Sartorius Audience in United States

Sartorius logo

Sartorius has an estimated audience of 415,501 people in United States. 40.1% are female, 59.9% are male, average age 40.9. Top regions: California, Texas, Florida. Top brand affinities: Historic site, Vocal harmony, Governor of Michigan, Grinch, Janitor.

The average Sartorius fan in United States is 40.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Historic site, Vocal harmony, Governor of Michigan, with strongest over-indexing on Historic site (7.76× the country average). Demographically, the Sartorius audience skews more male with an average age of 40.9, and over-indexes on personality traits such as Sustainability, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Brand

Demographics of Sartorius fans

Demographic split for Sartorius audience in United States
MetricValue
Female40.1%
Male59.9%
Average age40.9
Estimated audience size415,501

Audience persona

The typical Sartorius fan in United States is more male, around 40.9 years old, with strong Sustainability tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Sartorius in United States
RegionReachAffinity
California53,6881.17×
Texas34,6620.97×
Florida24,7200.88×
New York22,8930.99×
Massachusetts18,4662.26×
Pennsylvania15,0191.07×
North Carolina14,1061.13×
Michigan13,6571.26×
Illinois12,8630.93×
Ohio12,0530.94×
Georgia10,9690.86×
New Jersey10,0760.95×
Virginia9,8300.97×
Washington8,9801.08×
Arizona8,6971.03×
Tennessee7,9780.96×
Indiana7,4650.98×
Maryland7,3401.03×
Colorado7,0221.07×
Missouri6,8831.03×
Wisconsin6,7691.08×
Minnesota5,4930.92×
Alabama4,9630.85×
South Carolina4,8100.77×
Kentucky4,7370.91×
Connecticut4,5831.1×
Oregon4,5750.96×
Louisiana4,2440.79×
Mississippi4,2341.24×
Iowa3,6211.06×
Utah3,5460.95×
Oklahoma3,5370.77×
Kansas3,0410.93×
Nevada3,0030.75×
Arkansas2,7660.81×
New Hampshire2,0781.27×
New Mexico2,0630.99×
Hawaii2,0241.13×
Idaho1,9110.92×
Rhode Island1,8861.43×
West Virginia1,8160.94×
Nebraska1,7980.86×
Maine1,3600.91×
Delaware1,1791.03×
North Dakota1,0991.29×
Montana1,0460.91×
Washington, District of Columbia9930.8×
South Dakota8810.92×
Vermont6680.92×
Alaska6420.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sartorius audience
BrandAffinityCategory
Historic site7.76×Arts & Culture
Vocal harmony7.08×Music & Radio
Governor of Michigan9.96×Politics & Society
Grinch4.51×Movies & TV
Janitor7.09×Home & Garden
Goop5.7×Internet & Social Media
Hipster9.95×Politics & Society
Hibachi7.52×Food & Beverages
Wok6.14×Food & Beverages
Cherish (group)9.85×Music & Radio
Nebraska Cornhuskers football3.18×Sports
El Paso County, Colorado11.22×Travel & Leisure
Progressive rock1.82×Music & Radio
Fairy godmother6.41×Literature
Urban Outfitters1.55×Shopping
TV Fanatic8.4×Movies & TV
Jesse Plemons2.72×Movies & TV
Google Home5.06×Technology & Electronics
Mathcore5.94×Music & Radio
Grace Slick6×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sartorius audience
TraitClusterScore
SustainabilityBALANCE1.54
Family OrientationCONSERVATISM1.51
Need for SecurityCONSERVATISM1.48
Quality AwarenessPREMIUM1.46
Career OrientationPOWER1.43
PatriotismCONSERVATISM1.29

Worldwide distribution

Worldwide audience distribution share by country for Sartorius
CountryShare
United States30.4%
Germany24.5%
France8.2%

See Sartorius audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Sartorius have in United States?

Sartorius has an estimated audience of 415,501 people in United States, concentrated in California and Texas.

What is the gender split and age of Sartorius fans?

40.1% of Sartorius fans are female, 59.9% are male, with an average age of 40.9 years.

Which brands do Sartorius fans like most?

Sartorius fans show strongest brand affinity for Historic site (7.76×), Vocal harmony (7.08×), and Governor of Michigan (9.96×) over the country average.

Where do Sartorius fans live in United States?

Sartorius fans in United States are most concentrated in California (reach 53,688), Texas (reach 34,662), and Florida (reach 24,720). These three regions account for the largest share of the active audience.

What other brands do Sartorius fans also like?

Beyond Sartorius itself, the audience over-indexes on Vocal harmony (7.08×), Governor of Michigan (9.96×), Grinch (4.51×), and Janitor (7.09×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sartorius. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.