Fast-moving consumer goods Audience in Germany
Fast-moving consumer goods has an estimated audience of 509,255 people in Germany. 69.9% are female, 30.1% are male, average age 40.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Icon (magazine), Jessica Rabbit, Rossmann, Saving, Home Office.
The average Fast-moving consumer goods fan in Germany is 40.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Icon (magazine), Jessica Rabbit, Rossmann, with strongest over-indexing on Icon (magazine) (11.17× the country average). Demographically, the Fast-moving consumer goods audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Family Orientation, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Fast-moving consumer goods fans
| Metric | Value |
|---|---|
| Female | 69.9% |
| Male | 30.1% |
| Average age | 40.9 |
| Estimated audience size | 509,255 |
Audience persona
The typical Fast-moving consumer goods fan in Germany is more female, around 40.9 years old, with strong Family Orientation tendencies and a notable affinity for Icon (magazine).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 98,392 | 0.88× |
| Bayern | 89,666 | 1.1× |
| Baden-Württemberg | 65,252 | 0.94× |
| Hessen | 49,202 | 1.27× |
| Berlin | 33,063 | 1.45× |
| Niedersachsen | 28,027 | 0.57× |
| Hamburg | 20,415 | 1.77× |
| Rheinland-Pfalz | 18,514 | 0.73× |
| Sachsen | 11,207 | 0.45× |
| Schleswig-Holstein | 11,031 | 0.6× |
| Thüringen | 10,396 | 0.8× |
| Sachsen-Anhalt | 10,097 | 0.77× |
| Brandenburg | 9,358 | 0.59× |
| Saarland | 8,828 | 1.41× |
| Bremen | 8,663 | 1.99× |
| Mecklenburg-Vorpommern | 6,660 | 0.68× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Icon (magazine) | 11.17× | Arts & Culture |
| Jessica Rabbit | 18.89× | Movies & TV |
| Rossmann | 2.5× | Shopping |
| Saving | 3.6× | Business & Career |
| Home Office | 2.7× | Business & Career |
| Progressive rock | 3.22× | Music & Radio |
| Mothercare | 3.83× | Kids & Family |
| Efficiency | 18.17× | Business & Career |
| Artistic inspiration | 1.96× | Arts & Culture |
| Keeper (password manager) | 6.1× | Technology & Electronics |
| Natural rubber | 3.05× | Cars & Mobility |
| Este, Veneto | 3.2× | Travel & Leisure |
| Cocktail | 1.51× | Food & Beverages |
| Yves Klein | 9.07× | Fashion & Accessoires |
| Stradivarius | 1.97× | Shopping |
| VfL Wolfsburg | 1.87× | Sports |
| Škoda Kodiaq | 2.09× | Cars & Mobility |
| Time (magazine) | 1.86× | News |
| Software widget | 6.38× | Technology & Electronics |
| Ipekyol | 3.67× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.75 |
| Convenience Orientation | PREMIUM | 1.56 |
| Sports Activity | POWER | 1.5 |
| Quality Awareness | PREMIUM | 1.46 |
| Price Sensitivity | PREMIUM | 1.35 |
| Community Orientation | OPEN | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 11.7% |
| India | 10.9% |
| Mexico | 6.6% |
See Fast-moving consumer goods audiences in other countries
- Fast-moving consumer goods — United States
- Fast-moving consumer goods — United Kingdom
- Fast-moving consumer goods — France
- Fast-moving consumer goods — Italy
- Fast-moving consumer goods — Spain
- Fast-moving consumer goods — Brazil
- Fast-moving consumer goods — Japan
- Fast-moving consumer goods — South Korea
- Fast-moving consumer goods — India
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Fast-moving consumer goods have in Germany?
Fast-moving consumer goods has an estimated audience of 509,255 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Fast-moving consumer goods fans?
69.9% of Fast-moving consumer goods fans are female, 30.1% are male, with an average age of 40.9 years.
Which brands do Fast-moving consumer goods fans like most?
Fast-moving consumer goods fans show strongest brand affinity for Icon (magazine) (11.17×), Jessica Rabbit (18.89×), and Rossmann (2.5×) over the country average.
Where do Fast-moving consumer goods fans live in Germany?
Fast-moving consumer goods fans in Germany are most concentrated in Nordrhein-Westfalen (reach 98,392), Bayern (reach 89,666), and Baden-Württemberg (reach 65,252). These three regions account for the largest share of the active audience.
What other brands do Fast-moving consumer goods fans also like?
Beyond Fast-moving consumer goods itself, the audience over-indexes on Jessica Rabbit (18.89×), Rossmann (2.5×), Saving (3.6×), and Home Office (2.7×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Fast-moving consumer goods. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.