Fast-moving consumer goods Audience in United States
Fast-moving consumer goods has an estimated audience of 1,038,722 people in United States. 51.5% are female, 48.5% are male, average age 42.5. Top brand affinities: Israel, Nationality, Jesse Plemons, Kansas, Jeep Wagoneer.
Top brand affinities include Israel, Nationality, Jesse Plemons, with strongest over-indexing on Israel (2.29× the country average). Demographically, the Fast-moving consumer goods audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as Patriotism, Risk Appetite.
Category: Business & Career · Type: Topic
Demographics of Fast-moving consumer goods fans
| Metric | Value |
|---|---|
| Female | 51.5% |
| Male | 48.5% |
| Average age | 42.5 |
| Estimated audience size | 1,038,722 |
Audience persona
The typical Fast-moving consumer goods fan in United States is balanced, around 42.5 years old, with strong Patriotism tendencies and a notable affinity for Israel.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israel | 2.29× | Travel & Leisure |
| Nationality | 1.75× | Politics & Society |
| Jesse Plemons | 2.4× | Movies & TV |
| Kansas | 1.65× | Travel & Leisure |
| Jeep Wagoneer | 3.49× | Cars & Mobility |
| edureka | 22.06× | Business & Career |
| nbc chicago | 3.26× | Movies & TV |
| Keene, New Hampshire | 11.54× | Travel & Leisure |
| Kendra Scott | 1.65× | Fashion & Accessoires |
| Nebraska Cornhuskers football | 1.98× | Sports |
| Cam Ward | 1.84× | Sports |
| Isla Holbox | 11.72× | Travel & Leisure |
| Mangaka | 1.89× | Literature |
| Keeper (password manager) | 2.73× | Technology & Electronics |
| Urban horticulture | 1.51× | Home & Garden |
| Jeep Grand Cherokee (WJ) | 2.56× | Cars & Mobility |
| Certified diabetes educator | 5.3× | Business & Career |
| Jack White | 1.86× | Movies & TV |
| Holt Renfrew | 5.18× | Shopping |
| Chromebook | 2.16× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 3.47 |
| Risk Appetite | THRILL | 2.51 |
| Career Orientation | POWER | 1.85 |
| Luxury Orientation | PREMIUM | 1.74 |
| Need for Security | CONSERVATISM | 1.49 |
| Price Sensitivity | PREMIUM | 1.48 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 11.7% |
| India | 10.9% |
| Mexico | 6.6% |
See Fast-moving consumer goods audiences in other countries
- Fast-moving consumer goods — Germany
- Fast-moving consumer goods — United Kingdom
- Fast-moving consumer goods — France
- Fast-moving consumer goods — Italy
- Fast-moving consumer goods — Spain
- Fast-moving consumer goods — Brazil
- Fast-moving consumer goods — Japan
- Fast-moving consumer goods — South Korea
- Fast-moving consumer goods — India
More Business & Career audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Fast-moving consumer goods. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.