A data profile of the people who buy, follow and care about RAI in Italy — modelled from more than twelve digital signal sources. RAI has an estimated audience of 5,298,225 people in Italy.
The average RAI fan in Italy is 41.5 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Concerts, TicketOne, Netherlands, with strongest over-indexing on Concerts (2.62× the country average).
Demographically, the RAI audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical RAI fan in Italy is balanced, around 41.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Concerts.
The key figures that characterise the RAI profile in Italy.
51.5% are female, 48.5% are male, average age 41.5.
| Metric | Value |
|---|---|
| Female | 51.5% |
| Male | 48.5% |
| Average age | 41.5 |
| Estimated audience size | 5,298,225 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 26% |
of the worldwide RAI audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 58.5% |
| Netherlands | 10.2% |
| India | 7.3% |
Where the RAI audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lazio | ~500K | 1.39× | |
| 02 | Puglia | ~300K | 1.21× | |
| 03 | Sicilia | ~300K | 1.18× | |
| 04 | Campania | ~400K | 1.15× | |
| 05 | Lombardy | ~600K | 1.14× | |
| 06 | Liguria | ~100K | 1.11× | |
| 07 | Tuscany | ~200K | 1.04× | |
| 08 | Piedmont | ~200K | 1.03× | |
| 09 | Calabria | ~100K | 1.02× | |
| 10 | Sardinia | ~90K | 1.02× | |
| 11 | Emilia-Romagna | ~300K | 0.99× | |
| 12 | Veneto | ~200K | 0.95× | |
| 13 | Trentino-Alto Adige/Südtirol | ~60K | 0.95× | |
| 14 | Friuli-Venezia Giulia | ~50K | 0.93× | |
| 15 | Marche | ~70K | 0.92× | |
| 16 | Abruzzo | ~60K | 0.91× | |
| 17 | Umbria | ~50K | 0.90× | |
| 18 | Basilicata | ~20K | 0.81× | |
| 19 | Molise | ~10K | 0.77× | |
| 20 | Aosta Valley | ~4K | 0.56× |
The strongest cross-interests of the RAI audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Netherlands | Travel & Leisure | 2.98× | ||
| 02 | Concerts | Music & Radio | 2.62× | ||
| 03 | Amsterdam | Travel & Leisure | 2.47× | ||
| 04 | Rock festival | Music & Radio | 2.46× | ||
| 05 | Nicholas Hoult | Movies & TV | 1.90× | ||
| 06 | Old-school hip hop | Music & Radio | 1.89× | ||
| 07 | Thomann | Shopping | 1.81× | ||
| 08 | Book discussion club | Literature | 1.78× | ||
| 09 | The Witcher | Games | 1.77× | ||
| 10 | Prince (musician) | Music & Radio | 1.73× | ||
| 11 | YouTube Music | Internet & Social Media | 1.61× | ||
| 12 | Matthew McConaughey | Movies & TV | 1.59× | ||
| 13 | Diane Keaton | Movies & TV | 1.57× | ||
| 14 | Voting | Politics & Society | 1.57× | ||
| 15 | Emma Stone | Movies & TV | 1.56× | ||
| 16 | Crime fiction | Literature | 1.55× | ||
| 17 | TicketOne | Travel & Leisure | 1.54× | ||
| 18 | GitHub | Internet & Social Media | 1.54× | ||
| 19 | French hip hop | Music & Radio | 1.53× | ||
| 20 | Annalisa | Music & Radio | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.26× | |
| Quality Awareness | PREMIUM | 1.23× | |
| Urban Lifestyle | OPEN | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.74× | |
| Patriotism | CONSERVATISM | 0.78× | |
| Need for Security | CONSERVATISM | 0.83× |
RAI has an estimated audience of 5,298,225 people in Italy, concentrated in Lombardy and Lazio.
51.5% of RAI fans are female, 48.5% are male, with an average age of 41.5 years.
RAI fans show strongest brand affinity for Concerts (2.62×), TicketOne (1.54×), and Netherlands (2.98×) over the country average.
RAI fans in Italy are most concentrated in Lombardy (reach ~600K), Lazio (reach ~500K), and Campania (reach ~400K). These three regions account for the largest share of the active audience.
Beyond RAI itself, the audience over-indexes on TicketOne (1.54×), Netherlands (2.98×), Amsterdam (2.47×), and YouTube Music (1.61×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for RAI. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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