Rascasse Audience Intelligence

Thai rock Audience in United States

A data profile of the people who buy, follow and care about Thai rock in United States — modelled from more than twelve digital signal sources. Thai rock has an estimated audience of 8,170,947 people in United States.

#107among Musical genre in United States#2693among Topic in United States#322in Music & Radio

The average Thai rock fan in United States is 43.1 years old, more male, and lives primarily in Maryland.

The audience is concentrated in Maryland, New York, California.

Top brand affinities include Santana (band), Genesis (band), The Beach Boys, with strongest over-indexing on Santana (band) (26.19× the country average).

Demographically, the Thai rock audience skews more male with an average age of 43.1, and over-indexes on personality traits such as Patriotism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Thai rock fan in United States is more male, around 43.1 years old, with strong Patriotism tendencies and a notable affinity for Santana (band).

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Thai rock profile in United States.

Audience size
8.2M
in United States
Gender
42.1%♀
57.9% male
Age
43.1
average years
Country rank
#4354
Topic in United States
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Thai rock fans

42.1% are female, 57.9% are male, average age 43.1.

Fig. 02

Gender split

42.1%
Female
57.9%
Male
Demographic split for Thai rock audience in United States
MetricValue
Female42.1%
Male57.9%
Average age43.1
Estimated audience size8,170,947
Fig. 03

Age distribution

Ø 43.1
average years
Age distribution of the Thai rock audience in United States
Age bracketShare%
16-1915%
20-2914%
30-3916%
40-4924%
50+31%
Fig. 04

Worldwide distribution

33.4%

of the worldwide Thai rock audience comes from United States.

Worldwide audience distribution share by country for Thai rock
CountryShare
United States33.4%
United Kingdom5.8%
Mexico4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Thai rock audience in United States is strongest.

Fig. 05

Top regions by affinity

Thai rock fans by region: top regions in United States
#RegionReachAffinity×
01Maryland~3M22.15×
02New York~2M4.78×
03Washington, District of Columbia~100K4.77×
04Vermont~20K1.13×
05Virginia~200K1.08×
06Delaware~20K1.02×
07Rhode Island~30K1.00×
08New Mexico~40K0.99×
09West Virginia~40K0.99×
10Maine~30K0.99×
11South Dakota~20K0.99×
12Alaska~20K0.99×
13North Dakota~20K0.99×
14Hawaii~30K0.98×
15New Hampshire~30K0.98×
16Montana~20K0.98×
17Idaho~40K0.97×
18Nebraska~40K0.97×
19Mississippi~60K0.95×
20Arkansas~60K0.93×
21Oklahoma~80K0.91×
22Iowa~60K0.91×
23Kansas~60K0.91×
24Utah~70K0.90×
25Alabama~100K0.89×
26Louisiana~90K0.89×
27Kentucky~90K0.88×
28Connecticut~70K0.87×
29Nevada~70K0.87×
30Arizona~100K0.86×
31South Carolina~100K0.86×
32Oregon~80K0.86×
33New Jersey~200K0.85×
34Indiana~100K0.85×
35Missouri~100K0.85×
36Colorado~100K0.85×
37Wisconsin~100K0.85×
38Minnesota~100K0.85×
39Tennessee~100K0.84×
40Massachusetts~100K0.83×
41Ohio~200K0.82×
42Michigan~200K0.82×
43Washington~100K0.82×
44North Carolina~200K0.81×
45Illinois~200K0.80×
46Georgia~200K0.76×
47Pennsylvania~200K0.75×
48Texas~500K0.68×
49Florida~300K0.63×
50California~500K0.55×
Fig. 06

Affinity by region

Affinity by region — Thai rock, United States
0.55×1.00×22.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Thai rock audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Thai rock audience
#·InterestCategoryAffinity×
01Santana (band)Music & Radio26.19×
02The Beach BoysMusic & Radio9.42×
03Creedence Clearwater RevivalMusic & Radio9.00×
04Genesis (band)Music & Radio8.93×
05Romeo and JulietArts & Culture8.16×
06Rock and Roll Hall of FameMusic & Radio7.61×
07Eddie Van HalenMusic & Radio7.32×
08Berlin WallTravel & Leisure6.57×
09Web serverTechnology & Electronics3.67×
10RockabillyFashion & Accessoires3.66×
11Kelly OsbourneMusic & Radio3.62×
12Brittany SnowMovies & TV3.40×
13Chuck NorrisMovies & TV2.57×
14Britney SpearsMusic & Radio2.47×
15Talk radioMusic & Radio2.31×
16Bass guitarMusic & Radio2.27×
17TicketmasterTravel & Leisure2.05×
18FolklorePolitics & Society2.04×
19Subscription business modelShopping1.79×
20RadioTechnology & Electronics1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Thai rock audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Thai rock audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.05×
TraditionCONSERVATISM1.55×
IndividualismJOY1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Thai rock audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.63×
Luxury OrientationPREMIUM0.68×
Healthy LifestyleBALANCE0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Thai rock have in United States?

Thai rock has an estimated audience of 8,170,947 people in United States, concentrated in Maryland and New York.

02

What is the gender split and age of Thai rock fans?

42.1% of Thai rock fans are female, 57.9% are male, with an average age of 43.1 years.

03

Which brands do Thai rock fans like most?

Thai rock fans show strongest brand affinity for Santana (band) (26.19×), Genesis (band) (8.93×), and The Beach Boys (9.42×) over the country average.

04

Where do Thai rock fans live in United States?

Thai rock fans in United States are most concentrated in Maryland (reach ~3M), New York (reach ~2M), and California (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Thai rock fans also like?

Beyond Thai rock itself, the audience over-indexes on Genesis (band) (8.93×), The Beach Boys (9.42×), Berlin Wall (6.57×), and Rockabilly (3.66×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in United States

See Thai rock audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Thai rock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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