Rascasse Audience Intelligence

Positive psychology Audience in Germany

A data profile of the people who buy, follow and care about Positive psychology in Germany — modelled from more than twelve digital signal sources. Positive psychology has an estimated audience of 797,414 people in Germany.

#3608among Topic in Germany#224in Health

The average Positive psychology fan in Germany is 36.2 years old, more female, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Emotional intelligence, Philanthropy, Tagesschau, with strongest over-indexing on Emotional intelligence (10.44× the country average).

Demographically, the Positive psychology audience skews more female with an average age of 36.2, and over-indexes on personality traits such as Mindfulness, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Positive psychology fan in Germany is more female, around 36.2 years old, with strong Mindfulness tendencies and a notable affinity for Emotional intelligence.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Positive psychology profile in Germany.

Audience size
797K
in Germany
Gender
69.1%♀
30.9% male
Age
36.2
average years
Country rank
#7926
Topic in Germany
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Positive psychology fans

69.1% are female, 30.9% are male, average age 36.2.

Fig. 02

Gender split

69.1%
Female
30.9%
Male
Demographic split for Positive psychology audience in Germany
MetricValue
Female69.1%
Male30.9%
Average age36.2
Estimated audience size797,414
Fig. 03

Age distribution

Ø 36.2
average years
Age distribution of the Positive psychology audience in Germany
Age bracketShare%
16-1927%
20-2919%
30-3920%
40-4921%
50+12%
Fig. 04

Worldwide distribution

1.6%

of the worldwide Positive psychology audience comes from Germany.

Worldwide audience distribution share by country for Positive psychology
CountryShare
United States18.6%
Italy8.9%
Brazil8.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Positive psychology audience in Germany is strongest.

Fig. 05

Top regions by affinity

Positive psychology fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~30K1.46×
02Berlin~50K1.41×
03Bayern~200K1.29×
04Hessen~70K1.14×
05Baden-Württemberg~100K1.12×
06Bremen~7K1.07×
07Schleswig-Holstein~30K1.06×
08Niedersachsen~80K1.04×
09Rheinland-Pfalz~40K1.02×
10Saarland~9K0.94×
11Thüringen~20K0.87×
12Brandenburg~20K0.84×
13Mecklenburg-Vorpommern~10K0.84×
14Sachsen~30K0.83×
15Sachsen-Anhalt~20K0.83×
16Nordrhein-Westfalen~100K0.77×
Fig. 06

Affinity by region

Affinity by region — Positive psychology, Germany
0.77×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Positive psychology audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Positive psychology audience
#·InterestCategoryAffinity×
01Emotional intelligenceHealth10.44×
02PhilanthropyArts & Culture7.88×
03Whirlpool CorporationHome & Garden5.51×
04Slim-fit pantsFashion & Accessoires5.37×
05Non-alcoholic beverageFood & Beverages5.14×
06Feminine hygieneHealth4.67×
07Gated communityHome & Garden4.20×
08Robert RedfordMovies & TV3.85×
09Self-awarenessHealth3.17×
10Crime fictionLiterature3.15×
11Ski resortTravel & Leisure2.87×
12CarcareCars & Mobility2.78×
13HugendubelShopping2.48×
14Property finderHome & Garden2.48×
15FocusNews2.22×
16TagesschauMovies & TV2.15×
17KitchenHome & Garden1.80×
18BatmanMovies & TV1.75×
19Android (operating system)Technology & Electronics1.73×
20Netto Marken-DiscountShopping1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Positive psychology audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Positive psychology audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE3.03×
Community OrientationOPEN2.45×
Pet OwnershipJOY1.79×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Positive psychology audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.94×
Career OrientationPOWER0.97×
DIY MentalityTHRILL1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Positive psychology have in Germany?

Positive psychology has an estimated audience of 797,414 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Positive psychology fans?

69.1% of Positive psychology fans are female, 30.9% are male, with an average age of 36.2 years.

03

Which brands do Positive psychology fans like most?

Positive psychology fans show strongest brand affinity for Emotional intelligence (10.44×), Philanthropy (7.88×), and Tagesschau (2.15×) over the country average.

04

Where do Positive psychology fans live in Germany?

Positive psychology fans in Germany are most concentrated in Bayern (reach ~200K), Nordrhein-Westfalen (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Positive psychology fans also like?

Beyond Positive psychology itself, the audience over-indexes on Philanthropy (7.88×), Tagesschau (2.15×), Self-awareness (3.17×), and Robert Redford (3.85×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in Germany

See Positive psychology audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Positive psychology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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