Rascasse Audience Intelligence

Sartorius Target Market in United States

A data profile of the people who buy, follow and care about Sartorius in United States — modelled from more than twelve digital signal sources. Sartorius has an estimated audience of 400,794 people in United States.

#4304among Brand in United States#1062in Health

The average Sartorius fan in United States is 40.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Planet Fitness, Sustainable energy, Renewable energy, with strongest over-indexing on Planet Fitness (2.26× the country average).

Demographically, the Sartorius audience skews more male with an average age of 40.2, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sartorius fan in United States is more male, around 40.2 years old, with strong Patriotism tendencies and a notable affinity for Planet Fitness.

Category: Health · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sartorius profile in United States.

Audience size
401K
in United States
Gender
43.6%♀
56.4% male
Age
40.2
average years
Country rank
#41587
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Sartorius

43.6% are female, 56.4% are male, average age 40.2.

Fig. 02

Gender split

43.6%
Female
56.4%
Male
Demographic split for Sartorius audience in United States
MetricValue
Female43.6%
Male56.4%
Average age40.2
Estimated audience size400,794
Fig. 03

Age distribution

Ø 40.2
average years
Age distribution of the Sartorius audience in United States
Age bracketShare%
16-1921%
20-2917%
30-3916%
40-4919%
50+26%
Fig. 04

Worldwide distribution

28.1%

of the worldwide Sartorius audience comes from United States.

Worldwide audience distribution share by country for Sartorius
CountryShare
United States28.1%
Germany25.5%
France8.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sartorius audience in United States is strongest.

Fig. 05

Top regions by affinity

Sartorius customers by region in United States
#RegionReachAffinity×
01Massachusetts~20K2.10×
02New Hampshire~2K1.36×
03Rhode Island~2K1.35×
04North Dakota~1K1.29×
05Mississippi~4K1.21×
06Michigan~10K1.18×
07North Carolina~10K1.15×
08Hawaii~2K1.13×
09California~50K1.12×
10Delaware~1K1.10×
11Connecticut~4K1.08×
12Wisconsin~7K1.06×
13New Mexico~2K1.06×
14Pennsylvania~10K1.05×
15Iowa~4K1.04×
16Kansas~3K1.04×
17South Dakota<1K1.04×
18Colorado~7K1.03×
19Arizona~9K1.02×
20Washington~8K1.01×
21Indiana~8K1.00×
22Missouri~7K1.00×
23Montana~1K0.99×
24Virginia~10K0.98×
25Utah~4K0.98×
26Vermont<1K0.98×
27Texas~30K0.97×
28Maryland~7K0.97×
29Oregon~4K0.94×
30Idaho~2K0.94×
31West Virginia~2K0.94×
32Maine~1K0.93×
33Nebraska~2K0.92×
34New Jersey~9K0.91×
35Tennessee~7K0.91×
36Minnesota~5K0.91×
37New York~20K0.90×
38Ohio~10K0.90×
39Illinois~10K0.89×
40Kentucky~5K0.89×
41Alabama~5K0.87×
42Alaska<1K0.87×
43Georgia~10K0.86×
44Florida~20K0.84×
45Arkansas~3K0.83×
46South Carolina~5K0.82×
47Washington, District of Columbia<1K0.81×
48Louisiana~4K0.80×
49Oklahoma~4K0.80×
50Nevada~3K0.77×
Fig. 06

Affinity by region

Affinity by region — Sartorius, United States
0.77×1.00×2.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sartorius audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sartorius audience
#·InterestCategoryAffinity×
01Lotus EliseCars & Mobility19.27×
02Military pressSports8.10×
03Cath KidstonFashion & Accessoires6.99×
04Green DayMusic & Radio5.83×
05Sustainable energyHome & Garden3.85×
06Renewable energyBusiness & Career2.98×
07Clinical trialHealth2.65×
08NASDAQBusiness & Career2.55×
09Mechanical engineeringBusiness & Career2.46×
10Health insuranceBusiness & Career2.36×
11Diaper bagKids & Family2.29×
12InnovationBusiness & Career2.27×
13Planet FitnessSports2.26×
14MetaphysicsBusiness & Career1.94×
15PharmacyBusiness & Career1.92×
16DentistryBusiness & Career1.85×
17GeneticsKids & Family1.80×
18Financial servicesBusiness & Career1.71×
19Nonprofit organizationPolitics & Society1.62×
20RadioTechnology & Electronics1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sartorius audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sartorius audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.88×
Career OrientationPOWER1.86×
Need for SecurityCONSERVATISM1.74×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sartorius audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.83×
MindfulnessBALANCE0.84×
ExtroversionTHRILL0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Sartorius's target market in United States?

Sartorius's target market in United States covers an estimated 400,794 people, concentrated in California and Texas.

02

What is the gender split and age of Sartorius customers?

43.6% of the Sartorius audience are female, 56.4% are male, with an average age of 40.2 years.

03

Which brands do Sartorius fans like most?

Sartorius fans show strongest brand affinity for Planet Fitness (2.26×), Sustainable energy (3.85×), and Renewable energy (2.98×) over the country average.

04

Where do Sartorius fans live in United States?

Sartorius fans in United States are most concentrated in California (reach ~50K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Sartorius fans also like?

Beyond Sartorius itself, the audience over-indexes on Sustainable energy (3.85×), Renewable energy (2.98×), NASDAQ (2.55×), and Innovation (2.27×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Sartorius audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sartorius. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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