Inc. (magazine) Audience in Germany
Inc. (magazine) has an estimated audience of 285,402 people in Germany. 37.9% are female, 62.1% are male, average age 28.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: KLIX (AM), Business English, Progressive rock, Combat sport, Christmas Gift.
The average Inc. (magazine) fan in Germany is 28.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include KLIX (AM), Business English, Progressive rock, with strongest over-indexing on KLIX (AM) (5.13× the country average). Demographically, the Inc. (magazine) audience skews more male with an average age of 28.4, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Website / Newspaper / Magazine
Demographics of Inc. (magazine) fans
| Metric | Value |
|---|---|
| Female | 37.9% |
| Male | 62.1% |
| Average age | 28.4 |
| Estimated audience size | 285,402 |
Audience persona
The typical Inc. (magazine) fan in Germany is more male, around 28.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for KLIX (AM).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 63,459 | 1.02× |
| Bayern | 53,728 | 1.17× |
| Baden-Württemberg | 45,256 | 1.16× |
| Hessen | 36,372 | 1.67× |
| Niedersachsen | 23,761 | 0.86× |
| Berlin | 20,191 | 1.58× |
| Rheinland-Pfalz | 13,623 | 0.95× |
| Sachsen | 12,282 | 0.88× |
| Schleswig-Holstein | 8,903 | 0.87× |
| Hamburg | 7,678 | 1.19× |
| Brandenburg | 6,731 | 0.76× |
| Thüringen | 6,006 | 0.83× |
| Sachsen-Anhalt | 5,604 | 0.76× |
| Mecklenburg-Vorpommern | 3,420 | 0.63× |
| Saarland | 2,850 | 0.81× |
| Bremen | 2,110 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| KLIX (AM) | 5.13× | Music & Radio |
| Business English | 5.41× | Business & Career |
| Progressive rock | 2.69× | Music & Radio |
| Combat sport | 2.22× | Sports |
| Christmas Gift | 2.6× | Kids & Family |
| Unique Gifts | 1.9× | Shopping |
| Torchlight | 13.75× | Games |
| Haberler | 1.56× | News |
| Birthday Gifts | 1.83× | Kids & Family |
| Hoorn | 8.38× | Travel & Leisure |
| Racing | 1.91× | Cars & Mobility |
| Israel | 1.98× | Travel & Leisure |
| Product design | 1.62× | Business & Career |
| Commercial mortgage | 1.94× | Business & Career |
| Ipoh | 13.24× | Travel & Leisure |
| Natural rubber | 2.06× | Cars & Mobility |
| Noodle (Gorillaz) | 2.74× | Music & Radio |
| Guingamp | 19.13× | Travel & Leisure |
| Max Planck Society | 8.42× | Politics & Society |
| Heerhugowaard | 14.01× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.94 |
| Sustainability | BALANCE | 1.73 |
| Sports Activity | POWER | 1.65 |
| Career Orientation | POWER | 1.65 |
| Family Orientation | CONSERVATISM | 1.63 |
| Pet Ownership | JOY | 1.56 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 40.2% |
| India | 8.4% |
| United Kingdom | 4.4% |
See Inc. (magazine) audiences in other countries
More Business & Career audiences in Germany
- TikTok (26,168,913)
- Instagram (25,858,505)
- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
Frequently asked questions
How many fans does Inc. (magazine) have in Germany?
Inc. (magazine) has an estimated audience of 285,402 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Inc. (magazine) fans?
37.9% of Inc. (magazine) fans are female, 62.1% are male, with an average age of 28.4 years.
Which brands do Inc. (magazine) fans like most?
Inc. (magazine) fans show strongest brand affinity for KLIX (AM) (5.13×), Business English (5.41×), and Progressive rock (2.69×) over the country average.
Where do Inc. (magazine) fans live in Germany?
Inc. (magazine) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 63,459), Bayern (reach 53,728), and Baden-Württemberg (reach 45,256). These three regions account for the largest share of the active audience.
What other brands do Inc. (magazine) fans also like?
Beyond Inc. (magazine) itself, the audience over-indexes on Business English (5.41×), Progressive rock (2.69×), Combat sport (2.22×), and Christmas Gift (2.6×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Inc. (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.