A data profile of the people who buy, follow and care about Positive psychology in Italy — modelled from more than twelve digital signal sources. Positive psychology has an estimated audience of 4,406,312 people in Italy.
Positive psychology has an estimated audience of 4,406,312 people in Italy. 66.8% are female, 33.2% are male, average age 41.7. Top brand affinities: Emotional intelligence, Self-awareness, Confectionery, Singer-songwriter, Primark.
Top brand affinities include Emotional intelligence, Self-awareness, Confectionery, with strongest over-indexing on Emotional intelligence (5.42× the country average).
Demographically, the Positive psychology audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Mindfulness, Quality Awareness.
The typical Positive psychology fan in Italy is more female, around 41.7 years old, with strong Mindfulness tendencies and a notable affinity for Emotional intelligence.
The key figures that characterise the Positive psychology profile in Italy.
66.8% are female, 33.2% are male, average age 41.7.
| Metric | Value |
|---|---|
| Female | 66.8% |
| Male | 33.2% |
| Average age | 41.7 |
| Estimated audience size | 4,406,312 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 14% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 25% |
of the worldwide Positive psychology audience comes from Italy.
| Country | Share |
|---|---|
| United States | 18.6% |
| Italy | 8.9% |
| Brazil | 8.7% |
The strongest cross-interests of the Positive psychology audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Emotional intelligence | Health | 5.42× | ||
| 02 | Book discussion club | Literature | 4.66× | ||
| 03 | Traditional medicine | Health | 3.13× | ||
| 04 | Self-awareness | Health | 2.51× | ||
| 05 | Self-esteem | Health | 2.33× | ||
| 06 | Adriatic Sea | Travel & Leisure | 2.30× | ||
| 07 | Alternative medicine | Business & Career | 2.18× | ||
| 08 | Political science | Business & Career | 1.97× | ||
| 09 | Primark | Shopping | 1.95× | ||
| 10 | Confectionery | Food & Beverages | 1.93× | ||
| 11 | Self-love | Health | 1.89× | ||
| 12 | Genetics | Kids & Family | 1.86× | ||
| 13 | Singer-songwriter | Music & Radio | 1.80× | ||
| 14 | Fast casual restaurants | Food & Beverages | 1.80× | ||
| 15 | Travel website | Travel & Leisure | 1.78× | ||
| 16 | Manicure | Beauty & Wellness | 1.67× | ||
| 17 | Nonprofit organization | Politics & Society | 1.60× | ||
| 18 | Tradition | Politics & Society | 1.60× | ||
| 19 | Activism | Politics & Society | 1.59× | ||
| 20 | Financial services | Business & Career | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.98× | |
| Quality Awareness | PREMIUM | 1.76× | |
| Individualism | JOY | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.69× | |
| Patriotism | CONSERVATISM | 0.80× | |
| Price Sensitivity | PREMIUM | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Positive psychology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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