Personality psychology Audience in Germany
Personality psychology has an estimated audience of 266,747 people in Germany. 71.1% are female, 28.9% are male, average age 37.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Business English, Christmas Gift, Enzkreis, Atkins diet, Samanyolu Haber.
The average Personality psychology fan in Germany is 37.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Business English, Christmas Gift, Enzkreis, with strongest over-indexing on Business English (3.13× the country average). Demographically, the Personality psychology audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Mindfulness, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Personality psychology fans
| Metric | Value |
|---|---|
| Female | 71.1% |
| Male | 28.9% |
| Average age | 37.2 |
| Estimated audience size | 266,747 |
Audience persona
The typical Personality psychology fan in Germany is more female, around 37.2 years old, with strong Mindfulness tendencies and a notable affinity for Business English.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 20,860 | 0.36× |
| Bayern | 14,419 | 0.34× |
| Baden-Württemberg | 9,936 | 0.27× |
| Thüringen | 9,823 | 1.45× |
| Hessen | 9,403 | 0.46× |
| Sachsen-Anhalt | 9,107 | 1.32× |
| Rheinland-Pfalz | 8,713 | 0.65× |
| Brandenburg | 8,441 | 1.02× |
| Niedersachsen | 8,363 | 0.32× |
| Mecklenburg-Vorpommern | 8,009 | 1.57× |
| Bremen | 7,654 | 3.36× |
| Sachsen | 7,581 | 0.58× |
| Schleswig-Holstein | 7,462 | 0.78× |
| Saarland | 7,150 | 2.18× |
| Berlin | 5,850 | 0.49× |
| Hamburg | 5,144 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Business English | 3.13× | Business & Career |
| Christmas Gift | 1.7× | Kids & Family |
| Enzkreis | 8.8× | Travel & Leisure |
| Atkins diet | 4.15× | Health |
| Samanyolu Haber | 2.64× | Movies & TV |
| Home Delivery | 1.6× | Food & Beverages |
| Low-carbon emission | 3.3× | Politics & Society |
| Cachorro | 1.79× | Pets & Animals |
| Faun (band) | 2.28× | Music & Radio |
| Japanese New Year | 4.85× | Travel & Leisure |
| Picnic | 1.78× | Kids & Family |
| Staycation | 1.8× | Home & Garden |
| Irish Ferries | 4.7× | Cars & Mobility |
| Mie goreng | 2.73× | Food & Beverages |
| Necktie | 2.41× | Fashion & Accessoires |
| Solo climbing | 1.78× | Sports |
| Preacher (comics) | 3.05× | Literature |
| Jersey (fabric) | 2.28× | Fashion & Accessoires |
| Volvo V60 | 2.03× | Cars & Mobility |
| Boogie-woogie (dance) | 3.09× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2.86 |
| Indulgence | JOY | 1.98 |
| Quality Awareness | PREMIUM | 1.89 |
| Pet Ownership | JOY | 1.67 |
| Design Affinity | PREMIUM | 1.65 |
| Early Adopter Mentality | POWER | 1.62 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 8.2% |
| Brazil | 4.3% |
| Italy | 3.1% |
See Personality psychology audiences in other countries
- Personality psychology — United States
- Personality psychology — United Kingdom
- Personality psychology — France
- Personality psychology — Italy
- Personality psychology — Spain
- Personality psychology — Brazil
- Personality psychology — Japan
- Personality psychology — South Korea
- Personality psychology — India
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Personality psychology have in Germany?
Personality psychology has an estimated audience of 266,747 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Personality psychology fans?
71.1% of Personality psychology fans are female, 28.9% are male, with an average age of 37.2 years.
Which brands do Personality psychology fans like most?
Personality psychology fans show strongest brand affinity for Business English (3.13×), Christmas Gift (1.7×), and Enzkreis (8.8×) over the country average.
Where do Personality psychology fans live in Germany?
Personality psychology fans in Germany are most concentrated in Nordrhein-Westfalen (reach 20,860), Bayern (reach 14,419), and Baden-Württemberg (reach 9,936). These three regions account for the largest share of the active audience.
What other brands do Personality psychology fans also like?
Beyond Personality psychology itself, the audience over-indexes on Christmas Gift (1.7×), Enzkreis (8.8×), Atkins diet (4.15×), and Samanyolu Haber (2.64×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Personality psychology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.