Positive psychology Audience in United States

Positive psychology logo

Positive psychology has an estimated audience of 9,210,454 people in United States. 72.6% are female, 27.4% are male, average age 40.4. Top regions: California, Texas, New York. Top brand affinities: Lulu 黃路梓茵, Elsword, Whataburger, Bank account, Nationality.

The average Positive psychology fan in United States is 40.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Lulu 黃路梓茵, Elsword, Whataburger, with strongest over-indexing on Lulu 黃路梓茵 (5.74× the country average). Demographically, the Positive psychology audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Mindfulness, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Positive psychology fans

Demographic split for Positive psychology audience in United States
MetricValue
Female72.6%
Male27.4%
Average age40.4
Estimated audience size9,210,454

Audience persona

The typical Positive psychology fan in United States is more female, around 40.4 years old, with strong Mindfulness tendencies and a notable affinity for Lulu 黃路梓茵.

Top regions in United States

Top regions ranked by reach for Positive psychology in United States
RegionReachAffinity
California1,339,7071.32×
Texas640,9120.81×
New York600,1901.17×
Florida578,5700.93×
Pennsylvania390,7461.26×
Illinois298,7410.97×
Georgia283,1401×
North Carolina281,2881.01×
Ohio258,0110.91×
Massachusetts251,9641.39×
Virginia242,7861.08×
New Jersey232,2200.99×
Arizona222,9481.19×
Michigan219,6640.91×
Washington196,8861.07×
Maryland186,3511.18×
Colorado186,3131.28×
Wisconsin154,1101.11×
Tennessee148,2520.8×
Minnesota145,6471.1×
Indiana143,4120.85×
Missouri141,7840.95×
Oregon128,9831.22×
Utah126,3081.53×
Louisiana110,5810.93×
Connecticut110,0701.19×
South Carolina97,3600.7×
Oklahoma89,3350.87×
Alabama86,7230.67×
Kentucky84,5700.73×
Iowa82,9431.09×
Nevada73,7340.83×
Kansas64,9660.9×
Idaho57,4851.24×
Arkansas54,8090.72×
Mississippi51,9030.68×
New Mexico44,7730.97×
New Hampshire37,3031.03×
Nebraska36,5280.79×
Hawaii36,3720.92×
Washington, District of Columbia35,3531.28×
Rhode Island34,7341.18×
Maine33,4281.01×
West Virginia29,9130.7×
Vermont25,3061.57×
Montana22,5050.88×
Delaware17,8570.7×
Alaska17,7490.9×
South Dakota16,6600.78×
North Dakota16,2220.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Positive psychology audience
BrandAffinityCategory
Lulu 黃路梓茵5.74×Movies & TV
Elsword22.3×Games
Whataburger1.74×Food & Beverages
Bank account2.21×Business & Career
Nationality1.81×Politics & Society
Throne of Glass5.74×Literature
Pillow1.63×Home & Garden
Israel1.58×Travel & Leisure
Goop3.47×Internet & Social Media
Historic site2.76×Arts & Culture
Hibachi4.67×Food & Beverages
Nebraska Cornhuskers football2.09×Sports
Vocal harmony2.45×Music & Radio
Nebraska Cornhuskers4.55×Sports
JDSU1.6×Business & Career
Home staging2.71×Home & Garden
Fairy godmother3.71×Literature
Governor of Michigan3.6×Politics & Society
Steampunk2.18×Fashion & Accessoires
Wok2.86×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Positive psychology audience
TraitClusterScore
MindfulnessBALANCE1.69
SpiritualityBALANCE1.52
Community OrientationOPEN1.4
IndividualismJOY1.33
LGBTQ+ IdentityOPEN1.3
Family OrientationCONSERVATISM1.27

Worldwide distribution

Worldwide audience distribution share by country for Positive psychology
CountryShare
United States18.6%
Italy8.9%
Brazil8.7%

See Positive psychology audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Positive psychology have in United States?

Positive psychology has an estimated audience of 9,210,454 people in United States, concentrated in California and Texas.

What is the gender split and age of Positive psychology fans?

72.6% of Positive psychology fans are female, 27.4% are male, with an average age of 40.4 years.

Which brands do Positive psychology fans like most?

Positive psychology fans show strongest brand affinity for Lulu 黃路梓茵 (5.74×), Elsword (22.3×), and Whataburger (1.74×) over the country average.

Where do Positive psychology fans live in United States?

Positive psychology fans in United States are most concentrated in California (reach 1,339,707), Texas (reach 640,912), and New York (reach 600,190). These three regions account for the largest share of the active audience.

What other brands do Positive psychology fans also like?

Beyond Positive psychology itself, the audience over-indexes on Elsword (22.3×), Whataburger (1.74×), Bank account (2.21×), and Nationality (1.81×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Positive psychology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.