Rascasse Audience Intelligence

Inc. (magazine) Audience in Brazil

A data profile of the people who buy, follow and care about Inc. (magazine) in Brazil — modelled from more than twelve digital signal sources. Inc. (magazine) has an estimated audience of 337,523 people in Brazil.

Inc. (magazine) has an estimated audience of 337,523 people in Brazil. 41.9% are female, 58.1% are male, average age 38.1. Top brand affinities: Adriana Lima, Jessica Alba, Scarlett Johansson, Megan Fox, Halle Berry.

Top brand affinities include Adriana Lima, Jessica Alba, Scarlett Johansson, with strongest over-indexing on Adriana Lima (20× the country average).

Demographically, the Inc. (magazine) audience skews more male with an average age of 38.1, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality.

The typical Inc. (magazine) fan in Brazil is more male, around 38.1 years old, with strong Career Orientation tendencies and a notable affinity for Adriana Lima.

Category: Business & Career · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Inc. (magazine) profile in Brazil.

Audience size
338K
in Brazil
Gender
41.9%
58.1% male
Age
38.1
average years
Country rank
#12437
Website / Newspaper / Magazine in Brazil
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Inc. (magazine)

41.9% are female, 58.1% are male, average age 38.1.

Fig. 02

Gender split

41.9%
Female
58.1%
Male
Demographic split for Inc. (magazine) audience in Brazil
MetricValue
Female41.9%
Male58.1%
Average age38.1
Estimated audience size337,523
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the Inc. (magazine) audience in Brazil
Age bracketShare%
16-1918%
20-2921%
30-3925%
40-4922%
50+13%
Fig. 04

Worldwide distribution

2.6%

of the worldwide Inc. (magazine) audience comes from Brazil.

Worldwide audience distribution share by country for Inc. (magazine)
CountryShare
United States39.9%
India8.5%
Japan4.4%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Inc. (magazine) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Inc. (magazine) audience
#·InterestCategoryAffinity×
01Harvard Business ReviewBusiness & Career34.38×
02Adriana LimaFashion & Accessoires20.00×
03Jessica AlbaMovies & TV20.00×
04Halle BerryMovies & TV20.00×
05Barbara PalvinFashion & Accessoires20.00×
06Elizabeth DebickiMovies & TV20.00×
07Placebo (band)Music & Radio20.00×
08Izabel GoulartFashion & Accessoires20.00×
09Penélope CruzMovies & TV20.00×
10John Wick 2Movies & TV19.22×
11Natalie DormerMovies & TV18.64×
12Heidi KlumFashion & Accessoires14.43×
13Natalie PortmanMovies & TV13.73×
14Spy filmMovies & TV12.03×
15Scarlett JohanssonMovies & TV10.97×
16Nicole KidmanMovies & TV9.39×
17Megan FoxMovies & TV9.25×
18Career developmentBusiness & Career9.16×
19The Big Bang TheoryMovies & TV5.98×
20SupermanMovies & TV2.15×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Inc. (magazine) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Inc. (magazine) audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER4.31×
Early Adopter MentalityPOWER4.26×
Convenience OrientationPREMIUM2.15×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Inc. (magazine) audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.49×
TraditionCONSERVATISM0.54×
Price SensitivityPREMIUM0.59×
1.00× baseline
Appendix

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How to read this data

Audience size is the estimated number of people in Brazil who actively search for Inc. (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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