Positive psychology Audience in Germany

Demographics of Positive psychology fans

Audience persona

The typical Positive psychology fan in Germany is more female, around 36.2 years old, with strong Mindfulness tendencies and a notable affinity for Collectable.

Top regions in Germany

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See Positive psychology audiences in other countries

• Positive psychology — United States
• Positive psychology — United Kingdom
• Positive psychology — France
• Positive psychology — Italy
• Positive psychology — Spain
• Positive psychology — Brazil
• Positive psychology — Japan
• Positive psychology — South Korea
• Positive psychology — India

More Health audiences in Germany

• Food and drink (39,623,635)
• Entertainment (39,502,829)
• Business and industry (39,157,865)
• Shopping and fashion (38,134,645)
• Arts and music (37,163,288)

Frequently asked questions

How many fans does Positive psychology have in Germany?

Positive psychology has an estimated audience of 797,414 people in Germany, concentrated in Bayern and Baden-Württemberg.

What is the gender split and age of Positive psychology fans?

69.1% of Positive psychology fans are female, 30.9% are male, with an average age of 36.2 years.

Which brands do Positive psychology fans like most?

Positive psychology fans show strongest brand affinity for Collectable (1.69×), Christmas Gift (1.76×), and Product design (1.62×) over the country average.

Where do Positive psychology fans live in Germany?

Positive psychology fans in Germany are most concentrated in Bayern (reach 172,467), Baden-Württemberg (reach 125,427), and Nordrhein-Westfalen (reach 110,196). These three regions account for the largest share of the active audience.

What other brands do Positive psychology fans also like?

Beyond Positive psychology itself, the audience over-indexes on Christmas Gift (1.76×), Product design (1.62×), Mothercare (1.74×), and Humulus lupulus (13.37×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Positive psychology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.