Sartorius Audience in Germany
Sartorius has an estimated audience of 335,193 people in Germany. 32.7% are female, 67.3% are male, average age 39.8. Top regions: Niedersachsen, Nordrhein-Westfalen, Bayern. Top brand affinities: Kieser Training, Jessica Rabbit, Unique Gifts, Progressive rock, Loincloth.
The average Sartorius fan in Germany is 39.8 years old, more male, and lives primarily in Niedersachsen. The audience is concentrated in Niedersachsen, Nordrhein-Westfalen, Bayern. Top brand affinities include Kieser Training, Jessica Rabbit, Unique Gifts, with strongest over-indexing on Kieser Training (10.05× the country average). Demographically, the Sartorius audience skews more male with an average age of 39.8, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Brand
Demographics of Sartorius fans
| Metric | Value |
|---|---|
| Female | 32.7% |
| Male | 67.3% |
| Average age | 39.8 |
| Estimated audience size | 335,193 |
Audience persona
The typical Sartorius fan in Germany is more male, around 39.8 years old, with strong Patriotism tendencies and a notable affinity for Kieser Training.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Niedersachsen | 75,848 | 2.33× |
| Nordrhein-Westfalen | 72,023 | 0.98× |
| Bayern | 56,503 | 1.05× |
| Baden-Württemberg | 52,251 | 1.14× |
| Hessen | 43,745 | 1.71× |
| Berlin | 14,391 | 0.96× |
| Rheinland-Pfalz | 13,862 | 0.83× |
| Sachsen | 11,447 | 0.7× |
| Thüringen | 10,287 | 1.2× |
| Schleswig-Holstein | 9,177 | 0.76× |
| Hamburg | 8,820 | 1.16× |
| Brandenburg | 5,511 | 0.53× |
| Sachsen-Anhalt | 4,951 | 0.57× |
| Mecklenburg-Vorpommern | 3,265 | 0.51× |
| Saarland | 3,010 | 0.73× |
| Bremen | 2,388 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kieser Training | 10.05× | Sports |
| Jessica Rabbit | 12.75× | Movies & TV |
| Unique Gifts | 1.67× | Shopping |
| Progressive rock | 1.7× | Music & Radio |
| Loincloth | 2.82× | Fashion & Accessoires |
| Christmas Gift | 1.59× | Kids & Family |
| Birthday Gifts | 1.55× | Kids & Family |
| Circular economy | 4.38× | Business & Career |
| Esra Erol | 4.5× | Movies & TV |
| Humans (TV series) | 3.64× | Movies & TV |
| Eden Lake | 3.43× | Movies & TV |
| L'Escala | 6.21× | Travel & Leisure |
| Icon (magazine) | 1.67× | Arts & Culture |
| Home Delivery | 1.81× | Food & Beverages |
| Hockenheim | 5.4× | Travel & Leisure |
| Huizen | 3.88× | Travel & Leisure |
| Carrie (novel) | 3.55× | Literature |
| South Asian cuisine | 4.39× | Food & Beverages |
| Insulin index | 8.8× | Health |
| Therme Erding | 2.77× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.56 |
| Need for Security | CONSERVATISM | 1.49 |
| Pet Ownership | JOY | 1.31 |
| Sports Activity | POWER | 1.24 |
| Career Orientation | POWER | 1.21 |
| DIY Mentality | THRILL | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.4% |
| Germany | 24.5% |
| France | 8.2% |
See Sartorius audiences in other countries
More Health audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Sartorius have in Germany?
Sartorius has an estimated audience of 335,193 people in Germany, concentrated in Niedersachsen and Nordrhein-Westfalen.
What is the gender split and age of Sartorius fans?
32.7% of Sartorius fans are female, 67.3% are male, with an average age of 39.8 years.
Which brands do Sartorius fans like most?
Sartorius fans show strongest brand affinity for Kieser Training (10.05×), Jessica Rabbit (12.75×), and Unique Gifts (1.67×) over the country average.
Where do Sartorius fans live in Germany?
Sartorius fans in Germany are most concentrated in Niedersachsen (reach 75,848), Nordrhein-Westfalen (reach 72,023), and Bayern (reach 56,503). These three regions account for the largest share of the active audience.
What other brands do Sartorius fans also like?
Beyond Sartorius itself, the audience over-indexes on Jessica Rabbit (12.75×), Unique Gifts (1.67×), Progressive rock (1.7×), and Loincloth (2.82×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sartorius. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.