Rascasse Audience Intelligence

Personality psychology Audience in Germany

A data profile of the people who buy, follow and care about Personality psychology in Germany — modelled from more than twelve digital signal sources. Personality psychology has an estimated audience of 266,747 people in Germany.

#6542among Topic in Germany#533in Health

The average Personality psychology fan in Germany is 37.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Love & Sex, Emotional intelligence, Self-awareness, with strongest over-indexing on Love & Sex (20.37× the country average).

Demographically, the Personality psychology audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Mindfulness, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Personality psychology fan in Germany is more female, around 37.2 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Personality psychology profile in Germany.

Audience size
267K
in Germany
Gender
71.1%♀
28.9% male
Age
37.2
average years
Country rank
#18846
Topic in Germany
Fig. 01

Search interest · 12-month trend

-38%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Personality psychology fans

71.1% are female, 28.9% are male, average age 37.2.

Fig. 02

Gender split

71.1%
Female
28.9%
Male
Demographic split for Personality psychology audience in Germany
MetricValue
Female71.1%
Male28.9%
Average age37.2
Estimated audience size266,747
Fig. 03

Age distribution

Ø 37.2
average years
Age distribution of the Personality psychology audience in Germany
Age bracketShare%
16-1925%
20-2917%
30-3921%
40-4923%
50+14%
Fig. 04

Worldwide distribution

1.7%

of the worldwide Personality psychology audience comes from Germany.

Worldwide audience distribution share by country for Personality psychology
CountryShare
United States8.2%
Brazil4.3%
Italy3.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Personality psychology audience in Germany is strongest.

Fig. 05

Top regions by affinity

Personality psychology fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~3K1.41×
02Saarland~4K1.20×
03Mecklenburg-Vorpommern~6K1.10×
04Thüringen~7K1.08×
05Sachsen-Anhalt~7K1.06×
06Brandenburg~8K1.00×
07Hamburg~6K0.97×
08Schleswig-Holstein~9K0.96×
09Rheinland-Pfalz~10K0.94×
10Sachsen~10K0.92×
11Berlin~10K0.90×
12Niedersachsen~20K0.88×
13Hessen~20K0.86×
14Baden-Württemberg~30K0.85×
15Bayern~30K0.81×
16Nordrhein-Westfalen~40K0.76×
Fig. 06

Affinity by region

Affinity by region — Personality psychology, Germany
0.76×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Personality psychology audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Personality psychology audience
#·InterestCategoryAffinity×
01Psychologie HeuteHealth21.33×
02Love & SexKids & Family20.37×
03Emotional intelligenceHealth16.55×
04Passive incomeBusiness & Career13.27×
05Paul SchockemöhleSports11.69×
06UdemyBusiness & Career10.76×
07TarotHealth10.29×
08N26Business & Career9.31×
09Child developmentBusiness & Career7.90×
10Self-healingHealth7.89×
11Self-awarenessHealth6.95×
12MoodleTechnology & Electronics6.34×
13ManicureBeauty & Wellness5.69×
14Distance educationBusiness & Career5.20×
15GitHubInternet & Social Media5.16×
16Business classTravel & Leisure5.07×
17Nail salonBeauty & Wellness5.01×
18Self-esteemHealth4.68×
19Ultimate Fighting ChampionshipSports4.38×
20TagesschauMovies & TV2.45×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Personality psychology audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Personality psychology audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE4.33×
Quality AwarenessPREMIUM2.45×
IndulgenceJOY2.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Personality psychology audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.93×
Convenience OrientationPREMIUM1.04×
Luxury OrientationPREMIUM1.13×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Personality psychology have in Germany?

Personality psychology has an estimated audience of 266,747 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Personality psychology fans?

71.1% of Personality psychology fans are female, 28.9% are male, with an average age of 37.2 years.

03

Which brands do Personality psychology fans like most?

Personality psychology fans show strongest brand affinity for Love & Sex (20.37×), Emotional intelligence (16.55×), and Self-awareness (6.95×) over the country average.

04

Where do Personality psychology fans live in Germany?

Personality psychology fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~40K), Bayern (reach ~30K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Personality psychology fans also like?

Beyond Personality psychology itself, the audience over-indexes on Emotional intelligence (16.55×), Self-awareness (6.95×), Child development (7.9×), and Passive income (13.27×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in Germany

See Personality psychology audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Personality psychology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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