Rascasse Audience Intelligence

Fast-moving consumer goods Audience in United States

Name: Fast-moving consumer goods — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Fast-moving consumer goods in United States — modelled from more than twelve digital signal sources. Fast-moving consumer goods has an estimated audience of 1,038,722 people in United States.

#8543among Topic in United States #1521in Business & Career

The average Fast-moving consumer goods fan in United States is 42.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include QVC, FedEx, Discount stores, with strongest over-indexing on QVC (6.02× the country average).

Demographically, the Fast-moving consumer goods audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Fast-moving consumer goods fan in United States is balanced, around 42.5 years old, with strong Patriotism tendencies and a notable affinity for QVC.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fast-moving consumer goods profile in United States.

Audience size

in United States

Gender

51.5%♀

48.5% male

Age

42.5

average years

Country rank

#23093

Topic in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Fast-moving consumer goods fans

51.5% are female, 48.5% are male, average age 42.5.

Fig. 02

Gender split

51.5%

Female

48.5%

Male

Demographic split for Fast-moving consumer goods audience in United States
Metric	Value
Female	51.5%
Male	48.5%
Average age	42.5
Estimated audience size	1,038,722

Fig. 03

Age distribution

Age distribution of the Fast-moving consumer goods audience in United States
Age bracket	Share	%
16-19		13%
20-29		16%
30-39		21%
40-49		24%
50+		26%

Fig. 04

Worldwide distribution

11.7%

of the worldwide Fast-moving consumer goods audience comes from United States.

Worldwide audience distribution share by country for Fast-moving consumer goods
Country	Share
United States	11.7%
India	10.9%
Mexico	6.6%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fast-moving consumer goods audience in United States is strongest.

Fig. 05

Top regions by affinity

Fast-moving consumer goods fans by region: top regions in United States
#	Region	Reach	×
01	Illinois	~50K	1.36×
02	New York	~70K	1.26×
03	Washington, District of Columbia	~4K	1.17×
04	New Jersey	~30K	1.15×
05	Vermont	~2K	1.12×
06	North Dakota	~2K	1.10×
07	Delaware	~3K	1.09×
08	South Dakota	~3K	1.08×
09	Maine	~4K	1.06×
10	Rhode Island	~4K	1.06×
11	New Hampshire	~4K	1.05×
12	Idaho	~5K	1.03×
13	West Virginia	~5K	1.03×
14	Hawaii	~5K	1.03×
15	Montana	~3K	1.02×
16	Massachusetts	~20K	1.01×
17	New Mexico	~5K	1.01×
18	Nebraska	~5K	1.01×
19	Arkansas	~9K	1.00×
20	Alaska	~2K	1.00×
21	Connecticut	~10K	0.99×
22	Mississippi	~8K	0.99×
23	Iowa	~8K	0.98×
24	Kansas	~8K	0.98×
25	Oklahoma	~10K	0.96×
26	Utah	~9K	0.96×
27	Alabama	~10K	0.95×
28	Louisiana	~10K	0.95×
29	Kentucky	~10K	0.95×
30	Oregon	~10K	0.95×
31	Nevada	~10K	0.95×
32	California	~100K	0.94×
33	Georgia	~30K	0.94×
34	North Carolina	~30K	0.94×
35	Wisconsin	~10K	0.94×
36	South Carolina	~10K	0.94×
37	Washington	~20K	0.93×
38	Indiana	~20K	0.93×
39	Missouri	~20K	0.93×
40	Colorado	~20K	0.93×
41	Minnesota	~10K	0.93×
42	Virginia	~20K	0.92×
43	Tennessee	~20K	0.92×
44	Maryland	~20K	0.92×
45	Arizona	~20K	0.91×
46	Pennsylvania	~30K	0.90×
47	Michigan	~20K	0.89×
48	Ohio	~30K	0.88×
49	Florida	~60K	0.83×
50	Texas	~70K	0.81×

Affinity by region — Fast-moving consumer goods, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fast-moving consumer goods audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fast-moving consumer goods audience
#	Interest	Category	×
01	Mojito	Food & Beverages	16.81×
02	Procter & Gamble	Home & Garden	8.45×
03	QVC	Movies & TV	6.02×
04	Dow Jones Industrial Average	Business & Career	5.28×
05	Weather forecasting	Home & Garden	4.81×
06	FedEx	Business & Career	4.08×
07	Atlanta Braves	Sports	4.06×
08	Renewable energy	Business & Career	3.92×
09	Discount stores	Shopping	3.61×
10	Sustainable energy	Home & Garden	3.61×
11	Solar energy	Home & Garden	2.81×
12	Mortgage loans	Business & Career	2.79×
13	Staples (Canada)	Business & Career	2.43×
14	Pizza Hut	Food & Beverages	2.41×
15	Shopping malls	Shopping	2.39×
16	Pinterest	Internet & Social Media	2.35×
17	Subway	Food & Beverages	2.32×
18	McDonald's	Food & Beverages	2.03×
19	Airbnb	Travel & Leisure	1.80×
20	Furniture	Home & Garden	1.69×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fast-moving consumer goods audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Fast-moving consumer goods audience · What stands out
Trait	Cluster	Score
Patriotism	CONSERVATISM	4.59×
Convenience Orientation	PREMIUM	2.19×
Career Orientation	POWER	1.85×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Fast-moving consumer goods audience · Rather not
Trait	Cluster	Score
Design Affinity	PREMIUM	0.73×
Pet Ownership	JOY	0.74×
Luxury Orientation	PREMIUM	0.75×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Fast-moving consumer goods have in United States?

Fast-moving consumer goods has an estimated audience of 1,038,722 people in United States, concentrated in California and New York.

What is the gender split and age of Fast-moving consumer goods fans?

51.5% of Fast-moving consumer goods fans are female, 48.5% are male, with an average age of 42.5 years.

Which brands do Fast-moving consumer goods fans like most?

Fast-moving consumer goods fans show strongest brand affinity for QVC (6.02×), FedEx (4.08×), and Discount stores (3.61×) over the country average.

Where do Fast-moving consumer goods fans live in United States?

Fast-moving consumer goods fans in United States are most concentrated in California (reach ~100K), New York (reach ~70K), and Texas (reach ~70K). These three regions account for the largest share of the active audience.

What other brands do Fast-moving consumer goods fans also like?

Beyond Fast-moving consumer goods itself, the audience over-indexes on FedEx (4.08×), Discount stores (3.61×), Pinterest (2.35×), and Mortgage loans (2.79×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Fast-moving consumer goods audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Fast-moving consumer goods. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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