Rascasse Audience Intelligence

Positive psychology Audience in United States

A data profile of the people who buy, follow and care about Positive psychology in United States — modelled from more than twelve digital signal sources. Positive psychology has an estimated audience of 9,210,454 people in United States.

#2456among Topic in United States#165in Health

The average Positive psychology fan in United States is 40.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Chuck Norris, Quality of life, Stitch!, with strongest over-indexing on Chuck Norris (3.74× the country average).

Demographically, the Positive psychology audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Mindfulness, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Positive psychology fan in United States is more female, around 40.4 years old, with strong Mindfulness tendencies and a notable affinity for Chuck Norris.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Positive psychology profile in United States.

Audience size
9.2M
in United States
Gender
72.6%♀
27.4% male
Age
40.4
average years
Country rank
#3896
Topic in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Positive psychology fans

72.6% are female, 27.4% are male, average age 40.4.

Fig. 02

Gender split

72.6%
Female
27.4%
Male
Demographic split for Positive psychology audience in United States
MetricValue
Female72.6%
Male27.4%
Average age40.4
Estimated audience size9,210,454
Fig. 03

Age distribution

Ø 40.4
average years
Age distribution of the Positive psychology audience in United States
Age bracketShare%
16-1922%
20-2915%
30-3916%
40-4920%
50+26%
Fig. 04

Worldwide distribution

18.6%

of the worldwide Positive psychology audience comes from United States.

Worldwide audience distribution share by country for Positive psychology
CountryShare
United States18.6%
Italy8.9%
Brazil8.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Positive psychology audience in United States is strongest.

Fig. 05

Top regions by affinity

Positive psychology fans by region: top regions in United States
#RegionReachAffinity×
01Utah~100K1.50×
02Massachusetts~200K1.28×
03Vermont~20K1.23×
04Pennsylvania~400K1.20×
05California~1M1.19×
06Colorado~200K1.17×
07Oregon~100K1.15×
08Maryland~200K1.13×
09Connecticut~100K1.12×
10Rhode Island~30K1.12×
11North Carolina~300K1.11×
12Wisconsin~200K1.11×
13Washington, District of Columbia~30K1.11×
14Idaho~50K1.10×
15Minnesota~100K1.07×
16New York~500K1.06×
17Virginia~200K1.06×
18Arizona~200K1.06×
19North Dakota~20K1.06×
20Illinois~300K1.05×
21Iowa~80K1.05×
22New Mexico~50K1.02×
23Maine~30K1.02×
24Washington~200K1.01×
25Kansas~70K1.00×
26New Hampshire~40K1.00×
27Hawaii~40K0.99×
28Montana~30K0.99×
29New Jersey~200K0.98×
30Nebraska~50K0.98×
31Alaska~20K0.97×
32Georgia~300K0.95×
33South Dakota~20K0.95×
34Missouri~100K0.94×
35Michigan~200K0.92×
36Oklahoma~90K0.92×
37West Virginia~40K0.92×
38Louisiana~100K0.91×
39Delaware~20K0.90×
40Indiana~200K0.89×
41Florida~500K0.87×
42Ohio~200K0.87×
43Arkansas~70K0.87×
44Mississippi~70K0.87×
45Nevada~80K0.86×
46Kentucky~100K0.84×
47Tennessee~200K0.81×
48South Carolina~100K0.80×
49Texas~600K0.79×
50Alabama~100K0.78×
Fig. 06

Affinity by region

Affinity by region — Positive psychology, United States
0.78×1.00×1.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Positive psychology audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Positive psychology audience
#·InterestCategoryAffinity×
01Michelle RodriguezMovies & TV5.74×
02Stitch!Movies & TV5.22×
03Berlin WallTravel & Leisure4.75×
04Chuck NorrisMovies & TV3.74×
05Web serverTechnology & Electronics3.24×
06Obsessed (2009 film)Movies & TV3.01×
07City BankBusiness & Career2.99×
08Non-alcoholic beverageFood & Beverages2.67×
09PhilanthropyArts & Culture2.44×
10Microwave ovenHome & Garden2.37×
11Self-awarenessHealth2.22×
12High schoolBusiness & Career2.00×
13Britney SpearsMusic & Radio1.96×
14GeneticsKids & Family1.93×
15Real propertyHome & Garden1.78×
16Subscription business modelShopping1.74×
17NostalgiaHome & Garden1.68×
18Quality of lifeHealth1.67×
19TraditionPolitics & Society1.62×
20RadioTechnology & Electronics1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Positive psychology audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Positive psychology audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.63×
Community OrientationOPEN1.59×
SpiritualityBALANCE1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Positive psychology audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.86×
Early Adopter MentalityPOWER0.93×
Sports ActivityPOWER0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Positive psychology have in United States?

Positive psychology has an estimated audience of 9,210,454 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Positive psychology fans?

72.6% of Positive psychology fans are female, 27.4% are male, with an average age of 40.4 years.

03

Which brands do Positive psychology fans like most?

Positive psychology fans show strongest brand affinity for Chuck Norris (3.74×), Quality of life (1.67×), and Stitch! (5.22×) over the country average.

04

Where do Positive psychology fans live in United States?

Positive psychology fans in United States are most concentrated in California (reach ~1M), Texas (reach ~600K), and New York (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Positive psychology fans also like?

Beyond Positive psychology itself, the audience over-indexes on Quality of life (1.67×), Stitch! (5.22×), Philanthropy (2.44×), and Obsessed (2009 film) (3.01×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Positive psychology audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Positive psychology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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