Microwave Audience in United States
Microwave has an estimated audience of 6,948,849 people in United States. 60.5% are female, 39.5% are male, average age 43.3. Top regions: California, Texas, Florida.
The average Microwave fan in United States is 43.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida.
Category: Home & Garden · Type: Topic
Demographics of Microwave fans
| Metric | Value |
|---|---|
| Female | 60.5% |
| Male | 39.5% |
| Average age | 43.3 |
| Estimated audience size | 6,948,849 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 929,574 | 1.22× |
| Texas | 717,489 | 1.2× |
| Florida | 491,851 | 1.05× |
| New York | 454,445 | 1.17× |
| Illinois | 272,034 | 1.18× |
| Ohio | 269,322 | 1.26× |
| Pennsylvania | 268,223 | 1.15× |
| Georgia | 267,253 | 1.25× |
| Michigan | 248,644 | 1.37× |
| North Carolina | 228,376 | 1.09× |
| New Jersey | 184,880 | 1.05× |
| Virginia | 177,649 | 1.05× |
| Tennessee | 164,230 | 1.18× |
| Indiana | 155,703 | 1.23× |
| Massachusetts | 139,525 | 1.02× |
| Washington | 133,693 | 0.96× |
| Louisiana | 129,206 | 1.44× |
| Alabama | 128,671 | 1.33× |
| Maryland | 123,700 | 1.04× |
| Missouri | 120,634 | 1.08× |
| South Carolina | 119,899 | 1.15× |
| Arizona | 115,592 | 0.81× |
| Wisconsin | 110,350 | 1.06× |
| Kentucky | 104,924 | 1.2× |
| Oklahoma | 88,377 | 1.15× |
| Colorado | 87,213 | 0.8× |
| Minnesota | 83,314 | 0.84× |
| Oregon | 78,509 | 0.99× |
| Mississippi | 75,427 | 1.32× |
| Connecticut | 72,408 | 1.04× |
| Arkansas | 65,574 | 1.15× |
| Kansas | 57,163 | 1.04× |
| Nevada | 55,149 | 0.82× |
| Iowa | 54,268 | 0.95× |
| Utah | 46,794 | 0.75× |
| West Virginia | 35,419 | 1.09× |
| New Mexico | 31,637 | 0.91× |
| Nebraska | 29,499 | 0.85× |
| Idaho | 26,377 | 0.76× |
| Hawaii | 22,677 | 0.76× |
| New Hampshire | 22,123 | 0.81× |
| Maine | 21,349 | 0.86× |
| Rhode Island | 19,362 | 0.88× |
| Delaware | 16,525 | 0.86× |
| Washington, District of Columbia | 16,458 | 0.79× |
| Montana | 14,627 | 0.76× |
| South Dakota | 11,854 | 0.74× |
| North Dakota | 10,395 | 0.73× |
| Alaska | 8,703 | 0.59× |
| Vermont | 8,702 | 0.71× |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.3% |
| Japan | 5.7% |
| United Kingdom | 4.7% |
See Microwave audiences in other countries
More Home & Garden audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Microwave. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.