Indian rock Audience in United States

Indian rock logo

Indian rock has an estimated audience of 11,756,420 people in United States. 48.3% are female, 51.7% are male, average age 39.1. Top regions: California, New York, Florida. Top brand affinities: Israel, Goop, Staycation, Dog breed, Gift registry.

The average Indian rock fan in United States is 39.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Israel, Goop, Staycation, with strongest over-indexing on Israel (10.61× the country average). Demographically, the Indian rock audience skews balanced with an average age of 39.1, and over-indexes on personality traits such as Extroversion, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

Demographics of Indian rock fans

Demographic split for Indian rock audience in United States
MetricValue
Female48.3%
Male51.7%
Average age39.1
Estimated audience size11,756,420

Audience persona

The typical Indian rock fan in United States is balanced, around 39.1 years old, with strong Extroversion tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Indian rock in United States
RegionReachAffinity
California4,721,4223.65×
New York979,8281.49×
Florida908,8221.14×
Connecticut906,4847.69×
Pennsylvania526,7741.33×
Texas355,8730.35×
Massachusetts351,9041.52×
Missouri307,3771.62×
New Jersey306,6751.03×
Kansas236,3552.55×
Georgia188,1810.52×
Virginia161,3210.56×
Ohio152,9590.42×
Tennessee137,2640.58×
Illinois136,2060.35×
Washington133,3060.57×
North Carolina117,4450.33×
Indiana110,1130.51×
Oregon107,9740.8×
Kentucky101,6550.69×
Michigan89,5700.29×
Arkansas82,9870.86×
Arizona77,2190.32×
South Carolina76,4510.43×
Maryland73,4540.36×
New Hampshire66,4301.43×
Colorado56,2410.3×
Nevada56,0870.49×
Minnesota55,7210.33×
Alabama52,7130.32×
West Virginia52,5800.96×
Mississippi50,9530.53×
Oklahoma47,9570.37×
Wisconsin47,5160.27×
Louisiana45,3030.3×
Utah44,0330.42×
Alaska41,9771.67×
Iowa39,9590.41×
Idaho38,8440.66×
Hawaii37,1070.73×
Montana36,5931.12×
South Dakota36,1181.33×
North Dakota35,1671.46×
Wyoming34,0271.95×
Nebraska33,9390.58×
New Mexico33,7620.57×
Rhode Island33,4670.89×
Maine33,4470.79×
Vermont32,9171.59×
Delaware29,9710.92×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Indian rock audience
BrandAffinityCategory
Israel10.61×Travel & Leisure
Goop9.92×Internet & Social Media
Staycation5.43×Home & Garden
Dog breed1.87×Pets & Animals
Gift registry20.52×Kids & Family
Wok10.13×Food & Beverages
Grinch5.65×Movies & TV
Google Home8.8×Technology & Electronics
Hibachi9.22×Food & Beverages
Vocal harmony5.19×Music & Radio
Certified diabetes educator15.13×Business & Career
Governor of Michigan8.26×Politics & Society
Grace Slick9.38×Music & Radio
headspace9.72×Health
No Escape (1994 film)10.38×Movies & TV
Bank account2.21×Business & Career
JibJab4.99×Internet & Social Media
Cherish (group)9.35×Music & Radio
Palestine Polytechnic University16.47×Business & Career
Urban Outfitters1.52×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Indian rock audience
TraitClusterScore
ExtroversionTHRILL1.7
TraditionCONSERVATISM1.47
LGBTQ+ IdentityOPEN1.45
Early Adopter MentalityPOWER1.3
PatriotismCONSERVATISM1.29
SustainabilityBALANCE1.27

Worldwide distribution

Worldwide audience distribution share by country for Indian rock
CountryShare
United States28.6%
United Kingdom5.3%
China4.2%

See Indian rock audiences in other countries

More Musical genre audiences in United States

Frequently asked questions

How many fans does Indian rock have in United States?

Indian rock has an estimated audience of 11,756,420 people in United States, concentrated in California and New York.

What is the gender split and age of Indian rock fans?

48.3% of Indian rock fans are female, 51.7% are male, with an average age of 39.1 years.

Which brands do Indian rock fans like most?

Indian rock fans show strongest brand affinity for Israel (10.61×), Goop (9.92×), and Staycation (5.43×) over the country average.

Where do Indian rock fans live in United States?

Indian rock fans in United States are most concentrated in California (reach 4,721,422), New York (reach 979,828), and Florida (reach 908,822). These three regions account for the largest share of the active audience.

What other brands do Indian rock fans also like?

Beyond Indian rock itself, the audience over-indexes on Goop (9.92×), Staycation (5.43×), Dog breed (1.87×), and Gift registry (20.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Indian rock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.