Maas Natur Audience in Germany
Maas Natur has an estimated audience of 393,499 people in Germany. 66.3% are female, 33.7% are male, average age 38.3. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Niedersachsen. Top brand affinities: Progressive rock, Collectable, Natural rubber, Figure painting (hobby), Catania.
The average Maas Natur fan in Germany is 38.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Niedersachsen. Top brand affinities include Progressive rock, Collectable, Natural rubber, with strongest over-indexing on Progressive rock (2.44× the country average). Demographically, the Maas Natur audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand
Demographics of Maas Natur fans
| Metric | Value |
|---|---|
| Female | 66.3% |
| Male | 33.7% |
| Average age | 38.3 |
| Estimated audience size | 393,499 |
Audience persona
The typical Maas Natur fan in Germany is more female, around 38.3 years old, with strong Sustainability tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 124,018 | 1.44× |
| Baden-Württemberg | 71,426 | 1.33× |
| Niedersachsen | 70,512 | 1.85× |
| Bayern | 55,710 | 0.88× |
| Hessen | 30,753 | 1.03× |
| Schleswig-Holstein | 20,421 | 1.45× |
| Rheinland-Pfalz | 18,067 | 0.92× |
| Sachsen | 15,265 | 0.79× |
| Hamburg | 12,236 | 1.38× |
| Berlin | 10,375 | 0.59× |
| Brandenburg | 7,249 | 0.59× |
| Thüringen | 6,780 | 0.68× |
| Mecklenburg-Vorpommern | 5,711 | 0.76× |
| Sachsen-Anhalt | 4,123 | 0.4× |
| Bremen | 4,016 | 1.19× |
| Saarland | 3,534 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 2.44× | Music & Radio |
| Collectable | 1.57× | Kids & Family |
| Natural rubber | 2.03× | Cars & Mobility |
| Figure painting (hobby) | 2.69× | Arts & Culture |
| Catania | 4.88× | Travel & Leisure |
| Information sensitivity | 2.9× | Technology & Electronics |
| Stamp collecting | 2.84× | Home & Garden |
| Paul Dano | 2.46× | Movies & TV |
| Cachorro | 1.78× | Pets & Animals |
| Headhunters (film) | 2.39× | Movies & TV |
| Roaming | 2.02× | Technology & Electronics |
| Mülheim | 1.66× | Travel & Leisure |
| Opposition (politics) | 2.87× | Politics & Society |
| McGregor, Iowa | 3.74× | Shopping |
| Emil Nolde | 2.39× | Arts & Culture |
| Low-carbon emission | 2.57× | Politics & Society |
| Henley shirt | 2.07× | Fashion & Accessoires |
| Bugatti Chiron | 2.19× | Cars & Mobility |
| Scratching post | 2.25× | Pets & Animals |
| Carrie (novel) | 2.19× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 6.03 |
| Design Affinity | PREMIUM | 1.73 |
| Creativity | OPEN | 1.67 |
| Sports Activity | POWER | 1.54 |
| DIY Mentality | THRILL | 1.44 |
| LGBTQ+ Identity | OPEN | 1.42 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 94.2% |
| Austria | 2.7% |
| Switzerland | 1.0% |
See Maas Natur audiences in other countries
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Frequently asked questions
How many fans does Maas Natur have in Germany?
Maas Natur has an estimated audience of 393,499 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Maas Natur fans?
66.3% of Maas Natur fans are female, 33.7% are male, with an average age of 38.3 years.
Which brands do Maas Natur fans like most?
Maas Natur fans show strongest brand affinity for Progressive rock (2.44×), Collectable (1.57×), and Natural rubber (2.03×) over the country average.
Where do Maas Natur fans live in Germany?
Maas Natur fans in Germany are most concentrated in Nordrhein-Westfalen (reach 124,018), Baden-Württemberg (reach 71,426), and Niedersachsen (reach 70,512). These three regions account for the largest share of the active audience.
What other brands do Maas Natur fans also like?
Beyond Maas Natur itself, the audience over-indexes on Collectable (1.57×), Natural rubber (2.03×), Figure painting (hobby) (2.69×), and Catania (4.88×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Maas Natur. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.