A data profile of the people who buy, follow and care about Il Resto del Carlino in Italy — modelled from more than twelve digital signal sources. Il Resto del Carlino has an estimated audience of 4,535,725 people in Italy.
The average Il Resto del Carlino fan in Italy is 44.7 years old, more female, and lives primarily in Emilia-Romagna.
The audience is concentrated in Emilia-Romagna, Marche, Lombardy.
Top brand affinities include Bologna F.C. 1909, UniCredit, Tabloid (newspaper format), with strongest over-indexing on Bologna F.C. 1909 (3.18× the country average).
Demographically, the Il Resto del Carlino audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Indulgence, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Il Resto del Carlino fan in Italy is more female, around 44.7 years old, with strong Indulgence tendencies and a notable affinity for Bologna F.C. 1909.
The key figures that characterise the Il Resto del Carlino profile in Italy.
58.9% are female, 41.1% are male, average age 44.7.
| Metric | Value |
|---|---|
| Female | 58.9% |
| Male | 41.1% |
| Average age | 44.7 |
| Estimated audience size | 4,535,725 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 13% | |
| 30-39 | 24% | |
| 40-49 | 26% | |
| 50+ | 29% |
of the worldwide Il Resto del Carlino audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 97.6% |
| Germany | 0.6% |
| United States | 0.2% |
Where the Il Resto del Carlino audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Emilia-Romagna | ~3.5M | 8.65× | |
| 02 | Marche | ~600K | 5.58× | |
| 03 | Lombardy | ~500K | 0.58× | |
| 04 | Veneto | ~200K | 0.56× | |
| 05 | Umbria | ~40K | 0.56× | |
| 06 | Trentino-Alto Adige/Südtirol | ~40K | 0.49× | |
| 07 | Abruzzo | ~50K | 0.48× | |
| 08 | Tuscany | ~100K | 0.44× | |
| 09 | Aosta Valley | ~5K | 0.44× | |
| 10 | Friuli-Venezia Giulia | ~40K | 0.40× | |
| 11 | Molise | ~8K | 0.38× | |
| 12 | Basilicata | ~10K | 0.31× | |
| 13 | Lazio | ~200K | 0.30× | |
| 14 | Sardinia | ~40K | 0.29× | |
| 15 | Piedmont | ~90K | 0.27× | |
| 16 | Liguria | ~30K | 0.27× | |
| 17 | Calabria | ~30K | 0.24× | |
| 18 | Puglia | ~70K | 0.22× | |
| 19 | Sicilia | ~80K | 0.20× | |
| 20 | Campania | ~90K | 0.17× |
The strongest cross-interests of the Il Resto del Carlino audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mission: Impossible | Movies & TV | 5.62× | ||
| 02 | Guinness | Food & Beverages | 4.27× | ||
| 03 | Bologna F.C. 1909 | Sports | 3.18× | ||
| 04 | Tabloid (newspaper format) | Literature | 2.53× | ||
| 05 | Weather forecasting | Home & Garden | 2.15× | ||
| 06 | UniCredit | Business & Career | 1.92× | ||
| 07 | Volotea | Travel & Leisure | 1.89× | ||
| 08 | Renewable energy | Business & Career | 1.86× | ||
| 09 | La7 | Movies & TV | 1.79× | ||
| 10 | Sustainable energy | Home & Garden | 1.75× | ||
| 11 | Golf | Sports | 1.74× | ||
| 12 | Day spa | Beauty & Wellness | 1.64× | ||
| 13 | Il Messaggero | News | 1.61× | ||
| 14 | Rai 3 | Movies & TV | 1.61× | ||
| 15 | Nonprofit organization | Politics & Society | 1.60× | ||
| 16 | Il Fatto Quotidiano | News | 1.56× | ||
| 17 | La Stampa | News | 1.56× | ||
| 18 | Charitable organization | Politics & Society | 1.54× | ||
| 19 | Mortgage loans | Business & Career | 1.54× | ||
| 20 | Rai 1 | Movies & TV | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.72× | |
| Family Orientation | CONSERVATISM | 1.55× | |
| Community Orientation | OPEN | 1.54× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.58× | |
| Travelling | THRILL | 0.76× | |
| Extroversion | THRILL | 0.83× |
Il Resto del Carlino has an estimated audience of 4,535,725 people in Italy, concentrated in Emilia-Romagna and Marche.
58.9% of Il Resto del Carlino fans are female, 41.1% are male, with an average age of 44.7 years.
Il Resto del Carlino fans show strongest brand affinity for Bologna F.C. 1909 (3.18×), UniCredit (1.92×), and Tabloid (newspaper format) (2.53×) over the country average.
Il Resto del Carlino fans in Italy are most concentrated in Emilia-Romagna (reach ~3.5M), Marche (reach ~600K), and Lombardy (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Il Resto del Carlino itself, the audience over-indexes on UniCredit (1.92×), Tabloid (newspaper format) (2.53×), Il Fatto Quotidiano (1.56×), and Il Messaggero (1.61×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Il Resto del Carlino. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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