Plan B (musician) Audience in Germany

Plan B (musician) has an estimated audience of 192,421 people in Germany. Top regions: Nordrhein-Westfalen, Rheinland-Pfalz, Niedersachsen. Top brand affinities: Bachelor of Technology, University of Hamburg, Satire, German television comedy, Free University of Berlin.

Plan B (musician) fans in Germany are concentrated in Nordrhein-Westfalen, with strong brand affinity for Bachelor of Technology. The audience is concentrated in Nordrhein-Westfalen, Rheinland-Pfalz, Niedersachsen. Top brand affinities include Bachelor of Technology, University of Hamburg, Satire, with strongest over-indexing on Bachelor of Technology (68.14× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Hip hop

Demographics of Plan B (musician) fans

Demographic split for Plan B (musician) audience in Germany
MetricValue
Estimated audience size192,421

Audience persona

The typical Plan B (musician) fan in Germany shows strong Luxury Orientation tendencies and a notable affinity for Bachelor of Technology.

Top regions in Germany

Top regions ranked by reach for Plan B (musician) in Germany
RegionReachAffinity
Nordrhein-Westfalen69,2600.89×
Rheinland-Pfalz42,8232.4×
Niedersachsen42,1651.22×
Baden-Württemberg34,5890.71×
Bayern30,7570.54×
Sachsen26,2781.51×
Berlin26,2531.65×
Hessen22,3870.83×
Schleswig-Holstein10,7570.84×
Brandenburg6,9190.63×
Hamburg6,7000.83×
Saarland6,1181.4×
Thüringen4,9700.55×
Mecklenburg-Vorpommern4,6270.68×
Bremen3,1381.03×
Sachsen-Anhalt2,7060.29×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Plan B (musician) audience
BrandAffinityCategory
Bachelor of Technology68.14×Business & Career
University of Hamburg31.97×Business & Career
Satire6.72×Literature
German television comedy7.15×Movies & TV
Free University of Berlin14.35×Business & Career
Allgäu5.45×Travel & Leisure
Western Union3.77×Business & Career
Headphones4.75×Technology & Electronics
Dieter Bohlen3.91×Music & Radio
Barbados14.23×Travel & Leisure
Freeware2.09×Technology & Electronics
Country rap4.49×Music & Radio
Meghan Trainor10.87×Music & Radio
Singer-songwriter2.54×Music & Radio
University of Cambridge8.27×Business & Career
Black Friday (shopping)2.16×Shopping
BAUR3.08×Shopping
Philips3.06×Technology & Electronics
Elfen Lied16.45×Literature
Food industry4.29×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Plan B (musician) audience
TraitClusterScore
Luxury OrientationPREMIUM1.25
IndividualismJOY1.24
Price SensitivityPREMIUM1.23
Sports ActivityPOWER1.2
IndulgenceJOY1.19
PatriotismCONSERVATISM1.17

Worldwide distribution

Worldwide audience distribution share by country for Plan B (musician)
CountryShare
United States54.1%
India6.7%
Canada4.3%

See Plan B (musician) audiences in other countries

More Hip hop audiences in Germany

How to read this data

Audience size is the estimated number of people in Germany who actively search for Plan B (musician). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.