Panasonic Audience in United States

Panasonic logo

Panasonic has an estimated audience of 1,926,249 people in United States. 43.2% are female, 56.8% are male, average age 40.2. Top regions: California, Texas, New York. Top brand affinities: Yahoo!ショッピング, Memory card, Quotation, Audio power amplifier, GitHub.

The average Panasonic fan in United States is 40.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Yahoo!ショッピング, Memory card, Quotation, with strongest over-indexing on Yahoo!ショッピング (3.81× the country average). Demographically, the Panasonic audience skews more male with an average age of 40.2, and over-indexes on personality traits such as Indulgence, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand · Subtype: Entertainment

Demographics of Panasonic fans

Demographic split for Panasonic audience in United States
MetricValue
Female43.2%
Male56.8%
Average age40.2
Estimated audience size1,926,249

Audience persona

The typical Panasonic fan in United States is more male, around 40.2 years old, with strong Indulgence tendencies and a notable affinity for Yahoo!ショッピング.

Top regions in United States

Top regions ranked by reach for Panasonic in United States
RegionReachAffinity
California316,4061.49×
Texas157,8400.95×
New York149,0561.38×
Florida112,9800.87×
New Jersey76,5391.56×
Illinois69,1051.08×
Georgia59,2181×
Pennsylvania57,2460.88×
Kansas52,0143.43×
Virginia51,9171.11×
North Carolina50,4530.87×
Ohio50,2480.85×
Michigan50,0210.99×
Washington48,6761.26×
Nevada46,7232.51×
Massachusetts46,1981.22×
Missouri41,6881.34×
Arizona33,2210.84×
Colorado32,8361.08×
Tennessee31,7840.82×
Maryland30,3860.92×
Indiana28,9380.82×
Oregon25,1251.14×
Wisconsin24,8500.86×
Minnesota24,7950.9×
South Carolina22,4300.77×
Kentucky19,5990.81×
Alabama19,5600.73×
Connecticut18,9510.98×
Louisiana18,3430.74×
Oklahoma15,6570.73×
Utah13,6020.79×
Iowa12,7030.8×
Hawaii11,4841.39×
Arkansas11,4110.72×
Mississippi10,3150.65×
New Hampshire7,3390.97×
New Mexico7,2800.75×
Idaho7,2310.75×
Nebraska7,1600.74×
Washington, District of Columbia6,3451.1×
West Virginia5,9710.67×
Maine5,6300.82×
Rhode Island5,4250.88×
Delaware4,1150.77×
Montana4,0020.75×
Vermont3,1910.94×
Alaska2,9300.71×
South Dakota2,7450.62×
North Dakota2,6190.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Panasonic audience
BrandAffinityCategory
Yahoo!ショッピング3.81×
Memory card20.94×Technology & Electronics
Quotation4.95×Business & Career
Audio power amplifier11.16×Technology & Electronics
GitHub6.28×Internet & Social Media
Electronics3.01×Technology & Electronics
Wikipedia3.1×Internet & Social Media
United States1.78×Travel & Leisure
Android (operating system)2.27×Technology & Electronics
Anthony Edwards4.77×Movies & TV
Online shopping1.61×Shopping
Gmail2.6×Internet & Social Media
Texas2.25×Travel & Leisure
Rock music1.76×Music & Radio
Outdoor recreation1.52×Sports
Creative Commons3.24×Technology & Electronics
Fox News Channel1.65×Movies & TV
Electronic musical instrument4.71×Music & Radio
Jingoism4.3×Politics & Society
Constitution5.6×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Panasonic audience
TraitClusterScore
IndulgenceJOY1.83
Quality AwarenessPREMIUM1.74
Family OrientationCONSERVATISM1.58
Convenience OrientationPREMIUM1.47
Early Adopter MentalityPOWER1.44
LGBTQ+ IdentityOPEN1.39

Worldwide distribution

Worldwide audience distribution share by country for Panasonic
CountryShare
Japan15.4%
United States8.7%
Taiwan8.0%

See Panasonic audiences in other countries

More Entertainment audiences in United States

Frequently asked questions

How many fans does Panasonic have in United States?

Panasonic has an estimated audience of 1,926,249 people in United States, concentrated in California and Texas.

What is the gender split and age of Panasonic fans?

43.2% of Panasonic fans are female, 56.8% are male, with an average age of 40.2 years.

Which brands do Panasonic fans like most?

Panasonic fans show strongest brand affinity for Yahoo!ショッピング (3.81×), Memory card (20.94×), and Quotation (4.95×) over the country average.

Where do Panasonic fans live in United States?

Panasonic fans in United States are most concentrated in California (reach 316,406), Texas (reach 157,840), and New York (reach 149,056). These three regions account for the largest share of the active audience.

What other brands do Panasonic fans also like?

Beyond Panasonic itself, the audience over-indexes on Memory card (20.94×), Quotation (4.95×), Audio power amplifier (11.16×), and GitHub (6.28×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Panasonic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.