Robyn Audience in United States
Robyn has an estimated audience of 636,901 people in United States. 45.2% are female, 54.8% are male, average age 37.7. Top regions: California, New York, Texas. Top brand affinities: Guy Fieri, Combat sport, Goop, Home construction, Grinch.
The average Robyn fan in United States is 37.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Guy Fieri, Combat sport, Goop, with strongest over-indexing on Guy Fieri (7.5× the country average). Demographically, the Robyn audience skews balanced with an average age of 37.7, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Pop
Demographics of Robyn fans
| Metric | Value |
|---|---|
| Female | 45.2% |
| Male | 54.8% |
| Average age | 37.7 |
| Estimated audience size | 636,901 |
Audience persona
The typical Robyn fan in United States is balanced, around 37.7 years old, with strong Extroversion tendencies and a notable affinity for Guy Fieri.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 83,553 | 1.19× |
| New York | 51,567 | 1.45× |
| Texas | 42,756 | 0.78× |
| Florida | 32,417 | 0.75× |
| Illinois | 28,624 | 1.35× |
| Pennsylvania | 26,472 | 1.23× |
| Ohio | 20,501 | 1.04× |
| Massachusetts | 19,068 | 1.52× |
| Washington | 19,029 | 1.49× |
| New Jersey | 19,022 | 1.17× |
| Missouri | 17,650 | 1.72× |
| Michigan | 17,369 | 1.04× |
| North Carolina | 16,542 | 0.86× |
| Virginia | 16,457 | 1.06× |
| Georgia | 15,472 | 0.79× |
| Colorado | 12,141 | 1.21× |
| Oregon | 11,739 | 1.61× |
| Tennessee | 11,705 | 0.92× |
| Minnesota | 11,236 | 1.23× |
| Indiana | 11,141 | 0.96× |
| Maryland | 11,094 | 1.01× |
| Wisconsin | 10,814 | 1.13× |
| Connecticut | 8,388 | 1.31× |
| South Carolina | 7,363 | 0.77× |
| Kentucky | 7,230 | 0.91× |
| Arizona | 7,135 | 0.55× |
| Oklahoma | 6,170 | 0.87× |
| Louisiana | 6,145 | 0.75× |
| Nevada | 5,051 | 0.82× |
| Iowa | 4,986 | 0.95× |
| Utah | 4,741 | 0.83× |
| Kansas | 4,582 | 0.91× |
| Arkansas | 4,199 | 0.8× |
| Alabama | 3,853 | 0.43× |
| Maine | 3,259 | 1.43× |
| Washington, District of Columbia | 3,036 | 1.59× |
| New Hampshire | 2,940 | 1.17× |
| Nebraska | 2,879 | 0.9× |
| Mississippi | 2,850 | 0.54× |
| Rhode Island | 2,480 | 1.22× |
| Idaho | 2,408 | 0.75× |
| New Mexico | 2,219 | 0.69× |
| Hawaii | 1,955 | 0.71× |
| West Virginia | 1,922 | 0.65× |
| Vermont | 1,841 | 1.65× |
| Montana | 1,467 | 0.83× |
| Delaware | 1,425 | 0.81× |
| South Dakota | 1,061 | 0.72× |
| North Dakota | 1,000 | 0.76× |
| Wyoming | 650 | 0.69× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Guy Fieri | 7.5× | Movies & TV |
| Combat sport | 1.99× | Sports |
| Goop | 6× | Internet & Social Media |
| Home construction | 1.61× | Home & Garden |
| Grinch | 4.34× | Movies & TV |
| YouTube Red | 20× | Movies & TV |
| TV Fanatic | 9.51× | Movies & TV |
| Cass County, Missouri | 8.47× | Travel & Leisure |
| Historic site | 3.61× | Arts & Culture |
| Hypatia | 13.33× | Politics & Society |
| Keck School of Medicine of USC | 15.04× | Business & Career |
| Vocal harmony | 3.28× | Music & Radio |
| Bank account | 1.76× | Business & Career |
| Governor of Michigan | 5.07× | Politics & Society |
| Home Delivery | 2.05× | Food & Beverages |
| Mathcore | 5.02× | Music & Radio |
| Lenny Henry | 17.11× | Movies & TV |
| Steampunk | 3.03× | Fashion & Accessoires |
| Corona (band) | 3.4× | Music & Radio |
| Nebraska | 1.58× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.38 |
| LGBTQ+ Identity | OPEN | 1.35 |
| Creativity | OPEN | 1.29 |
| Indulgence | JOY | 1.25 |
| Early Adopter Mentality | POWER | 1.25 |
| Social Media Usage | JOY | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.0% |
| Sweden | 16.5% |
| United Kingdom | 11.9% |
See Robyn audiences in other countries
More Pop audiences in United States
- Taylor Swift (46,907,635)
- Sabrina Carpenter (23,789,369)
- Ariana Grande (21,756,380)
- Michael Jackson (18,020,221)
- Justin Bieber (15,203,238)
Frequently asked questions
How many fans does Robyn have in United States?
Robyn has an estimated audience of 636,901 people in United States, concentrated in California and New York.
What is the gender split and age of Robyn fans?
45.2% of Robyn fans are female, 54.8% are male, with an average age of 37.7 years.
Which brands do Robyn fans like most?
Robyn fans show strongest brand affinity for Guy Fieri (7.5×), Combat sport (1.99×), and Goop (6×) over the country average.
Where do Robyn fans live in United States?
Robyn fans in United States are most concentrated in California (reach 83,553), New York (reach 51,567), and Texas (reach 42,756). These three regions account for the largest share of the active audience.
What other brands do Robyn fans also like?
Beyond Robyn itself, the audience over-indexes on Combat sport (1.99×), Goop (6×), Home construction (1.61×), and Grinch (4.34×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Robyn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.