Lloyd (singer) Audience in Germany
A data profile of the people who buy, follow and care about Lloyd (singer) in Germany — modelled from more than twelve digital signal sources. Lloyd (singer) has an estimated audience of 253,249 people in Germany.
The average Lloyd (singer) fan in Germany is 24.4 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Spotify, Drake, Dance music, with strongest over-indexing on Spotify (3.84× the country average).
Demographically, the Lloyd (singer) audience skews balanced with an average age of 24.4, and over-indexes on personality traits such as Social Media Usage, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Lloyd (singer) fan in Germany is balanced, around 24.4 years old, with strong Social Media Usage tendencies and a notable affinity for Spotify.
At a glance
The key figures that characterise the Lloyd (singer) profile in Germany.
Search interest · 12-month trend
Demographics of Lloyd (singer) fans
51.1% are female, 48.9% are male, average age 24.4.
Gender split
| Metric | Value |
|---|---|
| Female | 51.1% |
| Male | 48.9% |
| Average age | 24.4 |
| Estimated audience size | 253,249 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 61% | |
| 20-29 | 24% | |
| 30-39 | 15% | |
| 40-49 | 0% | |
| 50+ | 0% |
Worldwide distribution
of the worldwide Lloyd (singer) audience comes from Germany.
| Country | Share |
|---|---|
| United States | 32.3% |
| India | 13.7% |
| Germany | 9.7% |
Geography
Where the Lloyd (singer) audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nordrhein-Westfalen | ~90K | 1.58× | |
| 02 | Bremen | ~3K | 1.44× | |
| 03 | Niedersachsen | ~30K | 1.21× | |
| 04 | Baden-Württemberg | ~40K | 1.15× | |
| 05 | Rheinland-Pfalz | ~10K | 1.12× | |
| 06 | Bayern | ~50K | 1.09× | |
| 07 | Hamburg | ~6K | 1.07× | |
| 08 | Hessen | ~20K | 1.06× | |
| 09 | Schleswig-Holstein | ~9K | 1.00× | |
| 10 | Berlin | ~10K | 0.99× | |
| 11 | Saarland | ~3K | 0.91× | |
| 12 | Brandenburg | ~6K | 0.80× | |
| 13 | Mecklenburg-Vorpommern | ~4K | 0.79× | |
| 14 | Sachsen | ~8K | 0.64× | |
| 15 | Thüringen | ~4K | 0.63× | |
| 16 | Sachsen-Anhalt | ~4K | 0.62× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Lloyd (singer) audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Empanada | Food & Beverages | 51.19× | ||
| 02 | Drake | Music & Radio | 11.23× | ||
| 03 | Reggae | Music & Radio | 6.48× | ||
| 04 | Gangsta rap | Music & Radio | 5.14× | ||
| 05 | Dance music | Music & Radio | 5.13× | ||
| 06 | Gospel music | Music & Radio | 4.75× | ||
| 07 | Spotify | Internet & Social Media | 3.84× | ||
| 08 | Punk rock | Music & Radio | 3.15× | ||
| 09 | Jazz music | Music & Radio | 3.09× | ||
| 10 | Soul music | Music & Radio | 3.09× | ||
| 11 | Classical music | Music & Radio | 3.00× | ||
| 12 | Meditation | Health | 2.63× | ||
| 13 | YouTube | Movies & TV | 2.57× | ||
| 14 | Rhythm and blues music | Music & Radio | 2.57× | ||
| 15 | Heavy metal music | Music & Radio | 2.47× | ||
| 16 | CHECK24 | Business & Career | 2.18× | ||
| 17 | Entrepreneurship | Business & Career | 2.11× | ||
| 18 | Comedy movies | Movies & TV | 1.86× | ||
| 19 | Jewelry | Fashion & Accessoires | 1.84× | ||
| 20 | Internet & Social Media | 1.69× |
Personality of the Lloyd (singer) audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 2.30× | |
| Individualism | JOY | 2.11× | |
| Creativity | OPEN | 2.06× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.93× | |
| Price Sensitivity | PREMIUM | 1.10× | |
| Sports Activity | POWER | 1.22× |
Frequently asked questions
How many fans does Lloyd (singer) have in Germany?
Lloyd (singer) has an estimated audience of 253,249 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Lloyd (singer) fans?
51.1% of Lloyd (singer) fans are female, 48.9% are male, with an average age of 24.4 years.
Which brands do Lloyd (singer) fans like most?
Lloyd (singer) fans show strongest brand affinity for Spotify (3.84×), Drake (11.23×), and Dance music (5.13×) over the country average.
Where do Lloyd (singer) fans live in Germany?
Lloyd (singer) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.
What other brands do Lloyd (singer) fans also like?
Beyond Lloyd (singer) itself, the audience over-indexes on Drake (11.23×), Dance music (5.13×), Empanada (51.19×), and YouTube (2.57×) compared to the Germany average.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Lloyd (singer). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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