Rascasse Audience Intelligence

Clinical research Audience in United States

A data profile of the people who buy, follow and care about Clinical research in United States — modelled from more than twelve digital signal sources. Clinical research has an estimated audience of 6,277,292 people in United States.

#176among Field of study in United States#3270among Topic in United States#232in Health

The average Clinical research fan in United States is 40.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Sustainable energy, Clinical trial, Renewable energy, with strongest over-indexing on Sustainable energy (9.14× the country average).

Demographically, the Clinical research audience skews balanced with an average age of 40.4, and over-indexes on personality traits such as Family Orientation, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Clinical research fan in United States is balanced, around 40.4 years old, with strong Family Orientation tendencies and a notable affinity for Sustainable energy.

Category: Health · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Clinical research profile in United States.

Audience size
6.3M
in United States
Gender
50.5%♀
49.5% male
Age
40.4
average years
Country rank
#5527
Topic in United States
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Clinical research fans

50.5% are female, 49.5% are male, average age 40.4.

Fig. 02

Gender split

50.5%
Female
49.5%
Male
Demographic split for Clinical research audience in United States
MetricValue
Female50.5%
Male49.5%
Average age40.4
Estimated audience size6,277,292
Fig. 03

Age distribution

Ø 40.4
average years
Age distribution of the Clinical research audience in United States
Age bracketShare%
16-1920%
20-2917%
30-3917%
40-4919%
50+26%
Fig. 04

Worldwide distribution

43.7%

of the worldwide Clinical research audience comes from United States.

Worldwide audience distribution share by country for Clinical research
CountryShare
United States43.7%
Australia7.7%
United Kingdom6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Clinical research audience in United States is strongest.

Fig. 05

Top regions by affinity

Clinical research fans by region: top regions in United States
#RegionReachAffinity×
01North Carolina~300K1.82×
02Georgia~300K1.70×
03Florida~700K1.62×
04Massachusetts~200K1.54×
05Maryland~200K1.52×
06Texas~800K1.43×
07Ohio~300K1.39×
08California~900K1.36×
09New Jersey~200K1.25×
10Missouri~100K1.21×
11Washington, District of Columbia~20K1.20×
12New York~400K1.19×
13Virginia~200K1.19×
14Tennessee~100K1.18×
15Kansas~60K1.13×
16Arizona~100K1.12×
17Louisiana~90K1.11×
18Pennsylvania~200K1.10×
19Nebraska~30K1.09×
20Utah~60K1.07×
21Delaware~20K1.07×
22Connecticut~70K1.05×
23Nevada~60K1.05×
24Rhode Island~20K1.03×
25Illinois~200K1.02×
26Minnesota~90K1.01×
27Washington~100K0.99×
28Mississippi~50K0.94×
29Alaska~10K0.94×
30Indiana~100K0.93×
31South Dakota~10K0.93×
32North Dakota~10K0.93×
33Vermont~10K0.93×
34South Carolina~90K0.92×
35Alabama~80K0.91×
36Colorado~90K0.89×
37Montana~20K0.89×
38Michigan~100K0.88×
39New Hampshire~20K0.88×
40Idaho~30K0.87×
41Maine~20K0.87×
42Arkansas~40K0.86×
43West Virginia~30K0.86×
44Hawaii~20K0.86×
45Wisconsin~80K0.85×
46Oklahoma~60K0.85×
47New Mexico~30K0.85×
48Kentucky~70K0.84×
49Oregon~60K0.78×
50Iowa~40K0.78×
Fig. 06

Affinity by region

Affinity by region — Clinical research, United States
0.78×1.00×1.82×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Clinical research audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Clinical research audience
#·InterestCategoryAffinity×
01HomeopathyHealth17.09×
02Elderly careHealth13.73×
03Sustainable energyHome & Garden9.14×
04Clinical trialHealth8.62×
05Renewable energyBusiness & Career6.73×
06QVCMovies & TV5.69×
07Retail bankingBusiness & Career5.49×
08Online bankingBusiness & Career4.86×
09FedExBusiness & Career4.21×
10Home automationTechnology & Electronics4.19×
11First class travelTravel & Leisure3.97×
12Mortgage loansBusiness & Career3.79×
13Discount storesShopping3.38×
14Vehicle insuranceCars & Mobility3.30×
15InnovationBusiness & Career3.11×
16Organic foodFood & Beverages2.61×
17Shopping mallsShopping2.53×
18PinterestInternet & Social Media2.38×
19AirbnbTravel & Leisure2.37×
20FurnitureHome & Garden1.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Clinical research audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Clinical research audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM3.48×
SustainabilityBALANCE2.61×
Convenience OrientationPREMIUM2.10×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Clinical research audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.86×
Pet OwnershipJOY0.89×
Risk AppetiteTHRILL0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Clinical research have in United States?

Clinical research has an estimated audience of 6,277,292 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Clinical research fans?

50.5% of Clinical research fans are female, 49.5% are male, with an average age of 40.4 years.

03

Which brands do Clinical research fans like most?

Clinical research fans show strongest brand affinity for Sustainable energy (9.14×), Clinical trial (8.62×), and Renewable energy (6.73×) over the country average.

04

Where do Clinical research fans live in United States?

Clinical research fans in United States are most concentrated in California (reach ~900K), Texas (reach ~800K), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Clinical research fans also like?

Beyond Clinical research itself, the audience over-indexes on Clinical trial (8.62×), Renewable energy (6.73×), Mortgage loans (3.79×), and Elderly care (13.73×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in United States

See Clinical research audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Clinical research. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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