Rascasse Audience Intelligence

States and territories of Australia Audience in United States

A data profile of the people who buy, follow and care about States and territories of Australia in United States — modelled from more than twelve digital signal sources. States and territories of Australia has an estimated audience of 3,470,150 people in United States.

#4689among Topic in United States#596in Politics & Society

The average States and territories of Australia fan in United States is 35.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Atlético Madrid, Innovation, Detroit Tigers, with strongest over-indexing on Atlético Madrid (5.25× the country average).

Demographically, the States and territories of Australia audience skews balanced with an average age of 35.1, and over-indexes on personality traits such as Travelling, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical States and territories of Australia fan in United States is balanced, around 35.1 years old, with strong Travelling tendencies and a notable affinity for Atlético Madrid.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the States and territories of Australia profile in United States.

Audience size
3.5M
in United States
Gender
53.0%♀
47.0% male
Age
35.1
average years
Country rank
#9100
Topic in United States
Fig. 01

Search interest · 12-month trend

-1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of States and territories of Australia fans

53.0% are female, 47.0% are male, average age 35.1.

Fig. 02

Gender split

53.0%
Female
47.0%
Male
Demographic split for States and territories of Australia audience in United States
MetricValue
Female53.0%
Male47.0%
Average age35.1
Estimated audience size3,470,150
Fig. 03

Age distribution

Ø 35.1
average years
Age distribution of the States and territories of Australia audience in United States
Age bracketShare%
16-1927%
20-2924%
30-3920%
40-4917%
50+11%
Fig. 04

Worldwide distribution

12.0%

of the worldwide States and territories of Australia audience comes from United States.

Worldwide audience distribution share by country for States and territories of Australia
CountryShare
Australia36.3%
United States12.0%
Mexico6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the States and territories of Australia audience in United States is strongest.

Fig. 05

Top regions by affinity

States and territories of Australia fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~9K1.42×
02Alaska~10K1.33×
03South Dakota~10K1.26×
04Georgia~100K1.22×
05Montana~10K1.21×
06Rhode Island~10K1.14×
07West Virginia~20K1.13×
08Maine~10K1.13×
09Delaware~10K1.13×
10New Hampshire~20K1.12×
11Nebraska~20K1.09×
12North Dakota~8K1.09×
13Idaho~20K1.08×
14Washington, District of Columbia~10K1.08×
15New Mexico~20K1.07×
16Iowa~30K1.06×
17Hawaii~20K1.06×
18Mississippi~30K1.04×
19Arkansas~30K1.02×
20Kansas~30K1.01×
21Oklahoma~40K0.97×
22South Carolina~50K0.96×
23Utah~30K0.95×
24Kentucky~40K0.94×
25Connecticut~30K0.94×
26Nevada~30K0.94×
27Louisiana~40K0.93×
28Alabama~40K0.92×
29Oregon~40K0.92×
30Indiana~60K0.90×
31Missouri~50K0.90×
32Wisconsin~50K0.90×
33Minnesota~40K0.90×
34Tennessee~60K0.88×
35Maryland~50K0.88×
36Colorado~50K0.88×
37Arizona~60K0.87×
38Massachusetts~60K0.87×
39Michigan~80K0.85×
40New Jersey~70K0.85×
41Virginia~70K0.85×
42Washington~60K0.85×
43Ohio~90K0.84×
44North Carolina~90K0.84×
45Pennsylvania~90K0.81×
46Illinois~90K0.81×
47Florida~200K0.76×
48New York~100K0.73×
49Texas~200K0.71×
50California~200K0.62×
Fig. 06

Affinity by region

Affinity by region — States and territories of Australia, United States
0.62×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the States and territories of Australia audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for States and territories of Australia audience
#·InterestCategoryAffinity×
01Atlético MadridSports5.25×
02Colorado RockiesSports3.45×
03Toyota Land CruiserCars & Mobility3.02×
04San Diego PadresSports2.86×
05Minnesota WildSports2.58×
06PrimarkShopping2.27×
07Milwaukee BrewersSports2.09×
08Standup paddleboardingSports2.09×
09AerobicsSports2.07×
10Non-alcoholic beverageFood & Beverages2.02×
11Pittsburgh PiratesSports1.95×
12FanaticsFashion & Accessoires1.89×
13Backpacking (travel)Travel & Leisure1.81×
14Detroit TigersSports1.77×
15InnovationBusiness & Career1.73×
16Public transportCars & Mobility1.70×
17Sports clubSports1.70×
18Anne HathawayMovies & TV1.67×
19Alpine skiingSports1.61×
20Rail transportTravel & Leisure1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the States and territories of Australia audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by States and territories of Australia audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.55×
Design AffinityPREMIUM1.51×
Career OrientationPOWER1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by States and territories of Australia audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.70×
Social Media UsageJOY0.76×
Family OrientationCONSERVATISM0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does States and territories of Australia have in United States?

States and territories of Australia has an estimated audience of 3,470,150 people in United States, concentrated in California and Texas.

02

What is the gender split and age of States and territories of Australia fans?

53.0% of States and territories of Australia fans are female, 47.0% are male, with an average age of 35.1 years.

03

Which brands do States and territories of Australia fans like most?

States and territories of Australia fans show strongest brand affinity for Atlético Madrid (5.25×), Innovation (1.73×), and Detroit Tigers (1.77×) over the country average.

04

Where do States and territories of Australia fans live in United States?

States and territories of Australia fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do States and territories of Australia fans also like?

Beyond States and territories of Australia itself, the audience over-indexes on Innovation (1.73×), Detroit Tigers (1.77×), Milwaukee Brewers (2.09×), and Non-alcoholic beverage (2.02×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for States and territories of Australia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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