Personality psychology Audience in United States

Personality psychology has an estimated audience of 1,283,727 people in United States. 73.0% are female, 27.0% are male, average age 36.1. Top regions: California, Texas, Florida. Top brand affinities: Kia Sportage, Self-awareness, Honda HR-V, Pre-school playgroup, Jeep Grand Cherokee.

The average Personality psychology fan in United States is 36.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kia Sportage, Self-awareness, Honda HR-V, with strongest over-indexing on Kia Sportage (34.09× the country average). Demographically, the Personality psychology audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Mindfulness, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Personality psychology fans

Demographic split for Personality psychology audience in United States
MetricValue
Female73.0%
Male27.0%
Average age36.1
Estimated audience size1,283,727

Audience persona

The typical Personality psychology fan in United States is more female, around 36.1 years old, with strong Mindfulness tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for Personality psychology in United States
RegionReachAffinity
California167,5221.19×
Texas109,3800.99×
Florida89,9681.04×
New York77,2941.08×
North Carolina47,1611.22×
Georgia46,9971.19×
Michigan43,9171.31×
Illinois41,6300.97×
Pennsylvania40,0080.93×
Ohio37,0920.94×
New Jersey35,1531.08×
Virginia28,2130.9×
Arizona27,6271.05×
Tennessee25,9701.01×
Massachusetts25,7521.02×
Louisiana23,4841.42×
Washington23,2630.9×
Alabama20,3161.13×
South Carolina20,1901.05×
Maryland20,1080.91×
Indiana18,4860.79×
Missouri17,4440.84×
Wisconsin17,1690.89×
Colorado16,2760.8×
Kentucky15,9410.99×
Oklahoma14,3081×
Minnesota13,9810.76×
Oregon13,1690.89×
Arkansas12,6981.2×
Connecticut12,3990.96×
Utah11,4791×
Kansas11,3731.12×
Mississippi10,8761.03×
Nevada8,8250.71×
Iowa8,7730.83×
West Virginia6,9261.16×
Hawaii6,3361.15×
New Mexico6,1770.96×
Idaho5,4480.85×
Nebraska4,7600.74×
New Hampshire4,4390.88×
Maine4,2830.93×
Rhode Island4,0821×
North Dakota3,4311.3×
Montana3,3470.94×
Alaska3,3281.21×
Washington, District of Columbia3,2990.86×
South Dakota2,6430.89×
Wyoming2,4901.31×
Vermont2,4091.07×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Personality psychology audience
BrandAffinityCategory
Kia Sportage34.09×Cars & Mobility
Self-awareness6.89×Health
Honda HR-V22.73×Cars & Mobility
Pre-school playgroup25.4×Kids & Family
Jeep Grand Cherokee6.06×Cars & Mobility
Self-healing6.29×Health
Google Drive2.18×Technology & Electronics
Dollar General1.96×Shopping
Singer-songwriter1.99×Music & Radio
Reddit1.93×Internet & Social Media
Pinterest1.56×Internet & Social Media
Natural foods3.63×Food & Beverages
Online learning community7.53×Business & Career
Real property2.31×Home & Garden
Freelancer3.79×Business & Career
Bored Panda4.35×Internet & Social Media
Livemusic2.24×Music & Radio
Texas Roadhouse1.65×Food & Beverages
J. C. Penney2.05×Shopping
Dollar Tree1.6×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Personality psychology audience
TraitClusterScore
MindfulnessBALANCE2.33
Family OrientationCONSERVATISM1.5
Design AffinityPREMIUM1.21
CreativityOPEN1.14
Community OrientationOPEN1.13
Convenience OrientationPREMIUM1.13

Worldwide distribution

Worldwide audience distribution share by country for Personality psychology
CountryShare
United States8.2%
Brazil4.3%
Italy3.1%

See Personality psychology audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Personality psychology have in United States?

Personality psychology has an estimated audience of 1,283,727 people in United States, concentrated in California and Texas.

What is the gender split and age of Personality psychology fans?

73.0% of Personality psychology fans are female, 27.0% are male, with an average age of 36.1 years.

Which brands do Personality psychology fans like most?

Personality psychology fans show strongest brand affinity for Kia Sportage (34.09×), Self-awareness (6.89×), and Honda HR-V (22.73×) over the country average.

Where do Personality psychology fans live in United States?

Personality psychology fans in United States are most concentrated in California (reach 167,522), Texas (reach 109,380), and Florida (reach 89,968). These three regions account for the largest share of the active audience.

What other brands do Personality psychology fans also like?

Beyond Personality psychology itself, the audience over-indexes on Self-awareness (6.89×), Honda HR-V (22.73×), Pre-school playgroup (25.4×), and Jeep Grand Cherokee (6.06×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Personality psychology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.