Rascasse Audience Intelligence

Robyn Audience in United States

A data profile of the people who buy, follow and care about Robyn in United States — modelled from more than twelve digital signal sources. Robyn has an estimated audience of 746,539 people in United States.

#147among Pop in United States#6702among Person in United States#3858in Music & Radio

The average Robyn fan in United States is 37.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Leslie Jordan, Ian McKellen, Cher, with strongest over-indexing on Leslie Jordan (113.65× the country average).

Demographically, the Robyn audience skews balanced with an average age of 37.7, and over-indexes on personality traits such as Convenience Orientation, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Robyn fan in United States is balanced, around 37.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Leslie Jordan.

Category: Music & Radio · Type: Person · Subtype: Pop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Robyn profile in United States.

Audience size
747K
in United States
Gender
45.2%♀
54.8% male
Age
37.7
average years
Country rank
#28728
Person in United States
Fig. 01

Search interest · 12-month trend

+188%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Robyn fans

45.2% are female, 54.8% are male, average age 37.7.

Fig. 02

Gender split

45.2%
Female
54.8%
Male
Demographic split for Robyn audience in United States
MetricValue
Female45.2%
Male54.8%
Average age37.7
Estimated audience size746,539
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the Robyn audience in United States
Age bracketShare%
16-1925%
20-2919%
30-3919%
40-4919%
50+18%
Fig. 04

Worldwide distribution

31.7%

of the worldwide Robyn audience comes from United States.

Worldwide audience distribution share by country for Robyn
CountryShare
United States31.7%
Sweden14.2%
United Kingdom12.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Robyn audience in United States is strongest.

Fig. 05

Top regions by affinity

Robyn fans by region: top regions in United States
#RegionReachAffinity×
01Missouri~20K1.88×
02Washington, District of Columbia~4K1.85×
03New York~60K1.66×
04Vermont~2K1.55×
05Massachusetts~20K1.52×
06Oregon~10K1.45×
07Maine~3K1.41×
08Illinois~30K1.33×
09Washington~20K1.32×
10Rhode Island~3K1.27×
11Connecticut~8K1.24×
12Pennsylvania~30K1.22×
13Minnesota~10K1.20×
14New Hampshire~3K1.20×
15California~80K1.18×
16Colorado~10K1.11×
17New Jersey~20K1.06×
18Virginia~20K1.03×
19Wisconsin~10K1.03×
20Michigan~20K1.02×
21Maryland~10K1.02×
22Ohio~20K0.96×
23Delaware~2K0.94×
24Montana~2K0.94×
25Iowa~5K0.88×
26Kansas~4K0.88×
27Indiana~10K0.87×
28North Carolina~20K0.86×
29Tennessee~10K0.86×
30Nebraska~3K0.86×
31Kentucky~7K0.85×
32North Dakota~1K0.85×
33South Dakota~1K0.84×
34Oklahoma~6K0.83×
35Utah~5K0.83×
36West Virginia~2K0.82×
37Idaho~3K0.81×
38Alaska~1K0.81×
39New Mexico~3K0.80×
40Georgia~20K0.79×
41Nevada~5K0.79×
42Hawaii~2K0.78×
43Louisiana~6K0.77×
44Arkansas~4K0.77×
45South Carolina~7K0.76×
46Florida~30K0.73×
47Arizona~9K0.72×
48Texas~40K0.70×
49Mississippi~3K0.64×
50Alabama~5K0.60×
Fig. 06

Affinity by region

Affinity by region — Robyn, United States
0.60×1.00×1.88×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Robyn audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Robyn audience
#·InterestCategoryAffinity×
01Leslie JordanMovies & TV113.65×
02Donna SummerMusic & Radio52.95×
03Ian McKellenMovies & TV44.61×
04Wanda SykesMovies & TV43.76×
05Carly Rae JepsenMusic & Radio41.90×
06Kylie MinogueMusic & Radio38.65×
07Liza MinnelliMusic & Radio34.78×
08Troye SivanMusic & Radio34.17×
09Matt BomerMovies & TV33.24×
10CherMusic & Radio25.77×
11Sam SmithMusic & Radio16.27×
12Peter DinklageMovies & TV15.67×
13Tony AwardArts & Culture15.23×
14Chelsea HandlerMovies & TV14.63×
15Keke PalmerMovies & TV13.84×
16Ricky MartinMusic & Radio12.49×
17Schitt's CreekMovies & TV11.60×
18Figure skatingSports11.25×
19Emilia ClarkeMovies & TV10.71×
20Janet JacksonMusic & Radio9.82×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Robyn audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Robyn audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.48×
Career OrientationPOWER1.46×
PatriotismCONSERVATISM1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Robyn audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.71×
Pet OwnershipJOY0.77×
Healthy LifestyleBALANCE0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Robyn have in United States?

Robyn has an estimated audience of 746,539 people in United States, concentrated in California and New York.

02

What is the gender split and age of Robyn fans?

45.2% of Robyn fans are female, 54.8% are male, with an average age of 37.7 years.

03

Which brands do Robyn fans like most?

Robyn fans show strongest brand affinity for Leslie Jordan (113.65×), Ian McKellen (44.61×), and Cher (25.77×) over the country average.

04

Where do Robyn fans live in United States?

Robyn fans in United States are most concentrated in California (reach ~80K), New York (reach ~60K), and Texas (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Robyn fans also like?

Beyond Robyn itself, the audience over-indexes on Ian McKellen (44.61×), Cher (25.77×), Liza Minnelli (34.78×), and Donna Summer (52.95×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pop audiences in United States

See Robyn audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Robyn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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