A data profile of the people who buy, follow and care about Positive psychology in Brazil — modelled from more than twelve digital signal sources. Positive psychology has an estimated audience of 4,314,294 people in Brazil.
Positive psychology has an estimated audience of 4,314,294 people in Brazil. 75.4% are female, 24.6% are male, average age 38.7. Top brand affinities: Lana Del Rey, Medicine, Rock music, Moodle, ViajaNet.
Top brand affinities include Lana Del Rey, Medicine, Rock music, with strongest over-indexing on Lana Del Rey (5.89× the country average).
Demographically, the Positive psychology audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Mindfulness, Community Orientation.
The typical Positive psychology fan in Brazil is more female, around 38.7 years old, with strong Mindfulness tendencies and a notable affinity for Lana Del Rey.
The key figures that characterise the Positive psychology profile in Brazil.
75.4% are female, 24.6% are male, average age 38.7.
| Metric | Value |
|---|---|
| Female | 75.4% |
| Male | 24.6% |
| Average age | 38.7 |
| Estimated audience size | 4,314,294 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 20% | |
| 50+ | 18% |
of the worldwide Positive psychology audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 18.6% |
| Italy | 8.9% |
| Brazil | 8.7% |
The strongest cross-interests of the Positive psychology audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lana Del Rey | Music & Radio | 5.89× | ||
| 02 | ViajaNet | Travel & Leisure | 5.89× | ||
| 03 | Moodle | Technology & Electronics | 3.93× | ||
| 04 | Hering | Pets & Animals | 3.33× | ||
| 05 | Spanish language | Politics & Society | 2.33× | ||
| 06 | Wattpad | Internet & Social Media | 2.29× | ||
| 07 | Centauro | Cars & Mobility | 1.92× | ||
| 08 | Shampoo | Beauty & Wellness | 1.78× | ||
| 09 | JusBrasil | Internet & Social Media | 1.77× | ||
| 10 | Flower | Home & Garden | 1.71× | ||
| 11 | Skirt | Fashion & Accessoires | 1.70× | ||
| 12 | Medicine | Business & Career | 1.68× | ||
| 13 | mulheres | Movies & TV | 1.64× | ||
| 14 | College | Business & Career | 1.63× | ||
| 15 | Riachuelo | Shopping | 1.63× | ||
| 16 | PCI Concursos | Shopping | 1.55× | ||
| 17 | Pop music | Music & Radio | 1.54× | ||
| 18 | Rock music | Music & Radio | 1.53× | ||
| 19 | Dinner | Food & Beverages | 1.53× | ||
| 20 | Real property | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 2.02× | |
| Community Orientation | OPEN | 1.88× | |
| Individualism | JOY | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.49× | |
| Tradition | CONSERVATISM | 0.88× | |
| Urban Lifestyle | OPEN | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Positive psychology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.