Brazilian rock Audience in United States
A data profile of the people who buy, follow and care about Brazilian rock in United States — modelled from more than twelve digital signal sources. Brazilian rock has an estimated audience of 7,337,129 people in United States.
The average Brazilian rock fan in United States is 43.7 years old, balanced, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Santana (band), The Beach Boys, Genesis (band), with strongest over-indexing on Santana (band) (23.97× the country average).
Demographically, the Brazilian rock audience skews balanced with an average age of 43.7, and over-indexes on personality traits such as Patriotism, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Brazilian rock fan in United States is balanced, around 43.7 years old, with strong Patriotism tendencies and a notable affinity for Santana (band).
At a glance
The key figures that characterise the Brazilian rock profile in United States.
Search interest · 12-month trend
Demographics of Brazilian rock fans
46.0% are female, 54.0% are male, average age 43.7.
Gender split
| Metric | Value |
|---|---|
| Female | 46.0% |
| Male | 54.0% |
| Average age | 43.7 |
| Estimated audience size | 7,337,129 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 15% | |
| 30-39 | 16% | |
| 40-49 | 24% | |
| 50+ | 32% |
Worldwide distribution
of the worldwide Brazilian rock audience comes from United States.
| Country | Share |
|---|---|
| United States | 33.1% |
| Brazil | 11.5% |
| United Kingdom | 5.8% |
Geography
Where the Brazilian rock audience in United States is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Wyoming | ~20K | 1.62× | |
| 02 | Rhode Island | ~30K | 1.26× | |
| 03 | New Hampshire | ~30K | 1.19× | |
| 04 | Hawaii | ~40K | 1.18× | |
| 05 | Washington, District of Columbia | ~30K | 1.17× | |
| 06 | Idaho | ~40K | 1.16× | |
| 07 | New Mexico | ~40K | 1.06× | |
| 08 | Delaware | ~20K | 1.06× | |
| 09 | South Dakota | ~20K | 1.06× | |
| 10 | Arkansas | ~60K | 1.05× | |
| 11 | Maine | ~30K | 1.04× | |
| 12 | Kansas | ~60K | 1.03× | |
| 13 | Iowa | ~60K | 1.02× | |
| 14 | Montana | ~20K | 1.02× | |
| 15 | Kentucky | ~90K | 1.01× | |
| 16 | Connecticut | ~70K | 1.01× | |
| 17 | Utah | ~70K | 1.01× | |
| 18 | Oklahoma | ~80K | 1.00× | |
| 19 | Nebraska | ~40K | 1.00× | |
| 20 | West Virginia | ~30K | 1.00× | |
| 21 | Alaska | ~20K | 1.00× | |
| 22 | North Dakota | ~20K | 1.00× | |
| 23 | South Carolina | ~100K | 0.99× | |
| 24 | Louisiana | ~90K | 0.99× | |
| 25 | Oregon | ~80K | 0.99× | |
| 26 | Nevada | ~70K | 0.99× | |
| 27 | Mississippi | ~60K | 0.99× | |
| 28 | Alabama | ~100K | 0.97× | |
| 29 | Wisconsin | ~100K | 0.95× | |
| 30 | Minnesota | ~100K | 0.95× | |
| 31 | Tennessee | ~100K | 0.94× | |
| 32 | Missouri | ~100K | 0.94× | |
| 33 | Colorado | ~100K | 0.94× | |
| 34 | Indiana | ~100K | 0.93× | |
| 35 | Maryland | ~100K | 0.93× | |
| 36 | Arizona | ~100K | 0.92× | |
| 37 | Massachusetts | ~100K | 0.92× | |
| 38 | Washington | ~100K | 0.91× | |
| 39 | Michigan | ~200K | 0.90× | |
| 40 | New Jersey | ~200K | 0.90× | |
| 41 | Virginia | ~200K | 0.90× | |
| 42 | Georgia | ~200K | 0.89× | |
| 43 | Ohio | ~200K | 0.89× | |
| 44 | North Carolina | ~200K | 0.89× | |
| 45 | Pennsylvania | ~200K | 0.88× | |
| 46 | Illinois | ~200K | 0.87× | |
| 47 | Florida | ~400K | 0.82× | |
| 48 | New York | ~300K | 0.82× | |
| 49 | Texas | ~500K | 0.79× | |
| 50 | California | ~600K | 0.73× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Brazilian rock audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Santana (band) | Music & Radio | 23.97× | ||
| 02 | The Hitchhiker's Guide to the Galaxy | Movies & TV | 17.53× | ||
| 03 | The Beach Boys | Music & Radio | 9.12× | ||
| 04 | Genesis (band) | Music & Radio | 7.96× | ||
| 05 | american psycho | Movies & TV | 7.66× | ||
| 06 | Vera Farmiga | Movies & TV | 7.66× | ||
| 07 | Berlin Wall | Travel & Leisure | 7.44× | ||
| 08 | Romeo and Juliet | Arts & Culture | 7.40× | ||
| 09 | City Bank | Business & Career | 5.31× | ||
| 10 | Web server | Technology & Electronics | 4.34× | ||
| 11 | Rockabilly | Fashion & Accessoires | 3.42× | ||
| 12 | Non-alcoholic beverage | Food & Beverages | 2.89× | ||
| 13 | Britney Spears | Music & Radio | 2.63× | ||
| 14 | Chuck Norris | Movies & TV | 2.62× | ||
| 15 | Talk radio | Music & Radio | 2.31× | ||
| 16 | Ticketmaster | Travel & Leisure | 2.00× | ||
| 17 | Subscription business model | Shopping | 1.95× | ||
| 18 | Genetics | Kids & Family | 1.90× | ||
| 19 | Radio | Technology & Electronics | 1.69× | ||
| 20 | Musical instrument | Music & Radio | 1.60× |
Personality of the Brazilian rock audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.08× | |
| Tradition | CONSERVATISM | 1.54× | |
| Spirituality | BALANCE | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.64× | |
| Design Affinity | PREMIUM | 0.70× | |
| Healthy Lifestyle | BALANCE | 0.73× |
Frequently asked questions
How many fans does Brazilian rock have in United States?
Brazilian rock has an estimated audience of 7,337,129 people in United States, concentrated in California and Texas.
What is the gender split and age of Brazilian rock fans?
46.0% of Brazilian rock fans are female, 54.0% are male, with an average age of 43.7 years.
Which brands do Brazilian rock fans like most?
Brazilian rock fans show strongest brand affinity for Santana (band) (23.97×), The Beach Boys (9.12×), and Genesis (band) (7.96×) over the country average.
Where do Brazilian rock fans live in United States?
Brazilian rock fans in United States are most concentrated in California (reach ~600K), Texas (reach ~500K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.
What other brands do Brazilian rock fans also like?
Beyond Brazilian rock itself, the audience over-indexes on The Beach Boys (9.12×), Genesis (band) (7.96×), City Bank (5.31×), and The Hitchhiker's Guide to the Galaxy (17.53×) compared to the United States average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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See Brazilian rock audiences in other countries
How to read this data
Audience size is the estimated number of people in United States who actively search for Brazilian rock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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