A data profile of the people who buy, follow and care about Telepass in Italy — modelled from more than twelve digital signal sources. Telepass has an estimated audience of 6,867,572 people in Italy.
The average Telepass fan in Italy is 42.2 years old, more male, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Veneto, Campania.
Top brand affinities include Commuting, Solar energy, AutoScout24, with strongest over-indexing on Commuting (26.63× the country average).
Demographically, the Telepass audience skews more male with an average age of 42.2, and over-indexes on personality traits such as Patriotism, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 19 regions tracked by Rascasse.
The typical Telepass fan in Italy is more male, around 42.2 years old, with strong Patriotism tendencies and a notable affinity for Commuting.
The key figures that characterise the Telepass profile in Italy.
32.8% are female, 67.2% are male, average age 42.2.
| Metric | Value |
|---|---|
| Female | 32.8% |
| Male | 67.2% |
| Average age | 42.2 |
| Estimated audience size | 6,867,572 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 27% |
of the worldwide Telepass audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 96.5% |
| Germany | 0.8% |
| Switzerland | 0.8% |
Where the Telepass audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Veneto | ~900K | 1.69× | |
| 02 | Lombardy | ~2M | 1.65× | |
| 03 | Piedmont | ~800K | 1.58× | |
| 04 | Emilia-Romagna | ~800K | 1.41× | |
| 05 | Liguria | ~300K | 1.34× | |
| 06 | Tuscany | ~600K | 1.22× | |
| 07 | Campania | ~900K | 1.17× | |
| 08 | Friuli-Venezia Giulia | ~200K | 1.15× | |
| 09 | Trentino-Alto Adige/Südtirol | ~100K | 1.11× | |
| 10 | Marche | ~200K | 1.07× | |
| 11 | Lazio | ~800K | 0.97× | |
| 12 | Aosta Valley | ~20K | 0.97× | |
| 13 | Abruzzo | ~100K | 0.96× | |
| 14 | Sicilia | ~400K | 0.65× | |
| 15 | Umbria | ~70K | 0.64× | |
| 16 | Molise | ~20K | 0.57× | |
| 17 | Puglia | ~200K | 0.42× | |
| 18 | Basilicata | ~30K | 0.40× | |
| 19 | Sardinia | ~30K | 0.17× |
The strongest cross-interests of the Telepass audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Commuting | Cars & Mobility | 26.63× | ||
| 02 | BMW i3 | Cars & Mobility | 13.34× | ||
| 03 | Toyota Prius | Cars & Mobility | 13.21× | ||
| 04 | Controlled-access highway | Travel & Leisure | 5.91× | ||
| 05 | Solar energy | Home & Garden | 4.05× | ||
| 06 | Public transport | Cars & Mobility | 3.82× | ||
| 07 | Solar power | Home & Garden | 3.70× | ||
| 08 | Air pollution | Health | 3.37× | ||
| 09 | AutoScout24 | Cars & Mobility | 2.92× | ||
| 10 | Trenitalia | Cars & Mobility | 2.79× | ||
| 11 | Plug-in hybrid | Cars & Mobility | 2.78× | ||
| 12 | Electric vehicle | Cars & Mobility | 2.64× | ||
| 13 | Wikipedia | Internet & Social Media | 2.45× | ||
| 14 | Hyundai | Cars & Mobility | 2.12× | ||
| 15 | SEAT | Cars & Mobility | 2.11× | ||
| 16 | Škoda Auto | Cars & Mobility | 2.09× | ||
| 17 | Used car | Cars & Mobility | 2.07× | ||
| 18 | Genetics | Kids & Family | 1.63× | ||
| 19 | Innovation | Business & Career | 1.61× | ||
| 20 | Singer-songwriter | Music & Radio | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.56× | |
| Convenience Orientation | PREMIUM | 1.33× | |
| Need for Security | CONSERVATISM | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.77× | |
| Mindfulness | BALANCE | 0.78× | |
| Price Sensitivity | PREMIUM | 0.80× |
Telepass's target market in Italy covers an estimated 6,867,572 people, concentrated in Lombardy and Veneto.
32.8% of the Telepass audience are female, 67.2% are male, with an average age of 42.2 years.
Telepass fans show strongest brand affinity for Commuting (26.63×), Solar energy (4.05×), and AutoScout24 (2.92×) over the country average.
Telepass fans in Italy are most concentrated in Lombardy (reach ~2M), Veneto (reach ~900K), and Campania (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Telepass itself, the audience over-indexes on Solar energy (4.05×), AutoScout24 (2.92×), Trenitalia (2.79×), and Controlled-access highway (5.91×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Telepass. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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