Rascasse Audience Intelligence

Hessnatur Target Market in Germany

A data profile of the people who buy, follow and care about Hessnatur in Germany — modelled from more than twelve digital signal sources. Hessnatur has an estimated audience of 1,669,258 people in Germany.

#503among Brand in Germany#216in Fashion & Accessoires

The average Hessnatur fan in Germany is 39.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Sustainable clothing, Armedangels, Fair trade, with strongest over-indexing on Sustainable clothing (21.95× the country average).

Demographically, the Hessnatur audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Sustainability, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Hessnatur fan in Germany is more female, around 39.2 years old, with strong Sustainability tendencies and a notable affinity for Sustainable clothing.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hessnatur profile in Germany.

Audience size
1.7M
in Germany
Gender
70.7%♀
29.3% male
Age
39.2
average years
Country rank
#4018
Brand in Germany
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Hessnatur

70.7% are female, 29.3% are male, average age 39.2.

Fig. 02

Gender split

70.7%
Female
29.3%
Male
Demographic split for Hessnatur audience in Germany
MetricValue
Female70.7%
Male29.3%
Average age39.2
Estimated audience size1,669,258
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the Hessnatur audience in Germany
Age bracketShare%
16-1918%
20-2921%
30-3922%
40-4922%
50+18%
Fig. 04

Worldwide distribution

86.5%

of the worldwide Hessnatur audience comes from Germany.

Worldwide audience distribution share by country for Hessnatur
CountryShare
Germany86.5%
Austria5.6%
Switzerland5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hessnatur audience in Germany is strongest.

Fig. 05

Top regions by affinity

Hessnatur customers by region in Germany
#RegionReachAffinity×
01Hamburg~50K1.44×
02Schleswig-Holstein~80K1.34×
03Hessen~200K1.31×
04Bayern~300K1.29×
05Baden-Württemberg~300K1.19×
06Niedersachsen~200K1.12×
07Bremen~10K1.05×
08Rheinland-Pfalz~80K1.03×
09Nordrhein-Westfalen~400K1.02×
10Berlin~70K0.97×
11Saarland~20K0.87×
12Brandenburg~40K0.78×
13Mecklenburg-Vorpommern~20K0.77×
14Sachsen~60K0.71×
15Thüringen~30K0.66×
16Sachsen-Anhalt~20K0.54×
Fig. 06

Affinity by region

Affinity by region — Hessnatur, Germany
0.54×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hessnatur audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hessnatur audience
#·InterestCategoryAffinity×
01Sustainable clothingFashion & Accessoires21.95×
02ArmedangelsFashion & Accessoires14.14×
03AllergyHealth12.36×
04Organic cottonFashion & Accessoires10.62×
05Fair tradeBusiness & Career6.38×
06AlnaturaShopping4.31×
07Ethical consumerismShopping4.13×
08PatagoniaFashion & Accessoires3.97×
09Sustainable energyHome & Garden3.73×
10BirkenstockFashion & Accessoires3.28×
11Organic farmingFood & Beverages2.86×
12HugendubelShopping2.74×
13KnittingHome & Garden2.28×
14Renewable energyBusiness & Career2.00×
15SustainabilityPolitics & Society1.98×
16IKEAHome & Garden1.88×
17TagesschauMovies & TV1.66×
18NatureHome & Garden1.57×
19H&MShopping1.54×
20Do it yourself (DIY)Home & Garden1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hessnatur audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hessnatur audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE6.29×
Design AffinityPREMIUM1.76×
Quality AwarenessPREMIUM1.68×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hessnatur audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.80×
PatriotismCONSERVATISM0.93×
Risk AppetiteTHRILL0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Hessnatur's target market in Germany?

Hessnatur's target market in Germany covers an estimated 1,669,258 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Hessnatur customers?

70.7% of the Hessnatur audience are female, 29.3% are male, with an average age of 39.2 years.

03

Which brands do Hessnatur fans like most?

Hessnatur fans show strongest brand affinity for Sustainable clothing (21.95×), Armedangels (14.14×), and Fair trade (6.38×) over the country average.

04

Where do Hessnatur fans live in Germany?

Hessnatur fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Hessnatur fans also like?

Beyond Hessnatur itself, the audience over-indexes on Armedangels (14.14×), Fair trade (6.38×), Allergy (12.36×), and Sustainable energy (3.73×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Hessnatur audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Hessnatur. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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