Rascasse Audience Intelligence

Indian rock Audience in United States

A data profile of the people who buy, follow and care about Indian rock in United States — modelled from more than twelve digital signal sources. Indian rock has an estimated audience of 11,756,420 people in United States.

#84among Musical genre in United States#1994among Topic in United States#212in Music & Radio

The average Indian rock fan in United States is 39.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Pennsylvania.

Top brand affinities include Santana (band), Genesis (band), The Beach Boys, with strongest over-indexing on Santana (band) (20.51× the country average).

Demographically, the Indian rock audience skews balanced with an average age of 39.1, and over-indexes on personality traits such as Patriotism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Indian rock fan in United States is balanced, around 39.1 years old, with strong Patriotism tendencies and a notable affinity for Santana (band).

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Indian rock profile in United States.

Audience size
11.8M
in United States
Gender
48.3%♀
51.7% male
Age
39.1
average years
Country rank
#3038
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Indian rock fans

48.3% are female, 51.7% are male, average age 39.1.

Fig. 02

Gender split

48.3%
Female
51.7%
Male
Demographic split for Indian rock audience in United States
MetricValue
Female48.3%
Male51.7%
Average age39.1
Estimated audience size11,756,420
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the Indian rock audience in United States
Age bracketShare%
16-1923%
20-2918%
30-3916%
40-4921%
50+22%
Fig. 04

Worldwide distribution

28.6%

of the worldwide Indian rock audience comes from United States.

Worldwide audience distribution share by country for Indian rock
CountryShare
United States28.6%
United Kingdom5.3%
China4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Indian rock audience in United States is strongest.

Fig. 05

Top regions by affinity

Indian rock fans by region: top regions in United States
#RegionReachAffinity×
01Connecticut~800K6.41×
02California~5M3.76×
03Massachusetts~600K2.71×
04Pennsylvania~900K2.30×
05Kansas~200K1.83×
06New York~1M1.58×
07Missouri~200K1.30×
08New Hampshire~50K1.15×
09Vermont~20K1.10×
10Alaska~30K1.08×
11Rhode Island~40K1.07×
12South Dakota~30K1.05×
13North Dakota~30K1.05×
14Florida~800K1.03×
15Idaho~60K1.01×
16Montana~30K1.01×
17New Jersey~300K0.99×
18West Virginia~50K0.98×
19Delaware~30K0.98×
20Oregon~100K0.96×
21Maine~40K0.95×
22Hawaii~50K0.94×
23Arkansas~90K0.92×
24Washington, District of Columbia~30K0.92×
25New Mexico~50K0.91×
26Nebraska~50K0.91×
27Mississippi~90K0.90×
28Kentucky~100K0.87×
29Oklahoma~100K0.87×
30Iowa~80K0.87×
31Louisiana~100K0.86×
32Nevada~100K0.85×
33Utah~90K0.85×
34Alabama~100K0.83×
35Wisconsin~100K0.81×
36South Carolina~100K0.81×
37Tennessee~200K0.80×
38Minnesota~100K0.80×
39Washington~200K0.78×
40Indiana~200K0.78×
41Maryland~200K0.77×
42Colorado~100K0.77×
43Arizona~200K0.75×
44Virginia~200K0.74×
45Georgia~300K0.72×
46Michigan~200K0.72×
47Ohio~200K0.69×
48North Carolina~200K0.69×
49Illinois~300K0.65×
50Texas~500K0.52×
Fig. 06

Affinity by region

Affinity by region — Indian rock, United States
0.52×1.00×6.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Indian rock audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Indian rock audience
#·InterestCategoryAffinity×
01Santana (band)Music & Radio20.51×
02Judas PriestMusic & Radio10.65×
03Genesis (band)Music & Radio7.37×
04The Beach BoysMusic & Radio7.33×
05Eddie Van HalenMusic & Radio7.10×
06Romeo and JulietArts & Culture7.05×
07Berlin WallTravel & Leisure4.99×
08Brittany SnowMovies & TV3.30×
09RockabillyFashion & Accessoires3.27×
10Non-fiction booksLiterature3.19×
11Web serverTechnology & Electronics3.05×
12Vikings (TV series)Movies & TV2.90×
13Chuck NorrisMovies & TV2.46×
14Talk radioMusic & Radio2.15×
15Bass guitarMusic & Radio2.11×
16TicketmasterTravel & Leisure2.06×
17Musical theatreMovies & TV1.91×
18FolklorePolitics & Society1.88×
19Subscription business modelShopping1.78×
20Blues musicMusic & Radio1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Indian rock audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Indian rock audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.77×
TraditionCONSERVATISM1.49×
ExtroversionTHRILL1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Indian rock audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.73×
Social Media UsageJOY0.83×
Healthy LifestyleBALANCE0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Indian rock have in United States?

Indian rock has an estimated audience of 11,756,420 people in United States, concentrated in California and New York.

02

What is the gender split and age of Indian rock fans?

48.3% of Indian rock fans are female, 51.7% are male, with an average age of 39.1 years.

03

Which brands do Indian rock fans like most?

Indian rock fans show strongest brand affinity for Santana (band) (20.51×), Genesis (band) (7.37×), and The Beach Boys (7.33×) over the country average.

04

Where do Indian rock fans live in United States?

Indian rock fans in United States are most concentrated in California (reach ~5M), New York (reach ~1M), and Pennsylvania (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Indian rock fans also like?

Beyond Indian rock itself, the audience over-indexes on Genesis (band) (7.37×), The Beach Boys (7.33×), Blues music (1.58×), and Non-fiction books (3.19×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in United States

See Indian rock audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Indian rock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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