States and territories of Australia Audience in United States

States and territories of Australia logo

States and territories of Australia has an estimated audience of 3,470,150 people in United States. 53.0% are female, 47.0% are male, average age 35.1. Top regions: California, Texas, New York. Top brand affinities: Minnesota, Natural rubber, Bank account, Panama, Nasal cavity.

The average States and territories of Australia fan in United States is 35.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Minnesota, Natural rubber, Bank account, with strongest over-indexing on Minnesota (2.09× the country average). Demographically, the States and territories of Australia audience skews balanced with an average age of 35.1, and over-indexes on personality traits such as Risk Appetite, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of States and territories of Australia fans

Demographic split for States and territories of Australia audience in United States
MetricValue
Female53.0%
Male47.0%
Average age35.1
Estimated audience size3,470,150

Audience persona

The typical States and territories of Australia fan in United States is balanced, around 35.1 years old, with strong Risk Appetite tendencies and a notable affinity for Minnesota.

Top regions in United States

Top regions ranked by reach for States and territories of Australia in United States
RegionReachAffinity
California87,2650.23×
Texas84,3340.28×
New York52,9820.27×
Florida42,4100.18×
Georgia38,7630.36×
Pennsylvania35,1040.3×
Mississippi33,0621.16×
South Carolina32,3520.62×
North Carolina31,2640.3×
Illinois29,4600.25×
Louisiana29,3960.66×
Arkansas29,3711.03×
Oklahoma28,7240.75×
Washington28,2780.41×
Kentucky28,2690.65×
Alabama27,3630.56×
Indiana27,3190.43×
West Virginia27,2941.69×
Alaska27,2373.67×
Michigan27,1220.3×
Wisconsin26,9780.52×
Virginia26,6120.31×
Tennessee26,0680.37×
Kansas25,2100.92×
Idaho25,2051.45×
Colorado24,8820.45×
Missouri24,4220.44×
Hawaii24,0771.61×
Iowa23,9330.84×
Montana23,7442.47×
Rhode Island23,5262.13×
South Dakota23,4362.92×
Ohio23,3530.22×
New Jersey22,8930.26×
New Hampshire22,4891.64×
Arizona22,2690.31×
Wyoming22,0794.29×
Nebraska22,0221.27×
Connecticut21,9880.63×
New Mexico21,9071.26×
Nevada21,8360.65×
Maine21,7031.75×
Oregon21,5570.54×
Utah21,4280.69×
Vermont21,3593.51×
Maryland21,1830.36×
Minnesota20,6600.42×
Massachusetts20,4480.3×
Delaware19,4472.03×
Washington, District of Columbia14,0421.35×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for States and territories of Australia audience
BrandAffinityCategory
Minnesota2.09×Travel & Leisure
Natural rubber2.41×Cars & Mobility
Bank account2.83×Business & Career
Panama1.88×Travel & Leisure
Nasal cavity3.71×Health
Spinal muscular atrophy4×Health
N1 road (South Africa)1.68×Travel & Leisure
Sears1.51×Shopping
Acoustic music1.59×Music & Radio
Winemaking1.53×Food & Beverages
Julius Caesar (play)2.16×
JTV (Indonesia)1.7×
Hypertext1.86×Technology & Electronics
Notre Dame Fighting Irish football1.53×Sports
Cachorro1.63×Pets & Animals
Grand Prairie, Texas2.3×Travel & Leisure
CAC 401.51×Business & Career
Kingdom of Judah2.02×Politics & Society
Penn & Teller2.27×Movies & TV
Mackenzie Foy1.93×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by States and territories of Australia audience
TraitClusterScore
Risk AppetiteTHRILL1.71
Sports ActivityPOWER1.69
TravellingTHRILL1.65
Design AffinityPREMIUM1.65
Luxury OrientationPREMIUM1.54
SustainabilityBALANCE1.41

Worldwide distribution

Worldwide audience distribution share by country for States and territories of Australia
CountryShare
Australia36.3%
United States12.0%
Mexico6.3%

See States and territories of Australia audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does States and territories of Australia have in United States?

States and territories of Australia has an estimated audience of 3,470,150 people in United States, concentrated in California and Texas.

What is the gender split and age of States and territories of Australia fans?

53.0% of States and territories of Australia fans are female, 47.0% are male, with an average age of 35.1 years.

Which brands do States and territories of Australia fans like most?

States and territories of Australia fans show strongest brand affinity for Minnesota (2.09×), Natural rubber (2.41×), and Bank account (2.83×) over the country average.

Where do States and territories of Australia fans live in United States?

States and territories of Australia fans in United States are most concentrated in California (reach 87,265), Texas (reach 84,334), and New York (reach 52,982). These three regions account for the largest share of the active audience.

What other brands do States and territories of Australia fans also like?

Beyond States and territories of Australia itself, the audience over-indexes on Natural rubber (2.41×), Bank account (2.83×), Panama (1.88×), and Nasal cavity (3.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for States and territories of Australia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.