Fast-moving consumer goods Audience in United States
Fast-moving consumer goods has an estimated audience of 1,038,722 people in United States. 51.5% are female, 48.5% are male, average age 42.5. Top brand affinities: Staples (Canada), Horoscope, Day trading, MSN, Whole grain.
Top brand affinities include Staples (Canada), Horoscope, Day trading, with strongest over-indexing on Staples (Canada) (6.83× the country average). Demographically, the Fast-moving consumer goods audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as Patriotism, Risk Appetite.
Category: Business & Career · Type: Topic
Demographics of Fast-moving consumer goods fans
| Metric | Value |
|---|---|
| Female | 51.5% |
| Male | 48.5% |
| Average age | 42.5 |
| Estimated audience size | 1,038,722 |
Audience persona
The typical Fast-moving consumer goods fan in United States is balanced, around 42.5 years old, with strong Patriotism tendencies and a notable affinity for Staples (Canada).
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Staples (Canada) | 6.83× | Business & Career |
| Horoscope | 9.97× | Health |
| Day trading | 9.75× | Business & Career |
| MSN | 3.23× | News |
| Whole grain | 10.73× | Food & Beverages |
| Critical illness insurance | 13.76× | Business & Career |
| Property insurance | 12.83× | Home & Garden |
| Great Clips | 4.08× | Beauty & Wellness |
| Roulette | 10.01× | Games |
| Mojito | 17.61× | Food & Beverages |
| Blended whiskey | 8.23× | Food & Beverages |
| Planet Fitness | 2.59× | Sports |
| Personal care | 2.69× | Health |
| United States Postal Service | 2.38× | Business & Career |
| Bachelor of Business Administration | 22.06× | Business & Career |
| Tim Horton | 5.28× | Sports |
| Dow Jones Industrial Average | 5.77× | Business & Career |
| Pet insurance | 9.19× | Pets & Animals |
| Diaper bag | 3.47× | Kids & Family |
| Procter & Gamble | 7.99× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 3.47 |
| Risk Appetite | THRILL | 2.51 |
| Career Orientation | POWER | 1.85 |
| Luxury Orientation | PREMIUM | 1.74 |
| Need for Security | CONSERVATISM | 1.49 |
| Price Sensitivity | PREMIUM | 1.48 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 11.7% |
| India | 10.9% |
| Mexico | 6.6% |
See Fast-moving consumer goods audiences in other countries
- Fast-moving consumer goods — Germany
- Fast-moving consumer goods — United Kingdom
- Fast-moving consumer goods — France
- Fast-moving consumer goods — Italy
- Fast-moving consumer goods — Spain
- Fast-moving consumer goods — Brazil
- Fast-moving consumer goods — Japan
- Fast-moving consumer goods — South Korea
- Fast-moving consumer goods — India
More Business & Career audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Fast-moving consumer goods. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.