Lloyd (singer) Audience in Germany
Lloyd (singer) has an estimated audience of 130,272 people in Germany. 51.1% are female, 48.9% are male, average age 24.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Empanada, Spotify, Discount stores, CHECK24, Dance music.
The average Lloyd (singer) fan in Germany is 24.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Empanada, Spotify, Discount stores, with strongest over-indexing on Empanada (48.93× the country average). Demographically, the Lloyd (singer) audience skews balanced with an average age of 24.4, and over-indexes on personality traits such as Price Sensitivity, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: R&B
Demographics of Lloyd (singer) fans
| Metric | Value |
|---|---|
| Female | 51.1% |
| Male | 48.9% |
| Average age | 24.4 |
| Estimated audience size | 130,272 |
Audience persona
The typical Lloyd (singer) fan in Germany is balanced, around 24.4 years old, with strong Price Sensitivity tendencies and a notable affinity for Empanada.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 91,424 | 1.61× |
| Bayern | 47,796 | 1.14× |
| Baden-Württemberg | 42,838 | 1.21× |
| Niedersachsen | 30,821 | 1.22× |
| Hessen | 20,405 | 1.03× |
| Rheinland-Pfalz | 15,191 | 1.17× |
| Berlin | 11,214 | 0.97× |
| Schleswig-Holstein | 8,939 | 0.96× |
| Sachsen | 8,021 | 0.63× |
| Brandenburg | 6,352 | 0.79× |
| Hamburg | 6,255 | 1.07× |
| Sachsen-Anhalt | 3,975 | 0.59× |
| Thüringen | 3,871 | 0.58× |
| Mecklenburg-Vorpommern | 3,843 | 0.77× |
| Bremen | 3,123 | 1.41× |
| Saarland | 2,729 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Empanada | 48.93× | Food & Beverages |
| Spotify | 2.08× | Internet & Social Media |
| Discount stores | 1.76× | Shopping |
| CHECK24 | 2.25× | Business & Career |
| Dance music | 2.51× | Music & Radio |
| Heavy metal music | 1.58× | Music & Radio |
| House music | 1.67× | Music & Radio |
| Rhythm and blues music | 1.51× | Music & Radio |
| Chihuahua (dog) | 1.98× | Pets & Animals |
| Crunchyroll | 2.8× | Games |
| Gaming computer | 2.09× | Technology & Electronics |
| Electric guitar | 2.07× | Music & Radio |
| Reggae | 2.3× | Music & Radio |
| Soul music | 1.51× | Music & Radio |
| Patio | 1.71× | Home & Garden |
| NBA Finals | 2.56× | Sports |
| Universal Studios | 3.66× | Movies & TV |
| Deutsch lernen | 1.95× | Business & Career |
| Piano | 1.86× | Music & Radio |
| Chocolate cake | 2.22× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.76 |
| Social Media Usage | JOY | 1.53 |
| Sports Activity | POWER | 0.97 |
| Individualism | JOY | 0.94 |
| Creativity | OPEN | 0.92 |
| Indulgence | JOY | 0.63 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 34.6% |
| India | 13.5% |
| Canada | 6.4% |
See Lloyd (singer) audiences in other countries
More R&B audiences in Germany
- Whitney Houston (2,322,925)
- Nelly Furtado (2,321,660)
- Jennifer Lopez (2,083,086)
- Rihanna (2,072,690)
- Rhianna (singer) (1,893,955)
Frequently asked questions
How many fans does Lloyd (singer) have in Germany?
Lloyd (singer) has an estimated audience of 130,272 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Lloyd (singer) fans?
51.1% of Lloyd (singer) fans are female, 48.9% are male, with an average age of 24.4 years.
Which brands do Lloyd (singer) fans like most?
Lloyd (singer) fans show strongest brand affinity for Empanada (48.93×), Spotify (2.08×), and Discount stores (1.76×) over the country average.
Where do Lloyd (singer) fans live in Germany?
Lloyd (singer) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 91,424), Bayern (reach 47,796), and Baden-Württemberg (reach 42,838). These three regions account for the largest share of the active audience.
What other brands do Lloyd (singer) fans also like?
Beyond Lloyd (singer) itself, the audience over-indexes on Spotify (2.08×), Discount stores (1.76×), CHECK24 (2.25×), and Dance music (2.51×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Lloyd (singer). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.