Hessnatur Audience in Germany
Hessnatur has an estimated audience of 1,398,294 people in Germany. 67.8% are female, 32.2% are male, average age 38.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Mothercare, Škoda Kodiaq, Video izle, Brunello Cucinelli, Figure painting (hobby).
The average Hessnatur fan in Germany is 38.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Mothercare, Škoda Kodiaq, Video izle, with strongest over-indexing on Mothercare (1.85× the country average). Demographically, the Hessnatur audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires
Demographics of Hessnatur fans
| Metric | Value |
|---|---|
| Female | 67.8% |
| Male | 32.2% |
| Average age | 38.5 |
| Estimated audience size | 1,398,294 |
Audience persona
The typical Hessnatur fan in Germany is more female, around 38.5 years old, with strong Sustainability tendencies and a notable affinity for Mothercare.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 320,343 | 1.05× |
| Bayern | 296,040 | 1.32× |
| Baden-Württemberg | 234,103 | 1.23× |
| Niedersachsen | 153,628 | 1.13× |
| Hessen | 140,882 | 1.32× |
| Rheinland-Pfalz | 70,943 | 1.01× |
| Schleswig-Holstein | 67,349 | 1.34× |
| Berlin | 64,713 | 1.04× |
| Sachsen | 47,599 | 0.69× |
| Hamburg | 46,084 | 1.46× |
| Brandenburg | 33,122 | 0.76× |
| Thüringen | 21,986 | 0.62× |
| Mecklenburg-Vorpommern | 19,330 | 0.72× |
| Sachsen-Anhalt | 17,421 | 0.48× |
| Saarland | 13,800 | 0.8× |
| Bremen | 12,252 | 1.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mothercare | 1.85× | Kids & Family |
| Škoda Kodiaq | 1.82× | Cars & Mobility |
| Video izle | 2.1× | |
| Brunello Cucinelli | 2.93× | Fashion & Accessoires |
| Figure painting (hobby) | 2.37× | Arts & Culture |
| Solo climbing | 2.16× | Sports |
| Eco Friendly Living | 1.91× | Home & Garden |
| Roaming | 2.03× | Technology & Electronics |
| Samanyolu Haber | 2.23× | Movies & TV |
| Information sensitivity | 2.59× | Technology & Electronics |
| Janitor | 2.87× | Home & Garden |
| Cachorro | 1.58× | Pets & Animals |
| Coworking | 1.76× | Business & Career |
| Headhunters (film) | 2.06× | Movies & TV |
| Mülheim | 1.52× | Travel & Leisure |
| Opposition (politics) | 2.62× | Politics & Society |
| Cloppenburg | 1.87× | Travel & Leisure |
| Scratching post | 2.41× | Pets & Animals |
| Ho, Ghana | 1.84× | Travel & Leisure |
| Anton Hofreiter | 2.2× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 5.51 |
| Design Affinity | PREMIUM | 1.68 |
| Creativity | OPEN | 1.55 |
| Healthy Lifestyle | BALANCE | 1.46 |
| Sports Activity | POWER | 1.39 |
| DIY Mentality | THRILL | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 86.0% |
| Austria | 5.8% |
| Switzerland | 5.6% |
See Hessnatur audiences in other countries
More Fashion & Accessoires audiences in Germany
- Clothing (31,776,696)
- Shoes (19,391,777)
- Luxury goods (17,037,834)
- Jewelry (16,005,336)
- Women's clothing (15,524,364)
Frequently asked questions
How many fans does Hessnatur have in Germany?
Hessnatur has an estimated audience of 1,398,294 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Hessnatur fans?
67.8% of Hessnatur fans are female, 32.2% are male, with an average age of 38.5 years.
Which brands do Hessnatur fans like most?
Hessnatur fans show strongest brand affinity for Mothercare (1.85×), Škoda Kodiaq (1.82×), and Video izle (2.1×) over the country average.
Where do Hessnatur fans live in Germany?
Hessnatur fans in Germany are most concentrated in Nordrhein-Westfalen (reach 320,343), Bayern (reach 296,040), and Baden-Württemberg (reach 234,103). These three regions account for the largest share of the active audience.
What other brands do Hessnatur fans also like?
Beyond Hessnatur itself, the audience over-indexes on Škoda Kodiaq (1.82×), Video izle (2.1×), Brunello Cucinelli (2.93×), and Figure painting (hobby) (2.37×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hessnatur. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.