Oklahoma City Audience in United States

Oklahoma City has an estimated audience of 5,562,662 people in United States. 56.0% are female, 44.0% are male, average age 41.2. Top regions: Oklahoma, Texas, California. Top brand affinities: Carmelo Anthony, Hobby Lobby, Planet Fitness, Allen Iverson, Diaper bag.

The average Oklahoma City fan in United States is 41.2 years old, more female, and lives primarily in Oklahoma. The audience is concentrated in Oklahoma, Texas, California. Top brand affinities include Carmelo Anthony, Hobby Lobby, Planet Fitness, with strongest over-indexing on Carmelo Anthony (13.66× the country average). Demographically, the Oklahoma City audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Patriotism, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Department store

Demographics of Oklahoma City fans

Demographic split for Oklahoma City audience in United States
MetricValue
Female56.0%
Male44.0%
Average age41.2
Estimated audience size5,562,662

Audience persona

The typical Oklahoma City fan in United States is more female, around 41.2 years old, with strong Patriotism tendencies and a notable affinity for Carmelo Anthony.

Top regions in United States

Top regions ranked by reach for Oklahoma City in United States
RegionReachAffinity
Oklahoma1,088,02517.61×
Texas700,2571.46×
California309,6750.51×
Florida172,8710.46×
New York136,1110.44×
Illinois129,5610.7×
Missouri128,0571.43×
Kansas111,8672.55×
Arkansas101,5372.22×
Georgia90,0030.53×
Colorado83,9610.96×
Ohio81,6350.48×
North Carolina78,0350.47×
Tennessee76,8350.69×
Arizona74,1110.65×
Pennsylvania73,7860.39×
Virginia70,5780.52×
Michigan59,0760.41×
Washington57,9330.52×
New Jersey57,2430.4×
New Mexico56,3752.02×
Indiana53,9970.53×
Louisiana46,8290.65×
Massachusetts45,7630.42×
Minnesota45,1720.57×
Wisconsin44,4440.53×
Iowa37,6640.82×
Maryland37,2980.39×
Kentucky35,0060.5×
Alabama33,8840.44×
South Carolina33,0510.39×
Nebraska32,0991.15×
Oregon30,1710.47×
Nevada29,4340.55×
Utah28,0560.56×
Mississippi26,9960.59×
Connecticut20,2510.36×
Idaho14,7120.53×
Washington, District of Columbia10,7230.64×
South Dakota9,5980.75×
West Virginia8,9780.35×
New Hampshire8,4420.39×
Montana8,3310.54×
Hawaii8,1370.34×
North Dakota7,4760.65×
Maine7,1390.36×
Rhode Island6,0930.34×
Wyoming5,5820.68×
Alaska4,9710.42×
Delaware4,7660.31×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Oklahoma City audience
BrandAffinityCategory
Carmelo Anthony13.66×Sports
Hobby Lobby3.67×Home & Garden
Planet Fitness3.21×Sports
Allen Iverson13.3×Sports
Diaper bag4.33×Kids & Family
Derrick Rose13.97×Sports
Fox News Channel1.76×Movies & TV
Golf Channel3.27×Sports
Largemouth bass5.22×Food & Beverages
Bass guitar2.54×Music & Radio
The Breakfast Club3.85×Movies & TV
Oklahoma City Thunder2.92×Sports
Ponytail5.35×Fashion & Accessoires
MSN1.9×News
Industrial engineering5.89×Business & Career
Fly fishing3.31×Sports
Dollar General1.83×Shopping
College basketball2.57×Sports
FC Bayern Munich3.18×Sports
Chick-fil-A1.81×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Oklahoma City audience
TraitClusterScore
PatriotismCONSERVATISM1.76
ExtroversionTHRILL1.48
Community OrientationOPEN1.32
Need for SecurityCONSERVATISM1.18
SpiritualityBALANCE1.16
IndulgenceJOY1.09

Worldwide distribution

Worldwide audience distribution share by country for Oklahoma City
CountryShare
United States82.7%
Brazil6.9%
Mexico1.4%

See Oklahoma City audiences in other countries

More Department store audiences in United States

Frequently asked questions

How many fans does Oklahoma City have in United States?

Oklahoma City has an estimated audience of 5,562,662 people in United States, concentrated in Oklahoma and Texas.

What is the gender split and age of Oklahoma City fans?

56.0% of Oklahoma City fans are female, 44.0% are male, with an average age of 41.2 years.

Which brands do Oklahoma City fans like most?

Oklahoma City fans show strongest brand affinity for Carmelo Anthony (13.66×), Hobby Lobby (3.67×), and Planet Fitness (3.21×) over the country average.

Where do Oklahoma City fans live in United States?

Oklahoma City fans in United States are most concentrated in Oklahoma (reach 1,088,025), Texas (reach 700,257), and California (reach 309,675). These three regions account for the largest share of the active audience.

What other brands do Oklahoma City fans also like?

Beyond Oklahoma City itself, the audience over-indexes on Hobby Lobby (3.67×), Planet Fitness (3.21×), Allen Iverson (13.3×), and Diaper bag (4.33×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Oklahoma City. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.