Rascasse Audience Intelligence

Oklahoma Joe's Target Market in United States

A data profile of the people who buy, follow and care about Oklahoma Joe's in United States — modelled from more than twelve digital signal sources. Oklahoma Joe's has an estimated audience of 597,579 people in United States.

#111among Restaurants in United States#3408among Brand in United States#1781in Food & Beverages

The average Oklahoma Joe's fan in United States is 44.8 years old, more male, and lives primarily in Oklahoma.

The audience is concentrated in Oklahoma, Kansas, Missouri.

Top brand affinities include Weber Grills, Renewable energy, Solar energy, with strongest over-indexing on Weber Grills (49.45× the country average).

Demographically, the Oklahoma Joe's audience skews more male with an average age of 44.8, and over-indexes on personality traits such as Convenience Orientation, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Oklahoma Joe's fan in United States is more male, around 44.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Weber Grills.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Oklahoma Joe's profile in United States.

Audience size
598K
in United States
Gender
9.3%♀
90.7% male
Age
44.8
average years
Country rank
#32894
Brand in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Oklahoma Joe's

9.3% are female, 90.7% are male, average age 44.8.

Fig. 02

Gender split

9.3%
Female
90.7%
Male
Demographic split for Oklahoma Joe's audience in United States
MetricValue
Female9.3%
Male90.7%
Average age44.8
Estimated audience size597,579
Fig. 03

Age distribution

Ø 44.8
average years
Age distribution of the Oklahoma Joe's audience in United States
Age bracketShare%
16-193%
20-2915%
30-3925%
40-4934%
50+23%
Fig. 04

Worldwide distribution

99.8%

of the worldwide Oklahoma Joe's audience comes from United States.

Worldwide audience distribution share by country for Oklahoma Joe's
CountryShare
United States99.8%
Italy0.1%
Germany0.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Oklahoma Joe's audience in United States is strongest.

Fig. 05

Top regions by affinity

Oklahoma Joe's customers by region in United States
#RegionReachAffinity×
01Oklahoma~100K14.96×
02Nebraska~30K9.05×
03Kansas~40K8.42×
04Missouri~30K3.43×
05Iowa~5K0.95×
06Arkansas~5K0.94×
07Vermont<1K0.86×
08Alaska~1K0.85×
09South Dakota~1K0.84×
10North Dakota~1K0.83×
11Rhode Island~2K0.82×
12Delaware~1K0.82×
13Montana~1K0.80×
14Hawaii~2K0.78×
15New Hampshire~2K0.77×
16West Virginia~2K0.75×
17Maine~2K0.75×
18Washington, District of Columbia~1K0.75×
19Idaho~2K0.72×
20New Mexico~2K0.70×
21Mississippi~3K0.69×
22Connecticut~4K0.62×
23Utah~3K0.59×
24Alabama~5K0.58×
25Louisiana~4K0.58×
26Kentucky~4K0.58×
27Nevada~3K0.58×
28Colorado~5K0.56×
29Wisconsin~5K0.55×
30Oregon~4K0.55×
31Minnesota~5K0.54×
32South Carolina~5K0.53×
33Texas~30K0.52×
34Tennessee~6K0.52×
35Indiana~6K0.52×
36Arizona~6K0.48×
37Massachusetts~6K0.48×
38Maryland~5K0.48×
39Michigan~7K0.44×
40New Jersey~7K0.44×
41Washington~5K0.44×
42Illinois~8K0.42×
43Georgia~8K0.42×
44North Carolina~7K0.42×
45Virginia~6K0.42×
46Ohio~7K0.40×
47Pennsylvania~7K0.38×
48Florida~10K0.33×
49New York~10K0.29×
50California~20K0.28×
Fig. 06

Affinity by region

Affinity by region — Oklahoma Joe's, United States
0.28×1.00×14.96×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Oklahoma Joe's audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Oklahoma Joe's audience
#·InterestCategoryAffinity×
01Weber GrillsHome & Garden49.45×
02Goodyear Tire and Rubber CompanyCars & Mobility17.43×
03StihlHome & Garden11.00×
04ExxonMobilCars & Mobility10.46×
05BuickCars & Mobility6.97×
06Convenience foodFood & Beverages6.45×
07Renewable energyBusiness & Career6.42×
08MotorboatCars & Mobility5.72×
09Weather forecastingHome & Garden5.60×
10Home automationTechnology & Electronics5.51×
11Solar energyHome & Garden5.40×
12Sustainable energyHome & Garden5.21×
13FedExBusiness & Career5.05×
14Lawn mowerHome & Garden4.94×
15Microwave ovenHome & Garden4.79×
16Discount TireShopping3.85×
17Hardware storeHome & Garden3.77×
18Mortgage loansBusiness & Career3.49×
19Pizza HutFood & Beverages2.65×
20BarbecueFood & Beverages2.22×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Oklahoma Joe's audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Oklahoma Joe's audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM5.16×
Career OrientationPOWER2.71×
SustainabilityBALANCE1.82×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Oklahoma Joe's audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.32×
Design AffinityPREMIUM0.41×
Risk AppetiteTHRILL0.46×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Oklahoma Joe's's target market in United States?

Oklahoma Joe's's target market in United States covers an estimated 597,579 people, concentrated in Oklahoma and Kansas.

02

What is the gender split and age of Oklahoma Joe's customers?

9.3% of the Oklahoma Joe's audience are female, 90.7% are male, with an average age of 44.8 years.

03

Which brands do Oklahoma Joe's fans like most?

Oklahoma Joe's fans show strongest brand affinity for Weber Grills (49.45×), Renewable energy (6.42×), and Solar energy (5.4×) over the country average.

04

Where do Oklahoma Joe's fans live in United States?

Oklahoma Joe's fans in United States are most concentrated in Oklahoma (reach ~100K), Kansas (reach ~40K), and Missouri (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Oklahoma Joe's fans also like?

Beyond Oklahoma Joe's itself, the audience over-indexes on Renewable energy (6.42×), Solar energy (5.4×), FedEx (5.05×), and Goodyear Tire and Rubber Company (17.43×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Oklahoma Joe's. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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