E wie einfach Audience in Germany
E wie einfach has an estimated audience of 749,894 people in Germany. 46.9% are female, 53.1% are male, average age 42.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Pillow, Assisi, Israel, Hector (musician).
The average E wie einfach fan in Germany is 42.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Pillow, Assisi, with strongest over-indexing on Progressive rock (2.56× the country average). Demographically, the E wie einfach audience skews balanced with an average age of 42.2, and over-indexes on personality traits such as Sustainability, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand
Demographics of E wie einfach fans
| Metric | Value |
|---|---|
| Female | 46.9% |
| Male | 53.1% |
| Average age | 42.2 |
| Estimated audience size | 749,894 |
Audience persona
The typical E wie einfach fan in Germany is balanced, around 42.2 years old, with strong Sustainability tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 242,878 | 1.48× |
| Bayern | 130,426 | 1.08× |
| Baden-Württemberg | 89,139 | 0.87× |
| Niedersachsen | 88,885 | 1.22× |
| Hessen | 59,415 | 1.04× |
| Rheinland-Pfalz | 49,350 | 1.31× |
| Berlin | 32,843 | 0.98× |
| Sachsen | 29,607 | 0.81× |
| Schleswig-Holstein | 24,864 | 0.92× |
| Brandenburg | 22,046 | 0.95× |
| Sachsen-Anhalt | 21,617 | 1.11× |
| Thüringen | 18,232 | 0.95× |
| Hamburg | 14,729 | 0.87× |
| Mecklenburg-Vorpommern | 11,680 | 0.82× |
| Saarland | 8,634 | 0.94× |
| Bremen | 4,155 | 0.65× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 2.56× | Music & Radio |
| Pillow | 1.76× | Home & Garden |
| Assisi | 6.32× | Travel & Leisure |
| Israel | 1.69× | Travel & Leisure |
| Hector (musician) | 6.11× | Music & Radio |
| Natural rubber | 1.55× | Cars & Mobility |
| Icon (magazine) | 1.64× | Arts & Culture |
| Metamorphoses | 1.92× | Literature |
| Carrie (novel) | 3.18× | Literature |
| Corfu (regional unit) | 1.76× | Travel & Leisure |
| Home Delivery | 1.53× | Food & Beverages |
| MK | 1.6× | Music & Radio |
| Figure painting (hobby) | 1.79× | Arts & Culture |
| Information sensitivity | 2.28× | Technology & Electronics |
| Oktay Kaynarca | 3.08× | Movies & TV |
| Chalkidiki | 1.72× | Travel & Leisure |
| Emperor Entertainment Group | 1.55× | Business & Career |
| Schweinshaxe | 1.94× | Food & Beverages |
| Headhunters (film) | 1.87× | Movies & TV |
| Esra Erol | 2.18× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.04 |
| Patriotism | CONSERVATISM | 1.48 |
| Need for Security | CONSERVATISM | 1.46 |
| DIY Mentality | THRILL | 1.36 |
| Indulgence | JOY | 1.35 |
| Convenience Orientation | PREMIUM | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 97.3% |
| Austria | 0.5% |
| China | 0.4% |
See E wie einfach audiences in other countries
More Home & Garden audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does E wie einfach have in Germany?
E wie einfach has an estimated audience of 749,894 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of E wie einfach fans?
46.9% of E wie einfach fans are female, 53.1% are male, with an average age of 42.2 years.
Which brands do E wie einfach fans like most?
E wie einfach fans show strongest brand affinity for Progressive rock (2.56×), Pillow (1.76×), and Assisi (6.32×) over the country average.
Where do E wie einfach fans live in Germany?
E wie einfach fans in Germany are most concentrated in Nordrhein-Westfalen (reach 242,878), Bayern (reach 130,426), and Baden-Württemberg (reach 89,139). These three regions account for the largest share of the active audience.
What other brands do E wie einfach fans also like?
Beyond E wie einfach itself, the audience over-indexes on Pillow (1.76×), Assisi (6.32×), Israel (1.69×), and Hector (musician) (6.11×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for E wie einfach. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.