), Solar cell (11.22×), Photovoltaic system (9.06×), and Solar power (6.26×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See E wie einfach audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for E wie einfach. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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