Rascasse Audience Intelligence

Sartorius Target Market in Germany

Name: Sartorius — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Sartorius in Germany — modelled from more than twelve digital signal sources. Sartorius has an estimated audience of 362,790 people in Germany.

#1927among Brand in Germany #443in Health

The average Sartorius fan in Germany is 41.2 years old, more male, and lives primarily in Niedersachsen.

The audience is concentrated in Niedersachsen, Nordrhein-Westfalen, Bayern.

Top brand affinities include Pharmaceutical industry, Chemical engineering, Roche Diagnostics, with strongest over-indexing on Pharmaceutical industry (13.95× the country average).

Demographically, the Sartorius audience skews more male with an average age of 41.2, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Sartorius fan in Germany is more male, around 41.2 years old, with strong Patriotism tendencies and a notable affinity for Pharmaceutical industry.

Category: Health · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sartorius profile in Germany.

Audience size

363K

in Germany

Gender

44.3%♀

55.7% male

Age

41.2

average years

Country rank

#15127

Brand in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Customer demographics of Sartorius

44.3% are female, 55.7% are male, average age 41.2.

Fig. 02

Gender split

44.3%

Female

55.7%

Male

Demographic split for Sartorius audience in Germany
Metric	Value
Female	44.3%
Male	55.7%
Average age	41.2
Estimated audience size	362,790

Fig. 03

Age distribution

Age distribution of the Sartorius audience in Germany
Age bracket	Share	%
16-19		15%
20-29		18%
30-39		21%
40-49		24%
50+		22%

Fig. 04

Worldwide distribution

25.5%

of the worldwide Sartorius audience comes from Germany.

Worldwide audience distribution share by country for Sartorius
Country	Share
United States	28.1%
Germany	25.5%
France	8.6%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sartorius audience in Germany is strongest.

Fig. 05

Top regions by affinity

Sartorius customers by region in Germany
#	Region	Reach	×
01	Niedersachsen	~80K	2.36×
02	Hessen	~50K	1.68×
03	Thüringen	~10K	1.23×
04	Hamburg	~10K	1.16×
05	Baden-Württemberg	~60K	1.13×
06	Bayern	~60K	1.02×
07	Nordrhein-Westfalen	~80K	0.96×
08	Berlin	~10K	0.91×
09	Bremen	~3K	0.87×
10	Rheinland-Pfalz	~20K	0.83×
11	Saarland	~4K	0.79×
12	Schleswig-Holstein	~10K	0.76×
13	Sachsen	~10K	0.71×
14	Sachsen-Anhalt	~6K	0.63×
15	Brandenburg	~6K	0.57×
16	Mecklenburg-Vorpommern	~4K	0.57×

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sartorius audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sartorius audience
#	Interest	Category	×
01	Roche Diagnostics	Health	48.33×
02	Casting	Movies & TV	22.81×
03	Popping	Arts & Culture	14.27×
04	Pharmaceutical industry	Business & Career	13.95×
05	Chemical engineering	Business & Career	13.31×
06	Kemal Sunal	Movies & TV	12.28×
07	Military press	Sports	10.37×
08	Molecular biology	Health	9.75×
09	Bayer	Health	8.74×
10	Al Nassr FC	Sports	7.39×
11	Novo Nordisk	Health	5.43×
12	Biochemistry	Business & Career	4.00×
13	Veterinary medicine	Business & Career	3.73×
14	Computer security	Business & Career	3.40×
15	Solar energy	Home & Garden	1.95×
16	Netto Marken-Discount	Shopping	1.81×
17	Postbank	Business & Career	1.76×
18	Tagesschau	Movies & TV	1.55×
19	Commerzbank	Business & Career	1.55×
20	Müller (company)	Food & Beverages	1.54×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sartorius audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Sartorius audience · What stands out
Trait	Cluster	Score
Patriotism	CONSERVATISM	1.99×
Need for Security	CONSERVATISM	1.91×
Quality Awareness	PREMIUM	1.45×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Sartorius audience · Rather not
Trait	Cluster	Score
Price Sensitivity	PREMIUM	0.76×
Creativity	OPEN	0.78×
Design Affinity	PREMIUM	0.81×

0×1.00× baseline2×

Section 06

Frequently asked questions

Who is Sartorius's target market in Germany?

Sartorius's target market in Germany covers an estimated 362,790 people, concentrated in Niedersachsen and Nordrhein-Westfalen.

What is the gender split and age of Sartorius customers?

44.3% of the Sartorius audience are female, 55.7% are male, with an average age of 41.2 years.

Which brands do Sartorius fans like most?

Sartorius fans show strongest brand affinity for Pharmaceutical industry (13.95×), Chemical engineering (13.31×), and Roche Diagnostics (48.33×) over the country average.

Where do Sartorius fans live in Germany?

Sartorius fans in Germany are most concentrated in Niedersachsen (reach ~80K), Nordrhein-Westfalen (reach ~80K), and Bayern (reach ~60K). These three regions account for the largest share of the active audience.

What other brands do Sartorius fans also like?

Beyond Sartorius itself, the audience over-indexes on Chemical engineering (13.31×), Roche Diagnostics (48.33×), Veterinary medicine (3.73×), and Casting (22.81×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Sartorius audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Sartorius. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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