Rascasse Audience Intelligence

Red Velvet (band) Audience in United States

A data profile of the people who buy, follow and care about Red Velvet (band) in United States — modelled from more than twelve digital signal sources. Red Velvet (band) has an estimated audience of 944,282 people in United States.

#317among Band in United States#5536among Person in United States#3199in Music & Radio

The average Red Velvet (band) fan in United States is 26.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Solitaire, BoA, Beauty, with strongest over-indexing on Solitaire (7.99× the country average).

Demographically, the Red Velvet (band) audience skews more female with an average age of 26.7, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Red Velvet (band) fan in United States is more female, around 26.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Solitaire.

Category: Music & Radio · Type: Person · Subtype: Band

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Red Velvet (band) profile in United States.

Audience size
944K
in United States
Gender
66.9%♀
33.1% male
Age
26.7
average years
Country rank
#24589
Person in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Red Velvet (band) fans

66.9% are female, 33.1% are male, average age 26.7.

Fig. 02

Gender split

66.9%
Female
33.1%
Male
Demographic split for Red Velvet (band) audience in United States
MetricValue
Female66.9%
Male33.1%
Average age26.7
Estimated audience size944,282
Fig. 03

Age distribution

Ø 26.7
average years
Age distribution of the Red Velvet (band) audience in United States
Age bracketShare%
16-1960%
20-2919%
30-3910%
40-497%
50+4%
Fig. 04

Worldwide distribution

8.6%

of the worldwide Red Velvet (band) audience comes from United States.

Worldwide audience distribution share by country for Red Velvet (band)
CountryShare
Japan20.1%
South Africa10.2%
United States8.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Red Velvet (band) audience in United States is strongest.

Fig. 05

Top regions by affinity

Red Velvet (band) fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~7K1.68×
02California~200K1.67×
03Texas~100K1.51×
04New York~70K1.37×
05Nevada~10K1.35×
06Washington~30K1.33×
07Maryland~20K1.28×
08Georgia~40K1.26×
09New Jersey~30K1.23×
10Washington, District of Columbia~4K1.23×
11Florida~80K1.22×
12Virginia~30K1.20×
13Illinois~40K1.14×
14Louisiana~10K1.11×
15North Carolina~30K1.08×
16Arizona~20K1.08×
17Connecticut~10K1.04×
18Massachusetts~20K1.03×
19Michigan~30K1.02×
20Alabama~10K1.02×
21Oregon~10K1.02×
22Arkansas~8K1.02×
23Oklahoma~10K1.00×
24Mississippi~8K0.99×
25South Carolina~10K0.97×
26Kansas~7K0.97×
27Utah~8K0.96×
28Rhode Island~3K0.96×
29Minnesota~10K0.95×
30New Mexico~5K0.94×
31Tennessee~20K0.93×
32Indiana~20K0.93×
33Pennsylvania~30K0.92×
34Kentucky~10K0.92×
35Delaware~2K0.90×
36Nebraska~4K0.89×
37Alaska~2K0.89×
38Ohio~30K0.87×
39Missouri~10K0.85×
40Colorado~10K0.85×
41West Virginia~4K0.84×
42Wisconsin~10K0.83×
43Vermont~1K0.81×
44South Dakota~2K0.80×
45Iowa~6K0.79×
46North Dakota~2K0.79×
47New Hampshire~3K0.77×
48Idaho~4K0.75×
49Maine~3K0.75×
50Montana~2K0.71×
Fig. 06

Affinity by region

Affinity by region — Red Velvet (band), United States
0.71×1.00×1.68×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Red Velvet (band) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Red Velvet (band) audience
#·InterestCategoryAffinity×
01Miss AMusic & Radio12.80×
02BoAMusic & Radio9.51×
03SolitaireGames7.99×
04BTSMusic & Radio6.60×
05Korean hip hopMusic & Radio4.63×
06PokémonGames3.58×
07Electric guitarMusic & Radio3.08×
08Domino's PizzaFood & Beverages3.00×
09Burger KingFood & Beverages2.94×
10Pizza HutFood & Beverages2.92×
11PizzaFood & Beverages2.79×
12KPop Demon HuntersMovies & TV2.57×
13SpotifyInternet & Social Media2.18×
14Hair productsBeauty & Wellness2.18×
15MotherhoodKids & Family2.14×
16ShoesFashion & Accessoires1.99×
17BeautyBeauty & Wellness1.83×
18VehiclesCars & Mobility1.73×
19Online shoppingShopping1.60×
20BusinessBusiness & Career1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Red Velvet (band) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Red Velvet (band) audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM2.32×
Quality AwarenessPREMIUM1.99×
Social Media UsageJOY1.68×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Red Velvet (band) audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.29×
Community OrientationOPEN0.54×
Family OrientationCONSERVATISM0.65×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Red Velvet (band) have in United States?

Red Velvet (band) has an estimated audience of 944,282 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Red Velvet (band) fans?

66.9% of Red Velvet (band) fans are female, 33.1% are male, with an average age of 26.7 years.

03

Which brands do Red Velvet (band) fans like most?

Red Velvet (band) fans show strongest brand affinity for Solitaire (7.99×), BoA (9.51×), and Beauty (1.83×) over the country average.

04

Where do Red Velvet (band) fans live in United States?

Red Velvet (band) fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Red Velvet (band) fans also like?

Beyond Red Velvet (band) itself, the audience over-indexes on BoA (9.51×), Beauty (1.83×), Pizza Hut (2.92×), and Burger King (2.94×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Band audiences in United States

See Red Velvet (band) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Red Velvet (band). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →