A data profile of the people who buy, follow and care about Wired (magazine) in Italy — modelled from more than twelve digital signal sources. Wired (magazine) has an estimated audience of 3,918,713 people in Italy.
The average Wired (magazine) fan in Italy is 43.8 years old, more male, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Veneto.
Top brand affinities include La Stampa, Robert Redford, Il Giornale, with strongest over-indexing on La Stampa (2.67× the country average).
Demographically, the Wired (magazine) audience skews more male with an average age of 43.8, and over-indexes on personality traits such as Early Adopter Mentality, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Wired (magazine) fan in Italy is more male, around 43.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for La Stampa.
The key figures that characterise the Wired (magazine) profile in Italy.
39.2% are female, 60.8% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 39.2% |
| Male | 60.8% |
| Average age | 43.8 |
| Estimated audience size | 3,918,713 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 33% |
of the worldwide Wired (magazine) audience comes from Italy.
| Country | Share |
|---|---|
| United States | 35.9% |
| Italy | 16.3% |
| United Kingdom | 8.1% |
Where the Wired (magazine) audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lombardy | ~1M | 1.59× | |
| 02 | Veneto | ~500K | 1.53× | |
| 03 | Friuli-Venezia Giulia | ~100K | 1.43× | |
| 04 | Emilia-Romagna | ~500K | 1.42× | |
| 05 | Piedmont | ~400K | 1.41× | |
| 06 | Lazio | ~600K | 1.28× | |
| 07 | Tuscany | ~300K | 1.24× | |
| 08 | Aosta Valley | ~10K | 1.11× | |
| 09 | Marche | ~90K | 0.97× | |
| 10 | Umbria | ~60K | 0.96× | |
| 11 | Liguria | ~100K | 0.94× | |
| 12 | Trentino-Alto Adige/Südtirol | ~70K | 0.92× | |
| 13 | Abruzzo | ~80K | 0.87× | |
| 14 | Sardinia | ~90K | 0.80× | |
| 15 | Puglia | ~200K | 0.79× | |
| 16 | Campania | ~300K | 0.78× | |
| 17 | Molise | ~10K | 0.78× | |
| 18 | Basilicata | ~30K | 0.71× | |
| 19 | Sicilia | ~200K | 0.64× | |
| 20 | Calabria | ~70K | 0.60× |
The strongest cross-interests of the Wired (magazine) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Google Photos | Technology & Electronics | 4.92× | ||
| 02 | Robert Redford | Movies & TV | 4.89× | ||
| 03 | Dakota Johnson | Movies & TV | 4.73× | ||
| 04 | La Stampa | News | 2.67× | ||
| 05 | Le Iene | Movies & TV | 2.66× | ||
| 06 | Sky TG24 | Movies & TV | 2.58× | ||
| 07 | Il Giornale | News | 2.56× | ||
| 08 | Libero (newspaper) | News | 2.35× | ||
| 09 | Audience | Business & Career | 2.30× | ||
| 10 | Fantasy movies | Movies & TV | 2.26× | ||
| 11 | Il Messaggero | News | 2.22× | ||
| 12 | UniCredit | Business & Career | 2.21× | ||
| 13 | Intesa Sanpaolo | Business & Career | 2.10× | ||
| 14 | Tuttosport | Sports | 2.03× | ||
| 15 | Il Fatto Quotidiano | News | 1.86× | ||
| 16 | Borsa Italiana | Business & Career | 1.85× | ||
| 17 | Poste italiane | Business & Career | 1.79× | ||
| 18 | La Gazzetta dello Sport | Sports | 1.76× | ||
| 19 | Religion | Business & Career | 1.63× | ||
| 20 | Catholic Church | Politics & Society | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 2.21× | |
| Spirituality | BALANCE | 1.73× | |
| Need for Security | CONSERVATISM | 1.62× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.92× | |
| Family Orientation | CONSERVATISM | 0.97× | |
| Extroversion | THRILL | 0.98× |
Wired (magazine) has an estimated audience of 3,918,713 people in Italy, concentrated in Lombardy and Lazio.
39.2% of Wired (magazine) fans are female, 60.8% are male, with an average age of 43.8 years.
Wired (magazine) fans show strongest brand affinity for La Stampa (2.67×), Robert Redford (4.89×), and Il Giornale (2.56×) over the country average.
Wired (magazine) fans in Italy are most concentrated in Lombardy (reach ~1M), Lazio (reach ~600K), and Veneto (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Wired (magazine) itself, the audience over-indexes on Robert Redford (4.89×), Il Giornale (2.56×), Il Messaggero (2.22×), and Google Photos (4.92×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Wired (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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