Microwave Audience in United States

Microwave has an estimated audience of 6,948,849 people in United States. 60.5% are female, 39.5% are male, average age 43.3. Top regions: California, Texas, Florida.

The average Microwave fan in United States is 43.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Demographically, the Microwave audience skews more female with an average age of 43.3, and over-indexes on personality traits such as DIY Mentality, Quality Awareness.

Category: Home & Garden · Type: Topic

Demographics of Microwave fans

Demographic split for Microwave audience in United States
MetricValue
Female60.5%
Male39.5%
Average age43.3
Estimated audience size6,948,849

Top regions in United States

Top regions ranked by reach for Microwave in United States
RegionReachAffinity
California929,5751.22×
Texas717,4901.2×
Florida491,8521.05×
New York454,4461.17×
Illinois272,0341.18×
Ohio269,3221.26×
Pennsylvania268,2231.15×
Georgia267,2531.25×
Michigan248,6451.37×
North Carolina228,3761.09×
New Jersey184,8811.05×
Virginia177,6491.05×
Tennessee164,2311.18×
Indiana155,7031.23×
Massachusetts139,5251.02×
Washington133,6940.96×
Louisiana129,2071.44×
Alabama128,6711.33×
Maryland123,7001.04×
Missouri120,6351.08×
South Carolina119,8991.15×
Arizona115,5930.81×
Wisconsin110,3501.06×
Kentucky104,9251.2×
Oklahoma88,3781.15×
Colorado87,2140.8×
Minnesota83,3150.84×
Oregon78,5090.99×
Mississippi75,4281.32×
Connecticut72,4091.04×
Arkansas65,5741.15×
Kansas57,1641.04×
Nevada55,1490.82×
Iowa54,2680.95×
Utah46,7940.75×
West Virginia35,4191.09×
New Mexico31,6380.91×
Nebraska29,4990.85×
Idaho26,3770.76×
Hawaii22,6780.76×
New Hampshire22,1230.81×
Maine21,3500.86×
Rhode Island19,3630.88×
Delaware16,5260.86×
Washington, District of Columbia16,4580.79×
Montana14,6270.76×
South Dakota11,8540.74×
North Dakota10,3960.73×
Alaska8,7030.59×
Vermont8,7030.71×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Microwave audience
TraitClusterScore
DIY MentalityTHRILL1.55
Quality AwarenessPREMIUM1.49
Design AffinityPREMIUM1.45
Need for SecurityCONSERVATISM1.36
Family OrientationCONSERVATISM1.35
IndulgenceJOY1.32

Worldwide distribution

Worldwide audience distribution share by country for Microwave
CountryShare
United States22.3%
Japan5.7%
United Kingdom4.7%

See Microwave audiences in other countries

More Home & Garden audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Microwave. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.