Panasonic Audience in Germany
Panasonic has an estimated audience of 986,024 people in Germany. 39.8% are female, 60.2% are male, average age 39.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Noise-cancelling headphones, Home audio, Headset (audio), Bowers & Wilkins, JBL.
The average Panasonic fan in Germany is 39.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Noise-cancelling headphones, Home audio, Headset (audio), with strongest over-indexing on Noise-cancelling headphones (18.77× the country average). Demographically, the Panasonic audience skews more male with an average age of 39.0, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand · Subtype: Entertainment
Demographics of Panasonic fans
| Metric | Value |
|---|---|
| Female | 39.8% |
| Male | 60.2% |
| Average age | 39.0 |
| Estimated audience size | 986,024 |
Audience persona
The typical Panasonic fan in Germany is more male, around 39.0 years old, with strong Quality Awareness tendencies and a notable affinity for Noise-cancelling headphones.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 235,174 | 1.09× |
| Bayern | 161,696 | 1.02× |
| Baden-Württemberg | 143,969 | 1.07× |
| Niedersachsen | 108,914 | 1.14× |
| Hessen | 79,909 | 1.06× |
| Sachsen | 51,534 | 1.07× |
| Rheinland-Pfalz | 47,066 | 0.95× |
| Berlin | 41,385 | 0.94× |
| Schleswig-Holstein | 34,295 | 0.97× |
| Brandenburg | 33,512 | 1.1× |
| Thüringen | 25,113 | 1× |
| Sachsen-Anhalt | 22,812 | 0.89× |
| Hamburg | 21,622 | 0.97× |
| Mecklenburg-Vorpommern | 17,847 | 0.95× |
| Saarland | 11,064 | 0.91× |
| Bremen | 7,361 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Noise-cancelling headphones | 18.77× | Technology & Electronics |
| Home audio | 16.57× | Technology & Electronics |
| Headset (audio) | 11.39× | Technology & Electronics |
| Bowers & Wilkins | 17.87× | Technology & Electronics |
| JBL | 10.67× | Technology & Electronics |
| Audio equipment | 8.45× | Technology & Electronics |
| Wireless | 4.85× | Technology & Electronics |
| Livemusic | 3.75× | Music & Radio |
| Bose Corporation | 10.85× | Technology & Electronics |
| Apple Airpods | 11.26× | Technology & Electronics |
| Sennheiser | 11.06× | Technology & Electronics |
| Clothes dryer | 8.52× | Home & Garden |
| Marshalls | 13.45× | Fashion & Accessoires |
| Tagesschau | 1.73× | Movies & TV |
| Boulanger | 11.18× | Shopping |
| Stereophonic sound | 10.43× | Music & Radio |
| Loudspeaker | 4.47× | Technology & Electronics |
| Plug-in hybrid | 3.03× | Cars & Mobility |
| Bang & Olufsen | 12.01× | Technology & Electronics |
| DIY Projects | 3.66× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.72 |
| Design Affinity | PREMIUM | 1.57 |
| Luxury Orientation | PREMIUM | 1.43 |
| Early Adopter Mentality | POWER | 1.33 |
| Travelling | THRILL | 1.31 |
| DIY Mentality | THRILL | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 15.4% |
| United States | 8.7% |
| Taiwan | 8.0% |
See Panasonic audiences in other countries
More Entertainment audiences in Germany
- Apple (15,661,924)
- Samsung (9,615,492)
- Sony (1,855,611)
- Yamaha Corporation (1,600,426)
- JBL (1,573,053)
Frequently asked questions
How many fans does Panasonic have in Germany?
Panasonic has an estimated audience of 986,024 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Panasonic fans?
39.8% of Panasonic fans are female, 60.2% are male, with an average age of 39.0 years.
Which brands do Panasonic fans like most?
Panasonic fans show strongest brand affinity for Noise-cancelling headphones (18.77×), Home audio (16.57×), and Headset (audio) (11.39×) over the country average.
Where do Panasonic fans live in Germany?
Panasonic fans in Germany are most concentrated in Nordrhein-Westfalen (reach 235,174), Bayern (reach 161,696), and Baden-Württemberg (reach 143,969). These three regions account for the largest share of the active audience.
What other brands do Panasonic fans also like?
Beyond Panasonic itself, the audience over-indexes on Home audio (16.57×), Headset (audio) (11.39×), Bowers & Wilkins (17.87×), and JBL (10.67×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Panasonic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.