Thai rock Audience in United States
Thai rock has an estimated audience of 8,170,947 people in United States. 42.1% are female, 57.9% are male, average age 43.1. Top regions: New York, Maryland, New Jersey. Top brand affinities: Israel, Goop, Wok, Gift registry, Google Home.
The average Thai rock fan in United States is 43.1 years old, more male, and lives primarily in New York. The audience is concentrated in New York, Maryland, New Jersey. Top brand affinities include Israel, Goop, Wok, with strongest over-indexing on Israel (10.5× the country average). Demographically, the Thai rock audience skews more male with an average age of 43.1, and over-indexes on personality traits such as Risk Appetite, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 43 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Thai rock fans
| Metric | Value |
|---|---|
| Female | 42.1% |
| Male | 57.9% |
| Average age | 43.1 |
| Estimated audience size | 8,170,947 |
Audience persona
The typical Thai rock fan in United States is more male, around 43.1 years old, with strong Risk Appetite tendencies and a notable affinity for Israel.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| New York | 3,021,510 | 6.62× |
| Maryland | 1,785,960 | 12.71× |
| New Jersey | 155,269 | 0.75× |
| Virginia | 100,752 | 0.51× |
| Washington, District of Columbia | 97,927 | 3.99× |
| Florida | 81,488 | 0.15× |
| California | 74,918 | 0.08× |
| Mississippi | 49,408 | 0.73× |
| Pennsylvania | 46,939 | 0.17× |
| Louisiana | 43,930 | 0.42× |
| Arkansas | 43,894 | 0.65× |
| Oklahoma | 42,926 | 0.47× |
| Kentucky | 42,246 | 0.41× |
| Alabama | 40,892 | 0.36× |
| West Virginia | 40,789 | 1.07× |
| Texas | 39,010 | 0.06× |
| Tennessee | 38,957 | 0.24× |
| South Carolina | 38,678 | 0.31× |
| Connecticut | 38,337 | 0.47× |
| North Carolina | 37,962 | 0.15× |
| Indiana | 37,685 | 0.25× |
| Kansas | 37,675 | 0.59× |
| Missouri | 36,497 | 0.28× |
| Hawaii | 35,982 | 1.02× |
| Iowa | 35,767 | 0.53× |
| Ohio | 34,899 | 0.14× |
| Georgia | 34,757 | 0.14× |
| Michigan | 34,742 | 0.16× |
| Wisconsin | 34,557 | 0.28× |
| New Hampshire | 33,609 | 1.04× |
| Arizona | 33,279 | 0.2× |
| Nevada | 32,632 | 0.41× |
| Rhode Island | 32,453 | 1.25× |
| Maine | 32,433 | 1.11× |
| Oregon | 32,216 | 0.34× |
| Utah | 32,023 | 0.44× |
| Vermont | 31,919 | 2.23× |
| Illinois | 31,077 | 0.11× |
| Minnesota | 30,875 | 0.26× |
| Massachusetts | 30,559 | 0.19× |
| Washington | 29,830 | 0.18× |
| Colorado | 29,747 | 0.23× |
| Delaware | 29,063 | 1.29× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israel | 10.5× | Travel & Leisure |
| Goop | 8.35× | Internet & Social Media |
| Wok | 9.53× | Food & Beverages |
| Gift registry | 18.63× | Kids & Family |
| Google Home | 7.64× | Technology & Electronics |
| Grinch | 4.6× | Movies & TV |
| Pro-Ject | 4.39× | Music & Radio |
| Hibachi | 8.23× | Food & Beverages |
| headspace | 9.45× | Health |
| Governor of Michigan | 7.48× | Politics & Society |
| Grace Slick | 8.59× | Music & Radio |
| JibJab | 5.57× | Internet & Social Media |
| Vocal harmony | 4.22× | Music & Radio |
| Product design | 1.74× | Business & Career |
| Urban Outfitters | 1.64× | Shopping |
| Nationality | 1.86× | Politics & Society |
| Progressive rock | 1.83× | Music & Radio |
| Minnesota | 1.5× | Travel & Leisure |
| 3D printing | 2.12× | Technology & Electronics |
| Cherish (group) | 8.89× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.34 |
| Tradition | CONSERVATISM | 1.66 |
| Extroversion | THRILL | 1.5 |
| Patriotism | CONSERVATISM | 1.49 |
| Individualism | JOY | 1.3 |
| Community Orientation | OPEN | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 33.4% |
| United Kingdom | 5.8% |
| Mexico | 4.9% |
See Thai rock audiences in other countries
More Musical genre audiences in United States
- Rock music (108,887,607)
- Pop music (94,089,986)
- Hip hop music (93,915,196)
- Rhythm and blues music (83,645,489)
- Popular music (76,331,778)
Frequently asked questions
How many fans does Thai rock have in United States?
Thai rock has an estimated audience of 8,170,947 people in United States, concentrated in New York and Maryland.
What is the gender split and age of Thai rock fans?
42.1% of Thai rock fans are female, 57.9% are male, with an average age of 43.1 years.
Which brands do Thai rock fans like most?
Thai rock fans show strongest brand affinity for Israel (10.5×), Goop (8.35×), and Wok (9.53×) over the country average.
Where do Thai rock fans live in United States?
Thai rock fans in United States are most concentrated in New York (reach 3,021,510), Maryland (reach 1,785,960), and New Jersey (reach 155,269). These three regions account for the largest share of the active audience.
What other brands do Thai rock fans also like?
Beyond Thai rock itself, the audience over-indexes on Goop (8.35×), Wok (9.53×), Gift registry (18.63×), and Google Home (7.64×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Thai rock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.