Rascasse Audience Intelligence

Recreational boat fishing Audience in United States

A data profile of the people who buy, follow and care about Recreational boat fishing in United States — modelled from more than twelve digital signal sources. Recreational boat fishing has an estimated audience of 552,290 people in United States.

#10991among Topic in United States

The average Recreational boat fishing fan in United States is 45.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, New York.

Top brand affinities include Weber Grills, Motorboat, Draught beer, with strongest over-indexing on Weber Grills (64.41× the country average).

Demographically, the Recreational boat fishing audience skews more male with an average age of 45.0, and over-indexes on personality traits such as Patriotism, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.

The typical Recreational boat fishing fan in United States is more male, around 45.0 years old, with strong Patriotism tendencies and a notable affinity for Weber Grills.

Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Recreational boat fishing profile in United States.

Audience size
552K
in United States
Gender
14.0%♀
86.0% male
Age
45.0
average years
Country rank
#34549
Topic in United States
Fig. 01

Search interest · 12-month trend

-25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Recreational boat fishing fans

14.0% are female, 86.0% are male, average age 45.0.

Fig. 02

Gender split

14.0%
Female
86.0%
Male
Demographic split for Recreational boat fishing audience in United States
MetricValue
Female14.0%
Male86.0%
Average age45.0
Estimated audience size552,290
Fig. 03

Age distribution

Ø 45.0
average years
Age distribution of the Recreational boat fishing audience in United States
Age bracketShare%
16-199%
20-2914%
30-3919%
40-4924%
50+34%
Fig. 04

Worldwide distribution

44.7%

of the worldwide Recreational boat fishing audience comes from United States.

Worldwide audience distribution share by country for Recreational boat fishing
CountryShare
United States44.7%
Philippines9.6%
Australia9.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Recreational boat fishing audience in United States is strongest.

Fig. 05

Top regions by affinity

Recreational boat fishing fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~9K1.21×
02New Jersey~10K1.00×
03Illinois~20K0.98×
04Florida~40K0.94×
05New York~30K0.94×
06California~60K0.92×
Fig. 06

Affinity by region

Affinity by region — Recreational boat fishing, United States
0.92×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Recreational boat fishing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Recreational boat fishing audience
#·InterestCategoryAffinity×
01Weber GrillsHome & Garden64.41×
02Draught beerFood & Beverages26.52×
03MotorboatCars & Mobility21.09×
04Barbecue sauceFood & Beverages21.05×
05CalzedoniaFashion & Accessoires20.00×
06Boat showTravel & Leisure19.58×
07ShimanoCars & Mobility13.40×
08Red Bull RacingSports11.75×
09Max VerstappenSports8.19×
10AnglingSports6.65×
11Toyota TacomaCars & Mobility6.19×
12CarcareCars & Mobility5.68×
13Discount TireShopping2.96×
14Solar energyHome & Garden2.89×
15Hardware storeHome & Garden2.67×
16FishingSports2.38×
17SUVsCars & Mobility2.13×
18AutoZoneCars & Mobility1.99×
19BarbecueFood & Beverages1.81×
20Home improvementHome & Garden1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Recreational boat fishing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Recreational boat fishing audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM5.69×
Quality AwarenessPREMIUM2.35×
Luxury OrientationPREMIUM1.99×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Recreational boat fishing audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.72×
SustainabilityBALANCE0.82×
Social Media UsageJOY0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Recreational boat fishing have in United States?

Recreational boat fishing has an estimated audience of 552,290 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Recreational boat fishing fans?

14.0% of Recreational boat fishing fans are female, 86.0% are male, with an average age of 45.0 years.

03

Which brands do Recreational boat fishing fans like most?

Recreational boat fishing fans show strongest brand affinity for Weber Grills (64.41×), Motorboat (21.09×), and Draught beer (26.52×) over the country average.

04

Where do Recreational boat fishing fans live in United States?

Recreational boat fishing fans in United States are most concentrated in California (reach ~60K), Florida (reach ~40K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Recreational boat fishing fans also like?

Beyond Recreational boat fishing itself, the audience over-indexes on Motorboat (21.09×), Draught beer (26.52×), Boat show (19.58×), and Barbecue sauce (21.05×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Recreational boat fishing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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