A data profile of the people who buy, follow and care about Plan B (musician) in Germany — modelled from more than twelve digital signal sources. Plan B (musician) has an estimated audience of 368,072 people in Germany.
Plan B (musician) fans in Germany are concentrated in Nordrhein-Westfalen, with strong brand affinity for Bachelor of Technology.
The audience is concentrated in Nordrhein-Westfalen, Rheinland-Pfalz, Niedersachsen.
Top brand affinities include Bachelor of Technology, Free University of Berlin, University of Hamburg, with strongest over-indexing on Bachelor of Technology (57.72× the country average).
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Plan B (musician) fan in Germany shows strong Need for Security tendencies and a notable affinity for Bachelor of Technology.
The key figures that characterise the Plan B (musician) profile in Germany.
| Metric | Value |
|---|---|
| Estimated audience size | 368,072 |
of the worldwide Plan B (musician) audience comes from Germany.
| Country | Share |
|---|---|
| United States | 46.9% |
| Canada | 6.5% |
| India | 6.4% |
Where the Plan B (musician) audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Rheinland-Pfalz | ~40K | 2.37× | |
| 02 | Saarland | ~7K | 1.56× | |
| 03 | Berlin | ~20K | 1.49× | |
| 04 | Sachsen | ~30K | 1.45× | |
| 05 | Niedersachsen | ~40K | 1.17× | |
| 06 | Bremen | ~3K | 1.05× | |
| 07 | Nordrhein-Westfalen | ~70K | 0.92× | |
| 08 | Hessen | ~20K | 0.86× | |
| 09 | Schleswig-Holstein | ~10K | 0.84× | |
| 10 | Hamburg | ~7K | 0.84× | |
| 11 | Baden-Württemberg | ~40K | 0.75× | |
| 12 | Mecklenburg-Vorpommern | ~5K | 0.74× | |
| 13 | Brandenburg | ~7K | 0.68× | |
| 14 | Thüringen | ~6K | 0.65× | |
| 15 | Bayern | ~30K | 0.61× | |
| 16 | Sachsen-Anhalt | ~5K | 0.56× |
The strongest cross-interests of the Plan B (musician) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bachelor of Technology | Business & Career | 57.72× | ||
| 02 | University of Hamburg | Business & Career | 21.05× | ||
| 03 | Free University of Berlin | Business & Career | 18.35× | ||
| 04 | University of Augsburg | Business & Career | 18.35× | ||
| 05 | Master of Engineering | Business & Career | 18.35× | ||
| 06 | Cumbia | Music & Radio | 18.35× | ||
| 07 | Barbados | Travel & Leisure | 15.42× | ||
| 08 | Meghan Trainor | Music & Radio | 15.31× | ||
| 09 | University of Bonn | Business & Career | 13.10× | ||
| 10 | Mary Elizabeth Winstead | Movies & TV | 11.67× | ||
| 11 | Avaion | Music & Radio | 10.36× | ||
| 12 | Humboldt University of Berlin | Business & Career | 9.38× | ||
| 13 | Börse Stuttgart | Business & Career | 6.87× | ||
| 14 | Bad Bunny | Music & Radio | 5.54× | ||
| 15 | Singer-songwriter | Music & Radio | 2.71× | ||
| 16 | Shih Tzu | Pets & Animals | 2.53× | ||
| 17 | Yorkshire Terrier | Pets & Animals | 2.41× | ||
| 18 | Beagle | Pets & Animals | 2.39× | ||
| 19 | Labrador Retriever | Pets & Animals | 2.23× | ||
| 20 | Müller (company) | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.31× | |
| Individualism | JOY | 1.30× | |
| Urban Lifestyle | OPEN | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.79× | |
| Mindfulness | BALANCE | 0.84× | |
| Sustainability | BALANCE | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Plan B (musician). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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