Oklahoma Joe's Audience in United States

Oklahoma Joe's logo

Oklahoma Joe's has an estimated audience of 588,364 people in United States. 9.3% are female, 90.7% are male, average age 44.8. Top regions: Oklahoma, Kansas, Missouri. Top brand affinities: Minnesota, Alaska, Nebraska, Pillow, N1 road (South Africa).

The average Oklahoma Joe's fan in United States is 44.8 years old, more male, and lives primarily in Oklahoma. The audience is concentrated in Oklahoma, Kansas, Missouri. Top brand affinities include Minnesota, Alaska, Nebraska, with strongest over-indexing on Minnesota (2.25× the country average). Demographically, the Oklahoma Joe's audience skews more male with an average age of 44.8, and over-indexes on personality traits such as Convenience Orientation, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

Demographics of Oklahoma Joe's fans

Demographic split for Oklahoma Joe's audience in United States
MetricValue
Female9.3%
Male90.7%
Average age44.8
Estimated audience size588,364

Audience persona

The typical Oklahoma Joe's fan in United States is more male, around 44.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Minnesota.

Top regions in United States

Top regions ranked by reach for Oklahoma Joe's in United States
RegionReachAffinity
Oklahoma95,33914.59×
Kansas38,1728.23×
Missouri33,0093.48×
Nebraska31,19710.57×
Texas24,0750.48×
California12,9800.2×
Florida8,5000.21×
Illinois6,8490.35×
North Carolina5,3960.3×
Georgia5,2920.29×
New York4,7720.15×
Iowa4,6680.96×
Ohio4,5950.25×
Michigan4,2960.28×
Colorado4,2740.46×
Pennsylvania4,1540.21×
Arkansas4,1460.86×
Tennessee4,0590.34×
Indiana3,9260.37×
Arizona3,6960.31×
Virginia3,6420.25×
Minnesota3,3400.4×
Wisconsin3,2640.37×
Alabama3,0900.38×
Washington2,8170.24×
South Carolina2,5240.29×
Kentucky2,4180.33×
Louisiana2,4140.32×
Maryland1,7940.18×
New Jersey1,7350.12×
Oregon1,4940.22×
Mississippi1,4710.3×
Massachusetts1,4520.13×
Utah1,2470.24×
Nevada1,1950.21×
New Mexico9560.32×
Connecticut8840.15×
Idaho8410.28×
South Dakota7620.56×
West Virginia6540.24×
Maine5200.25×
Montana4870.3×
North Dakota4490.37×
New Hampshire4040.17×
Alaska3730.3×
Hawaii3710.15×
Washington, District of Columbia3120.18×
Wyoming3020.35×
Rhode Island2790.15×
Delaware2500.15×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Oklahoma Joe's audience
BrandAffinityCategory
Minnesota2.25×Travel & Leisure
Alaska1.68×Travel & Leisure
Nebraska2.55×Travel & Leisure
Pillow1.76×Home & Garden
N1 road (South Africa)2.78×Travel & Leisure
WESH2.92×Movies & TV
MK1.88×Music & Radio
JTV (Indonesia)2.37×
Jack White1.74×Movies & TV
County council1.95×Politics & Society
Better Off Dead (film)3.67×Movies & TV
Acoustic music1.5×Music & Radio
Graham Greene1.98×Literature
WSVN2.14×Movies & TV
Gaelic football2.11×Sports
Google Wallet2.03×Technology & Electronics
Mike Conley, Jr.2.41×Sports
Irrigation sprinkler2.75×Home & Garden
Edward Norton1.58×Movies & TV
Enfamil1.86×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Oklahoma Joe's audience
TraitClusterScore
Convenience OrientationPREMIUM2.5
Career OrientationPOWER2.38
DIY MentalityTHRILL1.94
TraditionCONSERVATISM1.58
Luxury OrientationPREMIUM1.52
IndividualismJOY1.51

Worldwide distribution

Worldwide audience distribution share by country for Oklahoma Joe's
CountryShare
United States99.8%
Italy0.1%
Germany0.1%

See Oklahoma Joe's audiences in other countries

More Restaurants audiences in United States

Frequently asked questions

How many fans does Oklahoma Joe's have in United States?

Oklahoma Joe's has an estimated audience of 588,364 people in United States, concentrated in Oklahoma and Kansas.

What is the gender split and age of Oklahoma Joe's fans?

9.3% of Oklahoma Joe's fans are female, 90.7% are male, with an average age of 44.8 years.

Which brands do Oklahoma Joe's fans like most?

Oklahoma Joe's fans show strongest brand affinity for Minnesota (2.25×), Alaska (1.68×), and Nebraska (2.55×) over the country average.

Where do Oklahoma Joe's fans live in United States?

Oklahoma Joe's fans in United States are most concentrated in Oklahoma (reach 95,339), Kansas (reach 38,172), and Missouri (reach 33,009). These three regions account for the largest share of the active audience.

What other brands do Oklahoma Joe's fans also like?

Beyond Oklahoma Joe's itself, the audience over-indexes on Alaska (1.68×), Nebraska (2.55×), Pillow (1.76×), and N1 road (South Africa) (2.78×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Oklahoma Joe's. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.