Clinical research Audience in Germany
Clinical research has an estimated audience of 383,798 people in Germany. 52.6% are female, 47.4% are male, average age 42.2. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Hakkasan, ICF International, Knoll (company), South Asian cuisine, Kendra Scott.
The average Clinical research fan in Germany is 42.2 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Hakkasan, ICF International, Knoll (company), with strongest over-indexing on Hakkasan (109.43× the country average). Demographically, the Clinical research audience skews balanced with an average age of 42.2, and over-indexes on personality traits such as Early Adopter Mentality, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic · Subtype: Field of study
Demographics of Clinical research fans
| Metric | Value |
|---|---|
| Female | 52.6% |
| Male | 47.4% |
| Average age | 42.2 |
| Estimated audience size | 383,798 |
Audience persona
The typical Clinical research fan in Germany is balanced, around 42.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Hakkasan.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 44,068 | 0.71× |
| Nordrhein-Westfalen | 41,621 | 0.5× |
| Baden-Württemberg | 34,496 | 0.66× |
| Hessen | 23,081 | 0.79× |
| Niedersachsen | 22,435 | 0.6× |
| Berlin | 20,309 | 1.18× |
| Rheinland-Pfalz | 13,923 | 0.72× |
| Thüringen | 10,851 | 1.11× |
| Sachsen-Anhalt | 10,538 | 1.06× |
| Brandenburg | 10,233 | 0.86× |
| Sachsen | 9,609 | 0.51× |
| Mecklenburg-Vorpommern | 9,269 | 1.26× |
| Saarland | 9,094 | 1.93× |
| Bremen | 9,042 | 2.75× |
| Schleswig-Holstein | 8,635 | 0.63× |
| Hamburg | 6,223 | 0.72× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hakkasan | 109.43× | Food & Beverages |
| ICF International | 85.58× | Business & Career |
| Knoll (company) | 21.02× | Home & Garden |
| South Asian cuisine | 16.15× | Food & Beverages |
| Kendra Scott | 22.63× | Fashion & Accessoires |
| Dog breed | 1.52× | Pets & Animals |
| Kieser Training | 5.95× | Sports |
| Jessica Rabbit | 7.79× | Movies & TV |
| Cocktail | 1.65× | Food & Beverages |
| Progressive rock | 2.15× | Music & Radio |
| Natural rubber | 2.91× | Cars & Mobility |
| Eden Lake | 6.16× | Movies & TV |
| Stradivarius | 1.97× | Shopping |
| Journey to the West (2011 TV series) | 18.96× | Movies & TV |
| Business English | 2.73× | Business & Career |
| Christmas Gift | 1.55× | Kids & Family |
| Keswick, Cumbria | 23.41× | Travel & Leisure |
| Hard Knocks | 24.06× | Movies & TV |
| Corona (band) | 1.73× | Music & Radio |
| The Hunt (2012 film) | 2.7× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.97 |
| Quality Awareness | PREMIUM | 1.78 |
| Sustainability | BALANCE | 1.75 |
| Career Orientation | POWER | 1.71 |
| DIY Mentality | THRILL | 1.61 |
| Need for Security | CONSERVATISM | 1.61 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 43.7% |
| Australia | 7.7% |
| United Kingdom | 6.7% |
See Clinical research audiences in other countries
More Field of study audiences in Germany
- Music (36,021,786)
- Politics and social issues (25,114,359)
- Architecture (15,753,302)
- Advertising (15,166,229)
- Psychology (15,090,985)
Frequently asked questions
How many fans does Clinical research have in Germany?
Clinical research has an estimated audience of 383,798 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Clinical research fans?
52.6% of Clinical research fans are female, 47.4% are male, with an average age of 42.2 years.
Which brands do Clinical research fans like most?
Clinical research fans show strongest brand affinity for Hakkasan (109.43×), ICF International (85.58×), and Knoll (company) (21.02×) over the country average.
Where do Clinical research fans live in Germany?
Clinical research fans in Germany are most concentrated in Bayern (reach 44,068), Nordrhein-Westfalen (reach 41,621), and Baden-Württemberg (reach 34,496). These three regions account for the largest share of the active audience.
What other brands do Clinical research fans also like?
Beyond Clinical research itself, the audience over-indexes on ICF International (85.58×), Knoll (company) (21.02×), South Asian cuisine (16.15×), and Kendra Scott (22.63×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Clinical research. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.