Rascasse Audience Intelligence

Inc. (magazine) Audience in Germany

A data profile of the people who buy, follow and care about Inc. (magazine) in Germany — modelled from more than twelve digital signal sources. Inc. (magazine) has an estimated audience of 288,332 people in Germany.

The average Inc. (magazine) fan in Germany is 28.4 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include MarketWatch, Breuninger, Fast Company (magazine), with strongest over-indexing on MarketWatch (32.93× the country average).

Demographically, the Inc. (magazine) audience skews more male with an average age of 28.4, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Inc. (magazine) fan in Germany is more male, around 28.4 years old, with strong Career Orientation tendencies and a notable affinity for MarketWatch.

Category: Business & Career · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Inc. (magazine) profile in Germany.

Audience size
288K
in Germany
Gender
37.9%
62.1% male
Age
28.4
average years
Country rank
#17845
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Inc. (magazine)

37.9% are female, 62.1% are male, average age 28.4.

Fig. 02

Gender split

37.9%
Female
62.1%
Male
Demographic split for Inc. (magazine) audience in Germany
MetricValue
Female37.9%
Male62.1%
Average age28.4
Estimated audience size288,332
Fig. 03

Age distribution

Ø 28.4
average years
Age distribution of the Inc. (magazine) audience in Germany
Age bracketShare%
16-1946%
20-2928%
30-3915%
40-498%
50+3%
Fig. 04

Worldwide distribution

2.2%

of the worldwide Inc. (magazine) audience comes from Germany.

Worldwide audience distribution share by country for Inc. (magazine)
CountryShare
United States39.9%
India8.5%
Japan4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Inc. (magazine) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Inc. (magazine) fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~30K1.52×
02Berlin~20K1.47×
03Bayern~50K1.14×
04Hamburg~7K1.14×
05Baden-Württemberg~40K1.08×
06Bremen~2K1.01×
07Nordrhein-Westfalen~60K0.97×
08Rheinland-Pfalz~10K0.94×
09Sachsen~10K0.94×
10Schleswig-Holstein~9K0.91×
11Saarland~3K0.91×
12Thüringen~7K0.90×
13Niedersachsen~20K0.89×
14Sachsen-Anhalt~7K0.88×
15Brandenburg~8K0.85×
16Mecklenburg-Vorpommern~4K0.80×
Fig. 06

Affinity by region

Affinity by region — Inc. (magazine), Germany
0.80×1.00×1.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Inc. (magazine) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Inc. (magazine) audience
#·InterestCategoryAffinity×
01Fast Company (magazine)Business & Career57.80×
02A.P.C.Fashion & Accessoires43.73×
03MarketWatchBusiness & Career32.93×
04Herman Miller (manufacturer)Home & Garden22.93×
05Muse (band)Music & Radio22.39×
06Kohl (cosmetics)Beauty & Wellness18.21×
07Origins (cosmetics)Beauty & Wellness14.35×
08The VergeTechnology & Electronics14.19×
09Vincent CasselMovies & TV12.05×
10Jared LetoMovies & TV8.42×
11US Open (tennis)Sports8.14×
12Department storeShopping6.43×
13BreuningerFashion & Accessoires5.90×
14Alexander ZverevSports5.31×
15PharmacyBusiness & Career4.77×
16Ralph LaurenFashion & Accessoires4.31×
17Self-awarenessHealth4.12×
18HermèsFashion & Accessoires2.33×
19TagesschauMovies & TV1.72×
20TikTokInternet & Social Media1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Inc. (magazine) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Inc. (magazine) audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.96×
Early Adopter MentalityPOWER1.84×
Family OrientationCONSERVATISM1.56×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Inc. (magazine) audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.79×
Social Media UsageJOY0.94×
SpiritualityBALANCE0.95×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Inc. (magazine) have in Germany?

Inc. (magazine) has an estimated audience of 288,332 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Inc. (magazine) fans?

37.9% of Inc. (magazine) fans are female, 62.1% are male, with an average age of 28.4 years.

03

Which brands do Inc. (magazine) fans like most?

Inc. (magazine) fans show strongest brand affinity for MarketWatch (32.93×), Breuninger (5.9×), and Fast Company (magazine) (57.8×) over the country average.

04

Where do Inc. (magazine) fans live in Germany?

Inc. (magazine) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Inc. (magazine) fans also like?

Beyond Inc. (magazine) itself, the audience over-indexes on Breuninger (5.9×), Fast Company (magazine) (57.8×), Muse (band) (22.39×), and Alexander Zverev (5.31×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Inc. (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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