A data profile of the people who buy, follow and care about States and territories of Australia in Australia — modelled from more than twelve digital signal sources. States and territories of Australia has an estimated audience of 10,480,504 people in Australia.
States and territories of Australia has an estimated audience of 10,480,504 people in Australia. 56.7% are female, 43.3% are male, average age 40.6.
Demographically, the States and territories of Australia audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.
The key figures that characterise the States and territories of Australia profile in Australia.
56.7% are female, 43.3% are male, average age 40.6.
| Metric | Value |
|---|---|
| Female | 56.7% |
| Male | 43.3% |
| Average age | 40.6 |
| Estimated audience size | 10,480,504 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 24% |
of the worldwide States and territories of Australia audience comes from Australia.
| Country | Share |
|---|---|
| Australia | 36.3% |
| United States | 12.0% |
| Mexico | 6.3% |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.11× | |
| Convenience Orientation | PREMIUM | 1.08× | |
| Spirituality | BALANCE | 1.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.89× | |
| Travelling | THRILL | 0.91× | |
| Price Sensitivity | PREMIUM | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for States and territories of Australia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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