A data profile of the people who buy, follow and care about Inc. (magazine) in Germany — modelled from more than twelve digital signal sources. Inc. (magazine) has an estimated audience of 288,332 people in Germany.
The average Inc. (magazine) fan in Germany is 28.4 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include MarketWatch, Breuninger, Fast Company (magazine), with strongest over-indexing on MarketWatch (32.93× the country average).
Demographically, the Inc. (magazine) audience skews more male with an average age of 28.4, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Inc. (magazine) fan in Germany is more male, around 28.4 years old, with strong Career Orientation tendencies and a notable affinity for MarketWatch.
The key figures that characterise the Inc. (magazine) profile in Germany.
37.9% are female, 62.1% are male, average age 28.4.
| Metric | Value |
|---|---|
| Female | 37.9% |
| Male | 62.1% |
| Average age | 28.4 |
| Estimated audience size | 288,332 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 46% | |
| 20-29 | 28% | |
| 30-39 | 15% | |
| 40-49 | 8% | |
| 50+ | 3% |
of the worldwide Inc. (magazine) audience comes from Germany.
| Country | Share |
|---|---|
| United States | 39.9% |
| India | 8.5% |
| Japan | 4.4% |
Where the Inc. (magazine) audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~30K | 1.52× | |
| 02 | Berlin | ~20K | 1.47× | |
| 03 | Bayern | ~50K | 1.14× | |
| 04 | Hamburg | ~7K | 1.14× | |
| 05 | Baden-Württemberg | ~40K | 1.08× | |
| 06 | Bremen | ~2K | 1.01× | |
| 07 | Nordrhein-Westfalen | ~60K | 0.97× | |
| 08 | Rheinland-Pfalz | ~10K | 0.94× | |
| 09 | Sachsen | ~10K | 0.94× | |
| 10 | Schleswig-Holstein | ~9K | 0.91× | |
| 11 | Saarland | ~3K | 0.91× | |
| 12 | Thüringen | ~7K | 0.90× | |
| 13 | Niedersachsen | ~20K | 0.89× | |
| 14 | Sachsen-Anhalt | ~7K | 0.88× | |
| 15 | Brandenburg | ~8K | 0.85× | |
| 16 | Mecklenburg-Vorpommern | ~4K | 0.80× |
The strongest cross-interests of the Inc. (magazine) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fast Company (magazine) | Business & Career | 57.80× | ||
| 02 | A.P.C. | Fashion & Accessoires | 43.73× | ||
| 03 | MarketWatch | Business & Career | 32.93× | ||
| 04 | Herman Miller (manufacturer) | Home & Garden | 22.93× | ||
| 05 | Muse (band) | Music & Radio | 22.39× | ||
| 06 | Kohl (cosmetics) | Beauty & Wellness | 18.21× | ||
| 07 | Origins (cosmetics) | Beauty & Wellness | 14.35× | ||
| 08 | The Verge | Technology & Electronics | 14.19× | ||
| 09 | Vincent Cassel | Movies & TV | 12.05× | ||
| 10 | Jared Leto | Movies & TV | 8.42× | ||
| 11 | US Open (tennis) | Sports | 8.14× | ||
| 12 | Department store | Shopping | 6.43× | ||
| 13 | Breuninger | Fashion & Accessoires | 5.90× | ||
| 14 | Alexander Zverev | Sports | 5.31× | ||
| 15 | Pharmacy | Business & Career | 4.77× | ||
| 16 | Ralph Lauren | Fashion & Accessoires | 4.31× | ||
| 17 | Self-awareness | Health | 4.12× | ||
| 18 | Hermès | Fashion & Accessoires | 2.33× | ||
| 19 | Tagesschau | Movies & TV | 1.72× | ||
| 20 | TikTok | Internet & Social Media | 1.66× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.96× | |
| Early Adopter Mentality | POWER | 1.84× | |
| Family Orientation | CONSERVATISM | 1.56× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.79× | |
| Social Media Usage | JOY | 0.94× | |
| Spirituality | BALANCE | 0.95× |
Inc. (magazine) has an estimated audience of 288,332 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
37.9% of Inc. (magazine) fans are female, 62.1% are male, with an average age of 28.4 years.
Inc. (magazine) fans show strongest brand affinity for MarketWatch (32.93×), Breuninger (5.9×), and Fast Company (magazine) (57.8×) over the country average.
Inc. (magazine) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.
Beyond Inc. (magazine) itself, the audience over-indexes on Breuninger (5.9×), Fast Company (magazine) (57.8×), Muse (band) (22.39×), and Alexander Zverev (5.31×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Inc. (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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