Robyn Audience in United States

Robyn has an estimated audience of 636,901 people in United States. 45.2% are female, 54.8% are male, average age 37.7. Top regions: California, New York, Texas. Top brand affinities: Peter Dinklage, Emilia Clarke, Leslie Jordan, Cher, Donna Summer.

The average Robyn fan in United States is 37.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Peter Dinklage, Emilia Clarke, Leslie Jordan, with strongest over-indexing on Peter Dinklage (66.09× the country average). Demographically, the Robyn audience skews balanced with an average age of 37.7, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Pop

Demographics of Robyn fans

Demographic split for Robyn audience in United States
MetricValue
Female45.2%
Male54.8%
Average age37.7
Estimated audience size636,901

Audience persona

The typical Robyn fan in United States is balanced, around 37.7 years old, with strong Extroversion tendencies and a notable affinity for Peter Dinklage.

Top regions in United States

Top regions ranked by reach for Robyn in United States
RegionReachAffinity
California83,5531.19×
New York51,5671.45×
Texas42,7560.78×
Florida32,4170.75×
Illinois28,6241.35×
Pennsylvania26,4721.23×
Ohio20,5011.04×
Massachusetts19,0681.52×
Washington19,0291.49×
New Jersey19,0221.17×
Missouri17,6501.72×
Michigan17,3691.04×
North Carolina16,5420.86×
Virginia16,4571.06×
Georgia15,4720.79×
Colorado12,1411.21×
Oregon11,7391.61×
Tennessee11,7050.92×
Minnesota11,2361.23×
Indiana11,1410.96×
Maryland11,0941.01×
Wisconsin10,8141.13×
Connecticut8,3881.31×
South Carolina7,3630.77×
Kentucky7,2300.91×
Arizona7,1350.55×
Oklahoma6,1700.87×
Louisiana6,1450.75×
Nevada5,0510.82×
Iowa4,9860.95×
Utah4,7410.83×
Kansas4,5820.91×
Arkansas4,1990.8×
Alabama3,8530.43×
Maine3,2591.43×
Washington, District of Columbia3,0361.59×
New Hampshire2,9401.17×
Nebraska2,8790.9×
Mississippi2,8500.54×
Rhode Island2,4801.22×
Idaho2,4080.75×
New Mexico2,2190.69×
Hawaii1,9550.71×
West Virginia1,9220.65×
Vermont1,8411.65×
Montana1,4670.83×
Delaware1,4250.81×
South Dakota1,0610.72×
North Dakota1,0000.76×
Wyoming6500.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Robyn audience
BrandAffinityCategory
Peter Dinklage66.09×Movies & TV
Emilia Clarke41.75×Movies & TV
Leslie Jordan84.7×Movies & TV
Cher26.04×Music & Radio
Donna Summer54.94×Music & Radio
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Matt Bomer30.91×Movies & TV
Kylie Minogue40.53×Music & Radio
Carly Rae Jepsen54.04×Music & Radio
Tony Award15.31×Arts & Culture
Troye Sivan42.14×Music & Radio
Barbra Streisand19.88×Music & Radio
Ian McKellen27.23×Movies & TV
Microblogging12.67×Technology & Electronics
Liza Minnelli21.56×Music & Radio
Singer-songwriter5.51×Music & Radio
Antonio Banderas22.89×Movies & TV
Colin Farrell22.84×Movies & TV
Firefox21.42×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Robyn audience
TraitClusterScore
ExtroversionTHRILL1.38
LGBTQ+ IdentityOPEN1.35
CreativityOPEN1.29
IndulgenceJOY1.25
Early Adopter MentalityPOWER1.25
Social Media UsageJOY1.22

Worldwide distribution

Worldwide audience distribution share by country for Robyn
CountryShare
United States32.0%
Sweden16.5%
United Kingdom11.9%

See Robyn audiences in other countries

More Pop audiences in United States

Frequently asked questions

How many fans does Robyn have in United States?

Robyn has an estimated audience of 636,901 people in United States, concentrated in California and New York.

What is the gender split and age of Robyn fans?

45.2% of Robyn fans are female, 54.8% are male, with an average age of 37.7 years.

Which brands do Robyn fans like most?

Robyn fans show strongest brand affinity for Peter Dinklage (66.09×), Emilia Clarke (41.75×), and Leslie Jordan (84.7×) over the country average.

Where do Robyn fans live in United States?

Robyn fans in United States are most concentrated in California (reach 83,553), New York (reach 51,567), and Texas (reach 42,756). These three regions account for the largest share of the active audience.

What other brands do Robyn fans also like?

Beyond Robyn itself, the audience over-indexes on Emilia Clarke (41.75×), Leslie Jordan (84.7×), Cher (26.04×), and Donna Summer (54.94×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Robyn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.