Rascasse Audience Intelligence

Pharmaceutical industry Audience in Brazil

A data profile of the people who buy, follow and care about Pharmaceutical industry in Brazil — modelled from more than twelve digital signal sources. Pharmaceutical industry has an estimated audience of 3,494,550 people in Brazil.

#1280among Topic in Brazil#259in Business & Career

The average Pharmaceutical industry fan in Brazil is 43.6 years old, more female, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pharmaceutical industry profile in Brazil.

Audience size
3.5M
in Brazil
Gender
65.5%♀
34.5% male
Age
43.6
average years
Country rank
#1963
Topic in Brazil
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pharmaceutical industry fans

65.5% are female, 34.5% are male, average age 43.6.

Fig. 02

Gender split

65.5%
Female
34.5%
Male
Demographic split for Pharmaceutical industry audience in Brazil
MetricValue
Female65.5%
Male34.5%
Average age43.6
Estimated audience size3,494,550
Fig. 03

Age distribution

Ø 43.6
average years
Age distribution of the Pharmaceutical industry audience in Brazil
Age bracketShare%
16-1911%
20-2916%
30-3920%
40-4922%
50+31%
Fig. 04

Worldwide distribution

5.3%

of the worldwide Pharmaceutical industry audience comes from Brazil.

Worldwide audience distribution share by country for Pharmaceutical industry
CountryShare
United States23.0%
Italy5.8%
Brazil5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pharmaceutical industry audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Pharmaceutical industry fans by region: top regions in Brazil
#RegionReachAffinity×
01Goiás~100K1.09×
02Rio Grande do Norte~60K1.09×
03Mato Grosso do Sul~50K1.08×
04Paraíba~70K1.03×
05Sergipe~40K1.03×
06Espírito Santo~70K1.02×
07Federal District~60K1.02×
08Rondônia~30K1.02×
09Amazonas~60K1.01×
10Tocantins~20K1.01×
11Mato Grosso~70K1.00×
12Alagoas~50K1.00×
13Piauí~50K1.00×
14Acre~10K1.00×
15Roraima~10K1.00×
16Maranhão~90K0.99×
17Pernambuco~200K0.98×
18Pará~100K0.98×
19Ceará~100K0.97×
20Bahia~200K0.96×
21Santa Catarina~200K0.96×
22Rio Grande do Sul~200K0.95×
23Paraná~200K0.94×
24Minas Gerais~300K0.92×
25Rio de Janeiro~300K0.92×
26São Paulo~800K0.87×
27Amapá0.00×
Appendix

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How to read this data

Audience size is the estimated number of people in Brazil who actively search for Pharmaceutical industry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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