Oklahoma Joe's Audience in United States

Oklahoma Joe's logo

Oklahoma Joe's has an estimated audience of 588,364 people in United States. 9.3% are female, 90.7% are male, average age 44.8. Top regions: Oklahoma, Kansas, Missouri. Top brand affinities: weber grills, Lawn mower, Lowe's, Hardware store, Discount Tire.

The average Oklahoma Joe's fan in United States is 44.8 years old, more male, and lives primarily in Oklahoma. The audience is concentrated in Oklahoma, Kansas, Missouri. Top brand affinities include weber grills, Lawn mower, Lowe's, with strongest over-indexing on weber grills (16.64× the country average). Demographically, the Oklahoma Joe's audience skews more male with an average age of 44.8, and over-indexes on personality traits such as Convenience Orientation, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

Demographics of Oklahoma Joe's fans

Demographic split for Oklahoma Joe's audience in United States
MetricValue
Female9.3%
Male90.7%
Average age44.8
Estimated audience size588,364

Audience persona

The typical Oklahoma Joe's fan in United States is more male, around 44.8 years old, with strong Convenience Orientation tendencies and a notable affinity for weber grills.

Top regions in United States

Top regions ranked by reach for Oklahoma Joe's in United States
RegionReachAffinity
Oklahoma95,33914.59×
Kansas38,1728.23×
Missouri33,0093.48×
Nebraska31,19710.57×
Texas24,0750.48×
California12,9800.2×
Florida8,5000.21×
Illinois6,8490.35×
North Carolina5,3960.3×
Georgia5,2920.29×
New York4,7720.15×
Iowa4,6680.96×
Ohio4,5950.25×
Michigan4,2960.28×
Colorado4,2740.46×
Pennsylvania4,1540.21×
Arkansas4,1460.86×
Tennessee4,0590.34×
Indiana3,9260.37×
Arizona3,6960.31×
Virginia3,6420.25×
Minnesota3,3400.4×
Wisconsin3,2640.37×
Alabama3,0900.38×
Washington2,8170.24×
South Carolina2,5240.29×
Kentucky2,4180.33×
Louisiana2,4140.32×
Maryland1,7940.18×
New Jersey1,7350.12×
Oregon1,4940.22×
Mississippi1,4710.3×
Massachusetts1,4520.13×
Utah1,2470.24×
Nevada1,1950.21×
New Mexico9560.32×
Connecticut8840.15×
Idaho8410.28×
South Dakota7620.56×
West Virginia6540.24×
Maine5200.25×
Montana4870.3×
North Dakota4490.37×
New Hampshire4040.17×
Alaska3730.3×
Hawaii3710.15×
Washington, District of Columbia3120.18×
Wyoming3020.35×
Rhode Island2790.15×
Delaware2500.15×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Oklahoma Joe's audience
BrandAffinityCategory
weber grills16.64×Home & Garden
Lawn mower5.37×Home & Garden
Lowe's2.33×Shopping
Hardware store3.54×Home & Garden
Discount Tire3.76×Shopping
Grilling2.41×Food & Beverages
Motorboat5.34×Cars & Mobility
Camping1.8×Travel & Leisure
Stihl8.2×Home & Garden
Microwave oven2.95×Home & Garden
Malt whisky6.83×Food & Beverages
Butcher4.97×Food & Beverages
Golf1.6×Sports
Steakhouse2.93×Food & Beverages
Angling3.94×Sports
Rail transport2.75×Travel & Leisure
SUVs1.67×Cars & Mobility
Shimano6.77×Cars & Mobility
Barbecue1.53×Food & Beverages
PGA Tour2.18×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Oklahoma Joe's audience
TraitClusterScore
Convenience OrientationPREMIUM2.5
Career OrientationPOWER2.38
DIY MentalityTHRILL1.94
TraditionCONSERVATISM1.58
Luxury OrientationPREMIUM1.52
IndividualismJOY1.51

Worldwide distribution

Worldwide audience distribution share by country for Oklahoma Joe's
CountryShare
United States99.8%
Italy0.1%
Germany0.1%

See Oklahoma Joe's audiences in other countries

More Restaurants audiences in United States

Frequently asked questions

How many fans does Oklahoma Joe's have in United States?

Oklahoma Joe's has an estimated audience of 588,364 people in United States, concentrated in Oklahoma and Kansas.

What is the gender split and age of Oklahoma Joe's fans?

9.3% of Oklahoma Joe's fans are female, 90.7% are male, with an average age of 44.8 years.

Which brands do Oklahoma Joe's fans like most?

Oklahoma Joe's fans show strongest brand affinity for weber grills (16.64×), Lawn mower (5.37×), and Lowe's (2.33×) over the country average.

Where do Oklahoma Joe's fans live in United States?

Oklahoma Joe's fans in United States are most concentrated in Oklahoma (reach 95,339), Kansas (reach 38,172), and Missouri (reach 33,009). These three regions account for the largest share of the active audience.

What other brands do Oklahoma Joe's fans also like?

Beyond Oklahoma Joe's itself, the audience over-indexes on Lawn mower (5.37×), Lowe's (2.33×), Hardware store (3.54×), and Discount Tire (3.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Oklahoma Joe's. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.