Brazilian rock Audience in United States
Brazilian rock has an estimated audience of 7,337,129 people in United States. 46.0% are female, 54.0% are male, average age 43.7. Top regions: California, Texas, Florida. Top brand affinities: The Beach Boys, Genesis (band), MSN, Chuck Norris, Scooby-Doo.
The average Brazilian rock fan in United States is 43.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include The Beach Boys, Genesis (band), MSN, with strongest over-indexing on The Beach Boys (10.07× the country average). Demographically, the Brazilian rock audience skews balanced with an average age of 43.7, and over-indexes on personality traits such as Patriotism, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 40 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Brazilian rock fans
| Metric | Value |
|---|---|
| Female | 46.0% |
| Male | 54.0% |
| Average age | 43.7 |
| Estimated audience size | 7,337,129 |
Audience persona
The typical Brazilian rock fan in United States is balanced, around 43.7 years old, with strong Patriotism tendencies and a notable affinity for The Beach Boys.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 181,147 | 0.22× |
| Texas | 132,708 | 0.21× |
| Florida | 114,406 | 0.23× |
| New York | 96,819 | 0.24× |
| Louisiana | 92,515 | 0.98× |
| Arkansas | 92,438 | 1.53× |
| Oklahoma | 90,401 | 1.11× |
| Kentucky | 88,968 | 0.97× |
| Alabama | 86,117 | 0.84× |
| Michigan | 85,359 | 0.44× |
| Tennessee | 82,042 | 0.56× |
| South Carolina | 81,455 | 0.74× |
| Indiana | 79,364 | 0.59× |
| Kansas | 79,342 | 1.37× |
| Idaho | 79,324 | 2.16× |
| Missouri | 76,861 | 0.65× |
| Hawaii | 75,776 | 2.4× |
| Iowa | 75,323 | 1.25× |
| North Carolina | 73,796 | 0.33× |
| Ohio | 73,497 | 0.33× |
| Georgia | 73,198 | 0.32× |
| Wisconsin | 72,776 | 0.66× |
| Virginia | 72,588 | 0.41× |
| Illinois | 70,901 | 0.29× |
| New Hampshire | 70,778 | 2.45× |
| Arizona | 70,085 | 0.47× |
| Pennsylvania | 69,778 | 0.28× |
| Wyoming | 69,488 | 6.39× |
| Connecticut | 69,202 | 0.94× |
| Nevada | 68,722 | 0.97× |
| Rhode Island | 68,345 | 2.93× |
| Oregon | 67,845 | 0.81× |
| Utah | 67,440 | 1.03× |
| Maryland | 66,667 | 0.53× |
| New Jersey | 66,506 | 0.36× |
| Minnesota | 65,022 | 0.62× |
| Massachusetts | 64,355 | 0.45× |
| Washington | 62,821 | 0.43× |
| Colorado | 62,646 | 0.54× |
| Washington, District of Columbia | 44,192 | 2× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| The Beach Boys | 10.07× | Music & Radio |
| Genesis (band) | 8.48× | Music & Radio |
| MSN | 3.12× | News |
| Chuck Norris | 4.28× | Movies & TV |
| Scooby-Doo | 3.48× | Movies & TV |
| Bass guitar | 3.26× | Music & Radio |
| Santana (band) | 16.65× | Music & Radio |
| Jack Black | 6.93× | Movies & TV |
| Fox News Channel | 1.63× | Movies & TV |
| Progressive rock | 4.05× | Music & Radio |
| Gary Oldman | 8.48× | Movies & TV |
| Keith Richards | 10.78× | Music & Radio |
| Livemusic | 2.75× | Music & Radio |
| Reverb.com | 10.46× | Shopping |
| Sam Elliott | 4.74× | Movies & TV |
| Musical instrument | 2.08× | Music & Radio |
| Talking Heads | 14.23× | Music & Radio |
| Rockabilly | 3.72× | Fashion & Accessoires |
| North Korea | 5.21× | Travel & Leisure |
| Dentistry | 2.45× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.66 |
| Extroversion | THRILL | 1.56 |
| Tradition | CONSERVATISM | 1.54 |
| Individualism | JOY | 1.4 |
| Spirituality | BALANCE | 1.32 |
| Convenience Orientation | PREMIUM | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 33.1% |
| Brazil | 11.5% |
| United Kingdom | 5.8% |
See Brazilian rock audiences in other countries
More Musical genre audiences in United States
- Rock music (108,887,607)
- Pop music (94,089,986)
- Hip hop music (93,915,196)
- Rhythm and blues music (83,645,489)
- Popular music (76,331,778)
Frequently asked questions
How many fans does Brazilian rock have in United States?
Brazilian rock has an estimated audience of 7,337,129 people in United States, concentrated in California and Texas.
What is the gender split and age of Brazilian rock fans?
46.0% of Brazilian rock fans are female, 54.0% are male, with an average age of 43.7 years.
Which brands do Brazilian rock fans like most?
Brazilian rock fans show strongest brand affinity for The Beach Boys (10.07×), Genesis (band) (8.48×), and MSN (3.12×) over the country average.
Where do Brazilian rock fans live in United States?
Brazilian rock fans in United States are most concentrated in California (reach 181,147), Texas (reach 132,708), and Florida (reach 114,406). These three regions account for the largest share of the active audience.
What other brands do Brazilian rock fans also like?
Beyond Brazilian rock itself, the audience over-indexes on Genesis (band) (8.48×), MSN (3.12×), Chuck Norris (4.28×), and Scooby-Doo (3.48×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Brazilian rock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.