Rascasse Audience Intelligence

Personality psychology Audience in United States

A data profile of the people who buy, follow and care about Personality psychology in United States — modelled from more than twelve digital signal sources. Personality psychology has an estimated audience of 1,283,727 people in United States.

#7839among Topic in United States#631in Health

The average Personality psychology fan in United States is 36.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Self-awareness, Self-healing, Reddit, with strongest over-indexing on Self-awareness (7.03× the country average).

Demographically, the Personality psychology audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Mindfulness, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Personality psychology fan in United States is more female, around 36.1 years old, with strong Mindfulness tendencies and a notable affinity for Self-awareness.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Personality psychology profile in United States.

Audience size
1.3M
in United States
Gender
73.0%♀
27.0% male
Age
36.1
average years
Country rank
#19888
Topic in United States
Fig. 01

Search interest · 12-month trend

-24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Personality psychology fans

73.0% are female, 27.0% are male, average age 36.1.

Fig. 02

Gender split

73.0%
Female
27.0%
Male
Demographic split for Personality psychology audience in United States
MetricValue
Female73.0%
Male27.0%
Average age36.1
Estimated audience size1,283,727
Fig. 03

Age distribution

Ø 36.1
average years
Age distribution of the Personality psychology audience in United States
Age bracketShare%
16-1932%
20-2916%
30-3917%
40-4919%
50+16%
Fig. 04

Worldwide distribution

8.2%

of the worldwide Personality psychology audience comes from United States.

Worldwide audience distribution share by country for Personality psychology
CountryShare
United States8.2%
Brazil4.3%
Italy3.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Personality psychology audience in United States is strongest.

Fig. 05

Top regions by affinity

Personality psychology fans by region: top regions in United States
#RegionReachAffinity×
01North Dakota~3K1.29×
02Louisiana~20K1.22×
03Michigan~40K1.20×
04North Carolina~40K1.15×
05West Virginia~7K1.13×
06Kansas~10K1.09×
07Alaska~3K1.08×
08California~200K1.07×
09Arkansas~10K1.06×
10Georgia~40K1.05×
11Texas~100K1.04×
12Massachusetts~30K1.04×
13Hawaii~6K1.04×
14New Jersey~30K1.03×
15Vermont~2K1.03×
16Pennsylvania~40K1.02×
17Utah~10K1.02×
18Iowa~10K1.02×
19Alabama~20K1.01×
20Mississippi~10K1.01×
21Oklahoma~10K1.00×
22New Mexico~6K1.00×
23Connecticut~10K0.99×
24New Hampshire~5K0.99×
25Rhode Island~4K0.99×
26Montana~4K0.99×
27South Dakota~3K0.99×
28Arizona~30K0.97×
29Maryland~20K0.97×
30South Carolina~20K0.97×
31Kentucky~20K0.97×
32Maine~4K0.97×
33New York~70K0.95×
34Idaho~6K0.95×
35Wisconsin~20K0.94×
36Delaware~3K0.94×
37Florida~80K0.93×
38Ohio~40K0.93×
39Tennessee~20K0.93×
40Colorado~20K0.93×
41Washington, District of Columbia~4K0.93×
42Illinois~40K0.92×
43Virginia~30K0.91×
44Missouri~20K0.91×
45Oregon~10K0.91×
46Nebraska~6K0.91×
47Indiana~20K0.90×
48Nevada~10K0.86×
49Washington~20K0.85×
50Minnesota~20K0.84×
Fig. 06

Affinity by region

Affinity by region — Personality psychology, United States
0.84×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Personality psychology audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Personality psychology audience
#·InterestCategoryAffinity×
01Self-healingHealth7.53×
02Self-awarenessHealth7.03×
03FreelancerBusiness & Career4.51×
04ZooKids & Family3.74×
05Distance educationBusiness & Career3.24×
06PhilanthropyArts & Culture3.15×
07Self-employmentBusiness & Career3.09×
08Denver NuggetsSports2.83×
09Motivational speakingBusiness & Career2.80×
10RedditInternet & Social Media2.45×
11TraditionPolitics & Society2.00×
12Google DriveTechnology & Electronics1.98×
13Nonprofit organizationPolitics & Society1.94×
14IKEAHome & Garden1.91×
15Burger KingFood & Beverages1.78×
16Quality of lifeHealth1.73×
17PinterestInternet & Social Media1.71×
18American AirlinesTravel & Leisure1.64×
19McDonald'sFood & Beverages1.62×
20Health careBusiness & Career1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Personality psychology audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Personality psychology audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE2.32×
Family OrientationCONSERVATISM1.85×
Community OrientationOPEN1.79×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Personality psychology audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.74×
Early Adopter MentalityPOWER0.85×
ExtroversionTHRILL0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Personality psychology have in United States?

Personality psychology has an estimated audience of 1,283,727 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Personality psychology fans?

73.0% of Personality psychology fans are female, 27.0% are male, with an average age of 36.1 years.

03

Which brands do Personality psychology fans like most?

Personality psychology fans show strongest brand affinity for Self-awareness (7.03×), Self-healing (7.53×), and Reddit (2.45×) over the country average.

04

Where do Personality psychology fans live in United States?

Personality psychology fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Personality psychology fans also like?

Beyond Personality psychology itself, the audience over-indexes on Self-healing (7.53×), Reddit (2.45×), Zoo (3.74×), and Philanthropy (3.15×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Personality psychology audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Personality psychology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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