Red Velvet (band) Audience in United States

Red Velvet (band) logo

Red Velvet (band) has an estimated audience of 966,631 people in United States. 66.9% are female, 33.1% are male, average age 26.7. Top regions: California, Texas, Florida. Top brand affinities: Solitaire, BoA, Beauty, Pizza Hut, Burger King.

The average Red Velvet (band) fan in United States is 26.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Solitaire, BoA, Beauty, with strongest over-indexing on Solitaire (7.99× the country average). Demographically, the Red Velvet (band) audience skews more female with an average age of 26.7, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Band

Demographics of Red Velvet (band) fans

Demographic split for Red Velvet (band) audience in United States
MetricValue
Female66.9%
Male33.1%
Average age26.7
Estimated audience size966,631

Audience persona

The typical Red Velvet (band) fan in United States is more female, around 26.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Solitaire.

Top regions in United States

Top regions ranked by reach for Red Velvet (band) in United States
RegionReachAffinity
California193,5821.82×
Texas126,2111.52×
Florida84,9621.3×
New York77,0171.43×
Georgia38,9971.31×
Illinois38,6141.2×
North Carolina32,0051.1×
New Jersey31,0391.26×
Pennsylvania29,8010.92×
Virginia28,6171.22×
Washington28,4901.47×
Michigan28,0271.11×
Ohio26,2120.88×
Arizona21,7551.1×
Maryland21,1341.27×
Massachusetts21,1101.11×
Tennessee18,1340.94×
Indiana15,9170.9×
South Carolina13,9510.96×
Louisiana13,7881.11×
Alabama13,4981×
Minnesota13,4700.97×
Colorado13,2400.87×
Missouri13,1640.84×
Nevada13,1621.41×
Oregon11,8591.07×
Wisconsin11,8560.82×
Kentucky10,6550.88×
Oklahoma10,6470.99×
Connecticut9,9181.02×
Arkansas7,7530.97×
Hawaii7,6741.85×
Utah7,6020.88×
Mississippi6,9410.87×
Kansas6,8300.9×
Iowa5,7540.72×
New Mexico4,0830.84×
Washington, District of Columbia3,9501.36×
Nebraska3,8140.79×
Idaho3,0390.63×
West Virginia3,0070.67×
Rhode Island2,8440.92×
New Hampshire2,7110.71×
Maine2,2710.66×
Delaware2,1690.81×
Alaska1,5100.73×
South Dakota1,3640.61×
Montana1,3000.48×
North Dakota1,2020.61×
Vermont1,1100.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Red Velvet (band) audience
BrandAffinityCategory
Solitaire7.99×Games
BoA9.51×Music & Radio
Beauty1.83×Beauty & Wellness
Pizza Hut2.92×Food & Beverages
Burger King2.94×Food & Beverages
Spotify2.18×Internet & Social Media
Shoes1.99×Fashion & Accessoires
Korean hip hop4.63×Music & Radio
Vehicles1.73×Cars & Mobility
Motherhood2.14×Kids & Family
Hair products2.18×Beauty & Wellness
Online shopping1.6×Shopping
Pokémon3.58×Games
Electric guitar3.08×Music & Radio
Pizza2.79×Food & Beverages
Business1.53×Business & Career
Soccer1.96×Sports
KPop Demon Hunters2.57×Movies & TV
Miss A12.8×Music & Radio
Korea6.09×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Red Velvet (band) audience
TraitClusterScore
LGBTQ+ IdentityOPEN3.15
SustainabilityBALANCE1.34
Pet OwnershipJOY1.33
Sports ActivityPOWER1.25
Early Adopter MentalityPOWER1.23
CreativityOPEN1.18

Worldwide distribution

Worldwide audience distribution share by country for Red Velvet (band)
CountryShare
Japan20.2%
South Africa10.3%
United States8.8%

See Red Velvet (band) audiences in other countries

More Band audiences in United States

Frequently asked questions

How many fans does Red Velvet (band) have in United States?

Red Velvet (band) has an estimated audience of 966,631 people in United States, concentrated in California and Texas.

What is the gender split and age of Red Velvet (band) fans?

66.9% of Red Velvet (band) fans are female, 33.1% are male, with an average age of 26.7 years.

Which brands do Red Velvet (band) fans like most?

Red Velvet (band) fans show strongest brand affinity for Solitaire (7.99×), BoA (9.51×), and Beauty (1.83×) over the country average.

Where do Red Velvet (band) fans live in United States?

Red Velvet (band) fans in United States are most concentrated in California (reach 193,582), Texas (reach 126,211), and Florida (reach 84,962). These three regions account for the largest share of the active audience.

What other brands do Red Velvet (band) fans also like?

Beyond Red Velvet (band) itself, the audience over-indexes on BoA (9.51×), Beauty (1.83×), Pizza Hut (2.92×), and Burger King (2.94×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Red Velvet (band). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.