Inc. (magazine) Audience in United States

Inc. (magazine) logo

Inc. (magazine) has an estimated audience of 5,156,931 people in United States. 49.7% are female, 50.3% are male, average age 35.9. Top regions: California, Texas, Florida. Top brand affinities: Product design, Home equity, Isometric exercise, UK garage, Business English.

The average Inc. (magazine) fan in United States is 35.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Product design, Home equity, Isometric exercise, with strongest over-indexing on Product design (3.7× the country average). Demographically, the Inc. (magazine) audience skews balanced with an average age of 35.9, and over-indexes on personality traits such as Early Adopter Mentality, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Website / Newspaper / Magazine

Demographics of Inc. (magazine) fans

Demographic split for Inc. (magazine) audience in United States
MetricValue
Female49.7%
Male50.3%
Average age35.9
Estimated audience size5,156,931

Audience persona

The typical Inc. (magazine) fan in United States is balanced, around 35.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for Inc. (magazine) in United States
RegionReachAffinity
California801,2401.41×
Texas506,5001.14×
Florida484,3441.39×
New York431,1111.5×
North Carolina232,5451.5×
Illinois225,0661.31×
Georgia206,0891.3×
Pennsylvania173,0371×
Ohio152,5550.96×
New Jersey150,3461.15×
Virginia146,8811.17×
Michigan127,8090.95×
Massachusetts125,6441.24×
Washington123,9411.2×
Maryland109,6071.24×
Indiana100,5801.07×
Arizona99,3830.94×
Tennessee91,0470.88×
Colorado80,6800.99×
Minnesota78,8411.07×
Missouri67,6060.81×
Wisconsin67,4030.87×
South Carolina66,6250.86×
Alabama63,7130.88×
Louisiana61,8550.93×
Kentucky55,5220.86×
Oregon55,4930.94×
Connecticut54,8961.06×
Oklahoma48,6750.85×
Nevada48,2070.97×
Kansas39,2430.97×
Mississippi35,9250.85×
Iowa35,5520.84×
Utah34,1410.74×
Arkansas32,4850.76×
Hawaii28,6021.29×
Washington, District of Columbia21,4941.39×
West Virginia20,3600.85×
Nebraska20,3210.79×
Idaho18,7470.72×
New Hampshire18,2790.9×
New Mexico17,9470.69×
Rhode Island17,4631.06×
Maine14,7860.8×
Delaware12,9560.91×
Montana11,1600.78×
Alaska11,1571.01×
North Dakota9,4950.9×
South Dakota8,7410.73×
Vermont8,3350.92×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Inc. (magazine) audience
BrandAffinityCategory
Product design3.7×Business & Career
Home equity2.2×Home & Garden
Isometric exercise7.69×Sports
UK garage4.43×Music & Radio
Business English4.48×Business & Career
Historic site3.31×Arts & Culture
JDSU2.31×Business & Career
Israel1.56×Travel & Leisure
Fairy godmother5.2×Literature
Grinch2.65×Movies & TV
Goop3.43×Internet & Social Media
Atkins diet3.28×Health
Shiba Inu4.44×Pets & Animals
Governor of Michigan4.6×Politics & Society
Home staging3×Home & Garden
Stamp collecting2.7×Home & Garden
Vocal harmony2.56×Music & Radio
Hipster5.4×Politics & Society
University of Rochester9.78×Business & Career
Mathcore4.08×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Inc. (magazine) audience
TraitClusterScore
Early Adopter MentalityPOWER1.7
Quality AwarenessPREMIUM1.67
Career OrientationPOWER1.64
TraditionCONSERVATISM1.5
Luxury OrientationPREMIUM1.48
Family OrientationCONSERVATISM1.39

Worldwide distribution

Worldwide audience distribution share by country for Inc. (magazine)
CountryShare
United States40.2%
India8.4%
United Kingdom4.4%

See Inc. (magazine) audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Inc. (magazine) have in United States?

Inc. (magazine) has an estimated audience of 5,156,931 people in United States, concentrated in California and Texas.

What is the gender split and age of Inc. (magazine) fans?

49.7% of Inc. (magazine) fans are female, 50.3% are male, with an average age of 35.9 years.

Which brands do Inc. (magazine) fans like most?

Inc. (magazine) fans show strongest brand affinity for Product design (3.7×), Home equity (2.2×), and Isometric exercise (7.69×) over the country average.

Where do Inc. (magazine) fans live in United States?

Inc. (magazine) fans in United States are most concentrated in California (reach 801,240), Texas (reach 506,500), and Florida (reach 484,344). These three regions account for the largest share of the active audience.

What other brands do Inc. (magazine) fans also like?

Beyond Inc. (magazine) itself, the audience over-indexes on Home equity (2.2×), Isometric exercise (7.69×), UK garage (4.43×), and Business English (4.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Inc. (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.