A data profile of the people who buy, follow and care about Peacemaker in Italy — modelled from more than twelve digital signal sources. Peacemaker has an estimated audience of 4,232,839 people in Italy.
Peacemaker has an estimated audience of 4,232,839 people in Italy. 29.4% are female, 70.6% are male, average age 38.4. Top brand affinities: Six Feet Under (TV series), Smallville, Arrow, Blade Runner, The Mentalist.
Top brand affinities include Six Feet Under (TV series), Smallville, Arrow, with strongest over-indexing on Six Feet Under (TV series) (240.94× the country average).
Demographically, the Peacemaker audience skews more male with an average age of 38.4, and over-indexes on personality traits such as Career Orientation, Risk Appetite.
The typical Peacemaker fan in Italy is more male, around 38.4 years old, with strong Career Orientation tendencies and a notable affinity for Six Feet Under (TV series).
The key figures that characterise the Peacemaker profile in Italy.
29.4% are female, 70.6% are male, average age 38.4.
| Metric | Value |
|---|---|
| Female | 29.4% |
| Male | 70.6% |
| Average age | 38.4 |
| Estimated audience size | 4,232,839 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 21% | |
| 30-39 | 29% | |
| 40-49 | 23% | |
| 50+ | 12% |
of the worldwide Peacemaker audience comes from Italy.
| Country | Share |
|---|---|
| United States | 56.5% |
| India | 11.0% |
| United Kingdom | 6.2% |
The strongest cross-interests of the Peacemaker audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Six Feet Under (TV series) | Movies & TV | 240.94× | ||
| 02 | 2 Broke Girls | Movies & TV | 42.91× | ||
| 03 | Smallville | Movies & TV | 34.36× | ||
| 04 | Blade Runner | Movies & TV | 26.69× | ||
| 05 | Arrow | Movies & TV | 26.25× | ||
| 06 | Cast Away | Movies & TV | 21.58× | ||
| 07 | The Mentalist | Movies & TV | 20.00× | ||
| 08 | Whoopi Goldberg | Movies & TV | 20.00× | ||
| 09 | Milo Ventimiglia | Movies & TV | 20.00× | ||
| 10 | The Equalizer | Movies & TV | 14.75× | ||
| 11 | Steven Seagal | Movies & TV | 12.59× | ||
| 12 | Daniel Craig | Movies & TV | 9.67× | ||
| 13 | Pierce Brosnan | Movies & TV | 8.28× | ||
| 14 | The 100 (TV series) | Movies & TV | 8.19× | ||
| 15 | Superhero film | Movies & TV | 6.30× | ||
| 16 | Voting | Politics & Society | 5.52× | ||
| 17 | Draught beer | Food & Beverages | 4.71× | ||
| 18 | Superman | Movies & TV | 4.55× | ||
| 19 | Batman | Movies & TV | 3.04× | ||
| 20 | Harry Potter | Movies & TV | 2.32× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.60× | |
| Risk Appetite | THRILL | 1.39× | |
| Individualism | JOY | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.46× | |
| Price Sensitivity | PREMIUM | 0.56× | |
| Creativity | OPEN | 0.68× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Peacemaker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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