Rascasse Audience Intelligence

Panasonic Target Market in United States

A data profile of the people who buy, follow and care about Panasonic in United States — modelled from more than twelve digital signal sources. Panasonic has an estimated audience of 1,981,352 people in United States.

#12among Entertainment in United States#1462among Brand in United States#521in Technology & Electronics

The average Panasonic fan in United States is 40.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Memory card, Anthony Edwards, Quotation, with strongest over-indexing on Memory card (20.94× the country average).

Demographically, the Panasonic audience skews more male with an average age of 40.2, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Panasonic fan in United States is more male, around 40.2 years old, with strong Need for Security tendencies and a notable affinity for Memory card.

Category: Technology & Electronics · Type: Brand · Subtype: Entertainment

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Panasonic profile in United States.

Audience size
2M
in United States
Gender
43.2%♀
56.8% male
Age
40.2
average years
Country rank
#14338
Brand in United States
Fig. 01

Search interest · 12-month trend

+58%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Panasonic

43.2% are female, 56.8% are male, average age 40.2.

Fig. 02

Gender split

43.2%
Female
56.8%
Male
Demographic split for Panasonic audience in United States
MetricValue
Female43.2%
Male56.8%
Average age40.2
Estimated audience size1,981,352
Fig. 03

Age distribution

Ø 40.2
average years
Age distribution of the Panasonic audience in United States
Age bracketShare%
16-1921%
20-2917%
30-3918%
40-4918%
50+27%
Fig. 04

Worldwide distribution

8.6%

of the worldwide Panasonic audience comes from United States.

Worldwide audience distribution share by country for Panasonic
CountryShare
Japan15.0%
United States8.6%
Taiwan7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Panasonic audience in United States is strongest.

Fig. 05

Top regions by affinity

Panasonic customers by region in United States
#RegionReachAffinity×
01Kansas~90K5.94×
02Nevada~40K2.26×
03Missouri~50K1.54×
04New Jersey~70K1.40×
05California~300K1.36×
06New York~100K1.23×
07Hawaii~10K1.22×
08Washington~50K1.17×
09Colorado~40K1.16×
10Oregon~20K1.13×
11Massachusetts~40K1.11×
12Washington, District of Columbia~6K1.03×
13Illinois~60K0.98×
14Virginia~50K0.98×
15Vermont~3K0.97×
16Connecticut~20K0.95×
17New Hampshire~7K0.95×
18Georgia~50K0.92×
19Michigan~50K0.91×
20Rhode Island~5K0.89×
21Texas~100K0.87×
22Pennsylvania~60K0.86×
23Alaska~4K0.86×
24Florida~100K0.85×
25Maryland~30K0.85×
26Minnesota~20K0.84×
27Maine~6K0.83×
28Delaware~4K0.83×
29Wisconsin~20K0.82×
30Utah~10K0.82×
31Montana~4K0.82×
32Arizona~30K0.80×
33New Mexico~8K0.80×
34North Carolina~50K0.79×
35Iowa~10K0.79×
36Idaho~8K0.79×
37South Dakota~4K0.79×
38Ohio~50K0.78×
39Indiana~30K0.78×
40Kentucky~20K0.78×
41Nebraska~8K0.78×
42Tennessee~30K0.77×
43North Dakota~3K0.77×
44Louisiana~20K0.76×
45West Virginia~7K0.76×
46South Carolina~20K0.74×
47Oklahoma~20K0.74×
48Arkansas~10K0.74×
49Alabama~20K0.72×
50Mississippi~10K0.72×
Fig. 06

Affinity by region

Affinity by region — Panasonic, United States
0.72×1.00×5.94×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Panasonic audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Panasonic audience
#·InterestCategoryAffinity×
01Memory cardTechnology & Electronics20.94×
02Audio power amplifierTechnology & Electronics11.16×
03GitHubInternet & Social Media6.28×
04QuotationBusiness & Career4.95×
05Anthony EdwardsMovies & TV4.77×
06Electronic musical instrumentMusic & Radio4.71×
07JingoismPolitics & Society4.30×
08Creative CommonsTechnology & Electronics3.24×
09Dick Van DykeMovies & TV3.21×
10WikipediaInternet & Social Media3.10×
11ElectronicsTechnology & Electronics3.01×
12Lindsey GrahamPolitics & Society2.92×
13Melania TrumpPolitics & Society2.80×
14GmailInternet & Social Media2.60×
15Android (operating system)Technology & Electronics2.27×
16TexasTravel & Leisure2.25×
17United StatesTravel & Leisure1.78×
18Rock musicMusic & Radio1.76×
19Online shoppingShopping1.61×
20Outdoor recreationSports1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Panasonic audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Panasonic audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.91×
PatriotismCONSERVATISM1.59×
Quality AwarenessPREMIUM1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Panasonic audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.92×
IndulgenceJOY0.97×
CreativityOPEN1.04×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Panasonic's target market in United States?

Panasonic's target market in United States covers an estimated 1,981,352 people, concentrated in California and Texas.

02

What is the gender split and age of Panasonic customers?

43.2% of the Panasonic audience are female, 56.8% are male, with an average age of 40.2 years.

03

Which brands do Panasonic fans like most?

Panasonic fans show strongest brand affinity for Memory card (20.94×), Anthony Edwards (4.77×), and Quotation (4.95×) over the country average.

04

Where do Panasonic fans live in United States?

Panasonic fans in United States are most concentrated in California (reach ~300K), Texas (reach ~100K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Panasonic fans also like?

Beyond Panasonic itself, the audience over-indexes on Anthony Edwards (4.77×), Quotation (4.95×), Audio power amplifier (11.16×), and Lindsey Graham (2.92×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Entertainment audiences in United States

See Panasonic audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Panasonic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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