Oklahoma City Audience in United States

Oklahoma City logo

Oklahoma City has an estimated audience of 5,562,662 people in United States. 56.0% are female, 44.0% are male, average age 41.2. Top regions: Oklahoma, Texas, California. Top brand affinities: Jesse Plemons, Chili con carne, Nebraska, Pro-Ject, Nebraska Cornhuskers football.

The average Oklahoma City fan in United States is 41.2 years old, more female, and lives primarily in Oklahoma. The audience is concentrated in Oklahoma, Texas, California. Top brand affinities include Jesse Plemons, Chili con carne, Nebraska, with strongest over-indexing on Jesse Plemons (2.58× the country average). Demographically, the Oklahoma City audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Patriotism, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Department store

Demographics of Oklahoma City fans

Demographic split for Oklahoma City audience in United States
MetricValue
Female56.0%
Male44.0%
Average age41.2
Estimated audience size5,562,662

Audience persona

The typical Oklahoma City fan in United States is more female, around 41.2 years old, with strong Patriotism tendencies and a notable affinity for Jesse Plemons.

Top regions in United States

Top regions ranked by reach for Oklahoma City in United States
RegionReachAffinity
Oklahoma1,088,02517.61×
Texas700,2571.46×
California309,6750.51×
Florida172,8710.46×
New York136,1110.44×
Illinois129,5610.7×
Missouri128,0571.43×
Kansas111,8672.55×
Arkansas101,5372.22×
Georgia90,0030.53×
Colorado83,9610.96×
Ohio81,6350.48×
North Carolina78,0350.47×
Tennessee76,8350.69×
Arizona74,1110.65×
Pennsylvania73,7860.39×
Virginia70,5780.52×
Michigan59,0760.41×
Washington57,9330.52×
New Jersey57,2430.4×
New Mexico56,3752.02×
Indiana53,9970.53×
Louisiana46,8290.65×
Massachusetts45,7630.42×
Minnesota45,1720.57×
Wisconsin44,4440.53×
Iowa37,6640.82×
Maryland37,2980.39×
Kentucky35,0060.5×
Alabama33,8840.44×
South Carolina33,0510.39×
Nebraska32,0991.15×
Oregon30,1710.47×
Nevada29,4340.55×
Utah28,0560.56×
Mississippi26,9960.59×
Connecticut20,2510.36×
Idaho14,7120.53×
Washington, District of Columbia10,7230.64×
South Dakota9,5980.75×
West Virginia8,9780.35×
New Hampshire8,4420.39×
Montana8,3310.54×
Hawaii8,1370.34×
North Dakota7,4760.65×
Maine7,1390.36×
Rhode Island6,0930.34×
Wyoming5,5820.68×
Alaska4,9710.42×
Delaware4,7660.31×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Oklahoma City audience
BrandAffinityCategory
Jesse Plemons2.58×Movies & TV
Chili con carne5.42×Food & Beverages
Nebraska1.8×Travel & Leisure
Pro-Ject2.61×Music & Radio
Nebraska Cornhuskers football2.29×Sports
Monogram1.97×Home & Garden
Queens College, City University of New York3.38×Business & Career
Thom Browne4.38×Fashion & Accessoires
Charlamagne Tha God4.09×Movies & TV
Jaws2.25×Movies & TV
N1 road (South Africa)1.6×Travel & Leisure
Arnold Palmer2.37×Sports
Nipsey Hussle2.06×Music & Radio
Home staging1.85×Home & Garden
Glossier1.87×Beauty & Wellness
Grammarly1.61×Business & Career
Cleveland Clinic1.91×Health
Keenan Allen2.17×Sports
Hebe2.06×Home & Garden
Notre Dame Fighting Irish football1.59×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Oklahoma City audience
TraitClusterScore
PatriotismCONSERVATISM1.76
ExtroversionTHRILL1.48
Community OrientationOPEN1.32
Need for SecurityCONSERVATISM1.18
SpiritualityBALANCE1.16
IndulgenceJOY1.09

Worldwide distribution

Worldwide audience distribution share by country for Oklahoma City
CountryShare
United States82.7%
Brazil6.9%
Mexico1.4%

See Oklahoma City audiences in other countries

More Department store audiences in United States

Frequently asked questions

How many fans does Oklahoma City have in United States?

Oklahoma City has an estimated audience of 5,562,662 people in United States, concentrated in Oklahoma and Texas.

What is the gender split and age of Oklahoma City fans?

56.0% of Oklahoma City fans are female, 44.0% are male, with an average age of 41.2 years.

Which brands do Oklahoma City fans like most?

Oklahoma City fans show strongest brand affinity for Jesse Plemons (2.58×), Chili con carne (5.42×), and Nebraska (1.8×) over the country average.

Where do Oklahoma City fans live in United States?

Oklahoma City fans in United States are most concentrated in Oklahoma (reach 1,088,025), Texas (reach 700,257), and California (reach 309,675). These three regions account for the largest share of the active audience.

What other brands do Oklahoma City fans also like?

Beyond Oklahoma City itself, the audience over-indexes on Chili con carne (5.42×), Nebraska (1.8×), Pro-Ject (2.61×), and Nebraska Cornhuskers football (2.29×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Oklahoma City. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.