Rascasse Audience Intelligence

Uncle Grandpa Audience in United States

A data profile of the people who buy, follow and care about Uncle Grandpa in United States — modelled from more than twelve digital signal sources. Uncle Grandpa has an estimated audience of 947,026 people in United States.

#110among Animation in United States#1952among Movie / TV Show / Series in United States#4490in Movies & TV

The average Uncle Grandpa fan in United States is 47.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include The Cleveland Show, Arrow, Agents of S.H.I.E.L.D., with strongest over-indexing on The Cleveland Show (148.3× the country average).

Demographically, the Uncle Grandpa audience skews more male with an average age of 47.2, and over-indexes on personality traits such as Spirituality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Uncle Grandpa fan in United States is more male, around 47.2 years old, with strong Spirituality tendencies and a notable affinity for The Cleveland Show.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Animation

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Uncle Grandpa profile in United States.

Audience size
947K
in United States
Gender
41.9%♀
58.1% male
Age
47.2
average years
Country rank
#24538
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Uncle Grandpa viewers

41.9% are female, 58.1% are male, average age 47.2.

Fig. 02

Gender split

41.9%
Female
58.1%
Male
Demographic split for Uncle Grandpa audience in United States
MetricValue
Female41.9%
Male58.1%
Average age47.2
Estimated audience size947,026
Fig. 03

Age distribution

Ø 47.2
average years
Age distribution of the Uncle Grandpa audience in United States
Age bracketShare%
16-199%
20-2913%
30-3911%
40-4922%
50+45%
Fig. 04

Worldwide distribution

49.6%

of the worldwide Uncle Grandpa audience comes from United States.

Worldwide audience distribution share by country for Uncle Grandpa
CountryShare
United States49.6%
Italy6.3%
United Kingdom3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Uncle Grandpa audience in United States is strongest.

Fig. 05

Top regions by affinity

Uncle Grandpa fans by region: top regions in United States
#RegionReachAffinity×
01Wisconsin~20K1.60×
02West Virginia~6K1.26×
03Oklahoma~10K1.25×
04Arkansas~10K1.24×
05Louisiana~20K1.23×
06Kentucky~10K1.23×
07Ohio~30K1.18×
08Indiana~20K1.18×
09Mississippi~9K1.17×
10Georgia~30K1.16×
11Texas~90K1.13×
12Alabama~10K1.11×
13North Dakota~2K1.08×
14Michigan~30K1.07×
15North Carolina~30K1.06×
16Missouri~20K1.06×
17South Carolina~20K1.06×
18Nevada~10K1.06×
19Kansas~8K1.06×
20Tennessee~20K1.05×
21Arizona~20K1.02×
22Florida~70K1.01×
23Pennsylvania~30K1.01×
24Virginia~20K1.01×
25Utah~9K1.00×
26New Mexico~5K1.00×
27Nebraska~5K1.00×
28Idaho~5K0.97×
29California~100K0.96×
30Iowa~8K0.96×
31New Jersey~20K0.95×
32Maine~3K0.95×
33Illinois~30K0.94×
34Maryland~20K0.94×
35Connecticut~9K0.94×
36Delaware~2K0.93×
37South Dakota~2K0.93×
38Rhode Island~3K0.92×
39Oregon~10K0.91×
40Washington~20K0.90×
41New York~50K0.89×
42New Hampshire~3K0.89×
43Alaska~2K0.87×
44Montana~2K0.86×
45Colorado~10K0.83×
46Minnesota~10K0.83×
47Massachusetts~20K0.82×
48Vermont~1K0.81×
49Hawaii~3K0.72×
50Washington, District of Columbia~2K0.71×
Fig. 06

Affinity by region

Affinity by region — Uncle Grandpa, United States
0.71×1.00×1.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Uncle Grandpa audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Uncle Grandpa audience
#·InterestCategoryAffinity×
01The Cleveland ShowMovies & TV148.30×
02Agents of S.H.I.E.L.D.Movies & TV44.16×
03Birds of Prey (TV series)Movies & TV35.39×
04Tesla PowerwallHome & Garden24.98×
05The Legend of KorraMovies & TV24.61×
06Steven UniverseMovies & TV23.05×
07Michael ShannonMovies & TV20.00×
08Michael GambonMovies & TV19.81×
09Gotham (TV series)Movies & TV17.30×
10ArrowMovies & TV16.40×
11Black Panther (film)Movies & TV14.79×
12Guardians of the Galaxy (film)Movies & TV8.28×
13Pedro PascalMovies & TV7.20×
14Adam SandlerMovies & TV6.84×
15Nicole KidmanMovies & TV6.69×
16Rick and MortyMovies & TV6.03×
17KFCFood & Beverages4.71×
18NickelodeonMovies & TV4.58×
19Wendy'sFood & Beverages2.98×
20SupermanMovies & TV2.29×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Uncle Grandpa audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Uncle Grandpa audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.90×
PatriotismCONSERVATISM1.45×
Convenience OrientationPREMIUM1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Uncle Grandpa audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.74×
DIY MentalityTHRILL0.84×
Sports ActivityPOWER0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Uncle Grandpa have in United States?

Uncle Grandpa has an estimated audience of 947,026 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Uncle Grandpa viewers?

41.9% of Uncle Grandpa fans are female, 58.1% are male, with an average age of 47.2 years.

03

Which brands do Uncle Grandpa fans like most?

Uncle Grandpa fans show strongest brand affinity for The Cleveland Show (148.3×), Arrow (16.4×), and Agents of S.H.I.E.L.D. (44.16×) over the country average.

04

Where do Uncle Grandpa fans live in United States?

Uncle Grandpa fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Uncle Grandpa fans also like?

Beyond Uncle Grandpa itself, the audience over-indexes on Arrow (16.4×), Agents of S.H.I.E.L.D. (44.16×), Birds of Prey (TV series) (35.39×), and Steven Universe (23.05×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Uncle Grandpa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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