Rascasse Audience Intelligence

Inc. (magazine) Audience in United States

A data profile of the people who buy, follow and care about Inc. (magazine) in United States — modelled from more than twelve digital signal sources. Inc. (magazine) has an estimated audience of 5,169,372 people in United States.

#168among Website / Newspaper / Magazine in United States#598in Business & Career

The average Inc. (magazine) fan in United States is 35.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Google Maps, Crazy, Stupid, Love., The UPS Store, with strongest over-indexing on Google Maps (2.55× the country average).

Demographically, the Inc. (magazine) audience skews balanced with an average age of 35.9, and over-indexes on personality traits such as Career Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Inc. (magazine) fan in United States is balanced, around 35.9 years old, with strong Career Orientation tendencies and a notable affinity for Google Maps.

Category: Business & Career · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Inc. (magazine) profile in United States.

Audience size
5.2M
in United States
Gender
49.7%♀
50.3% male
Age
35.9
average years
Country rank
#6483
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Inc. (magazine)

49.7% are female, 50.3% are male, average age 35.9.

Fig. 02

Gender split

49.7%
Female
50.3%
Male
Demographic split for Inc. (magazine) audience in United States
MetricValue
Female49.7%
Male50.3%
Average age35.9
Estimated audience size5,169,372
Fig. 03

Age distribution

Ø 35.9
average years
Age distribution of the Inc. (magazine) audience in United States
Age bracketShare%
16-1929%
20-2920%
30-3919%
40-4918%
50+14%
Fig. 04

Worldwide distribution

39.9%

of the worldwide Inc. (magazine) audience comes from United States.

Worldwide audience distribution share by country for Inc. (magazine)
CountryShare
United States39.9%
India8.5%
Japan4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Inc. (magazine) audience in United States is strongest.

Fig. 05

Top regions by affinity

Inc. (magazine) fans by region: top regions in United States
#RegionReachAffinity×
01New York~400K1.42×
02Washington, District of Columbia~20K1.36×
03California~800K1.35×
04North Carolina~200K1.32×
05Rhode Island~20K1.32×
06Florida~500K1.31×
07Illinois~200K1.24×
08Georgia~200K1.24×
09Massachusetts~100K1.22×
10Alaska~10K1.21×
11Maryland~100K1.20×
12Hawaii~30K1.18×
13New Jersey~200K1.15×
14Virginia~100K1.12×
15Washington~100K1.08×
16Connecticut~60K1.08×
17Vermont~10K1.07×
18Texas~500K1.06×
19Minnesota~80K1.04×
20Indiana~100K1.03×
21Pennsylvania~200K0.97×
22Maine~20K0.97×
23Kansas~40K0.96×
24North Dakota~10K0.96×
25Michigan~100K0.95×
26Colorado~80K0.95×
27Nevada~50K0.95×
28New Hampshire~20K0.95×
29Delaware~10K0.95×
30West Virginia~20K0.94×
31Louisiana~60K0.93×
32Ohio~100K0.92×
33Arizona~100K0.92×
34Mississippi~40K0.91×
35Oregon~50K0.89×
36Wisconsin~70K0.88×
37Alabama~60K0.87×
38Oklahoma~50K0.87×
39Montana~10K0.87×
40Tennessee~90K0.86×
41Iowa~40K0.86×
42South Carolina~70K0.85×
43Kentucky~60K0.85×
44South Dakota~10K0.83×
45Arkansas~30K0.82×
46Nebraska~20K0.80×
47Missouri~70K0.79×
48Idaho~20K0.75×
49New Mexico~20K0.75×
50Utah~30K0.74×
Fig. 06

Affinity by region

Affinity by region — Inc. (magazine), United States
0.74×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Inc. (magazine) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Inc. (magazine) audience
#·InterestCategoryAffinity×
01Crazy, Stupid, Love.Movies & TV11.53×
02Mars Attacks!Movies & TV11.53×
03Axe (brand)Beauty & Wellness8.36×
04Adriana LimaFashion & Accessoires5.75×
05Audemars PiguetFashion & Accessoires5.46×
06Dropbox (service)Technology & Electronics5.28×
07OmegaFashion & Accessoires5.19×
08Bored PandaInternet & Social Media3.96×
09Dillard'sFashion & Accessoires3.26×
10InnovationBusiness & Career2.83×
11The UPS StoreShopping2.69×
12Folk musicMusic & Radio2.64×
13Google MapsInternet & Social Media2.55×
14Real propertyHome & Garden2.48×
15Master of Business AdministrationBusiness & Career2.48×
16Sustainable energyHome & Garden2.34×
17Online newspaperNews2.33×
18Tesla MotorsCars & Mobility2.21×
19High schoolBusiness & Career1.86×
20Trader Joe'sShopping1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Inc. (magazine) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Inc. (magazine) audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.77×
Quality AwarenessPREMIUM1.56×
TraditionCONSERVATISM1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Inc. (magazine) audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.79×
CreativityOPEN0.81×
ExtroversionTHRILL0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Inc. (magazine) have in United States?

Inc. (magazine) has an estimated audience of 5,169,372 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Inc. (magazine) fans?

49.7% of Inc. (magazine) fans are female, 50.3% are male, with an average age of 35.9 years.

03

Which brands do Inc. (magazine) fans like most?

Inc. (magazine) fans show strongest brand affinity for Google Maps (2.55×), Crazy, Stupid, Love. (11.53×), and The UPS Store (2.69×) over the country average.

04

Where do Inc. (magazine) fans live in United States?

Inc. (magazine) fans in United States are most concentrated in California (reach ~800K), Texas (reach ~500K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Inc. (magazine) fans also like?

Beyond Inc. (magazine) itself, the audience over-indexes on Crazy, Stupid, Love. (11.53×), The UPS Store (2.69×), Dillard's (3.26×), and Innovation (2.83×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Inc. (magazine) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Inc. (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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