A data profile of the people who buy, follow and care about Wiener Philharmoniker in Germany — modelled from more than twelve digital signal sources. Wiener Philharmoniker has an estimated audience of 248,433 people in Germany.
The average Wiener Philharmoniker fan in Germany is 48.6 years old, balanced, and lives primarily in Bayern.
The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.
Top brand affinities include London Symphony Orchestra, Daniel Barenboim, Der Tagesspiegel, with strongest over-indexing on London Symphony Orchestra (96.19× the country average).
Demographically, the Wiener Philharmoniker audience skews balanced with an average age of 48.6, and over-indexes on personality traits such as Tradition, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Wiener Philharmoniker fan in Germany is balanced, around 48.6 years old, with strong Tradition tendencies and a notable affinity for London Symphony Orchestra.
The key figures that characterise the Wiener Philharmoniker profile in Germany.
47.5% are female, 52.5% are male, average age 48.6.
| Metric | Value |
|---|---|
| Female | 47.5% |
| Male | 52.5% |
| Average age | 48.6 |
| Estimated audience size | 248,433 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 3% | |
| 20-29 | 10% | |
| 30-39 | 16% | |
| 40-49 | 28% | |
| 50+ | 42% |
of the worldwide Wiener Philharmoniker audience comes from Germany.
| Country | Share |
|---|---|
| Austria | 41.4% |
| Germany | 31.6% |
| Italy | 4.0% |
Where the Wiener Philharmoniker audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bayern | ~60K | 1.48× | |
| 02 | Berlin | ~10K | 1.24× | |
| 03 | Baden-Württemberg | ~40K | 1.20× | |
| 04 | Sachsen | ~20K | 1.20× | |
| 05 | Hamburg | ~7K | 1.19× | |
| 06 | Saarland | ~4K | 1.15× | |
| 07 | Hessen | ~20K | 1.00× | |
| 08 | Rheinland-Pfalz | ~10K | 0.97× | |
| 09 | Niedersachsen | ~20K | 0.94× | |
| 10 | Nordrhein-Westfalen | ~50K | 0.89× | |
| 11 | Brandenburg | ~7K | 0.87× | |
| 12 | Thüringen | ~6K | 0.86× | |
| 13 | Mecklenburg-Vorpommern | ~4K | 0.85× | |
| 14 | Schleswig-Holstein | ~8K | 0.82× | |
| 15 | Bremen | ~2K | 0.82× | |
| 16 | Sachsen-Anhalt | ~5K | 0.80× |
The strongest cross-interests of the Wiener Philharmoniker audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Canadian Open (tennis) | Sports | 112.36× | ||
| 02 | London Symphony Orchestra | Travel & Leisure | 96.19× | ||
| 03 | Daniel Barenboim | Music & Radio | 48.85× | ||
| 04 | Leonard Bernstein | Music & Radio | 32.79× | ||
| 05 | Vienna Philharmonic | Travel & Leisure | 32.40× | ||
| 06 | Franz Liszt | Music & Radio | 32.14× | ||
| 07 | Joseph Haydn | Music & Radio | 26.46× | ||
| 08 | Luciano Pavarotti | Music & Radio | 26.00× | ||
| 09 | Richard Wagner | Music & Radio | 23.92× | ||
| 10 | Anna Netrebko | Music & Radio | 22.67× | ||
| 11 | MØ | Music & Radio | 20.00× | ||
| 12 | Nicole Scherzinger | Music & Radio | 16.49× | ||
| 13 | Andrea Bocelli | Music & Radio | 12.30× | ||
| 14 | Jonas Kaufmann | Music & Radio | 11.65× | ||
| 15 | Home insurance | Business & Career | 8.80× | ||
| 16 | N26 | Business & Career | 8.47× | ||
| 17 | Der Tagesspiegel | News | 6.53× | ||
| 18 | Thomann | Shopping | 5.67× | ||
| 19 | Udo Lindenberg | Music & Radio | 4.57× | ||
| 20 | Roland Kaiser | Music & Radio | 3.75× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 2.21× | |
| Patriotism | CONSERVATISM | 1.85× | |
| Community Orientation | OPEN | 1.81× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.77× | |
| Price Sensitivity | PREMIUM | 0.78× | |
| Luxury Orientation | PREMIUM | 0.91× |
Wiener Philharmoniker has an estimated audience of 248,433 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
47.5% of Wiener Philharmoniker fans are female, 52.5% are male, with an average age of 48.6 years.
Wiener Philharmoniker fans show strongest brand affinity for London Symphony Orchestra (96.19×), Daniel Barenboim (48.85×), and Der Tagesspiegel (6.53×) over the country average.
Wiener Philharmoniker fans in Germany are most concentrated in Bayern (reach ~60K), Nordrhein-Westfalen (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.
Beyond Wiener Philharmoniker itself, the audience over-indexes on Daniel Barenboim (48.85×), Der Tagesspiegel (6.53×), Canadian Open (tennis) (112.36×), and Richard Wagner (23.92×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Wiener Philharmoniker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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