Rascasse Audience Intelligence

Oklahoma City Audience in United States

A data profile of the people who buy, follow and care about Oklahoma City in United States — modelled from more than twelve digital signal sources. Oklahoma City has an estimated audience of 5,562,662 people in United States.

#10among Department store in United States#410among POI in United States#516in Travel & Leisure

The average Oklahoma City fan in United States is 41.2 years old, more female, and lives primarily in Oklahoma.

The audience is concentrated in Oklahoma, Texas, California.

Top brand affinities include Carmelo Anthony, Hobby Lobby, Planet Fitness, with strongest over-indexing on Carmelo Anthony (8.06× the country average).

Demographically, the Oklahoma City audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Oklahoma City fan in United States is more female, around 41.2 years old, with strong Patriotism tendencies and a notable affinity for Carmelo Anthony.

Category: Travel & Leisure · Type: POI · Subtype: Department store

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Oklahoma City profile in United States.

Audience size
5.6M
in United States
Gender
56.0%♀
44.0% male
Age
41.2
average years
Country rank
#6097
POI in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Oklahoma City fans

56.0% are female, 44.0% are male, average age 41.2.

Fig. 02

Gender split

56.0%
Female
44.0%
Male
Demographic split for Oklahoma City audience in United States
MetricValue
Female56.0%
Male44.0%
Average age41.2
Estimated audience size5,562,662
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the Oklahoma City audience in United States
Age bracketShare%
16-1916%
20-2918%
30-3919%
40-4922%
50+25%
Fig. 04

Worldwide distribution

82.6%

of the worldwide Oklahoma City audience comes from United States.

Worldwide audience distribution share by country for Oklahoma City
CountryShare
United States82.6%
Brazil6.9%
Mexico1.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Oklahoma City audience in United States is strongest.

Fig. 05

Top regions by affinity

Oklahoma City fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~1M20.23×
02Kansas~100K2.34×
03Arkansas~100K2.10×
04New Mexico~60K1.98×
05Missouri~100K1.29×
06Texas~600K1.25×
07Nebraska~30K1.15×
08Colorado~70K0.83×
09South Dakota~10K0.78×
10Iowa~40K0.77×
11Wyoming~6K0.73×
12North Dakota~8K0.70×
13Arizona~70K0.65×
14Tennessee~70K0.63×
15Illinois~100K0.62×
16Louisiana~40K0.62×
17Mississippi~30K0.61×
18Washington, District of Columbia~10K0.60×
19Montana~9K0.57×
20Alaska~6K0.54×
21Utah~30K0.53×
22Idaho~10K0.53×
23Minnesota~40K0.51×
24Nevada~30K0.51×
25Indiana~50K0.50×
26Wisconsin~40K0.49×
27Georgia~80K0.47×
28Washington~50K0.47×
29Kentucky~30K0.47×
30Virginia~60K0.46×
31Alabama~40K0.46×
32California~300K0.45×
33Oregon~30K0.45×
34Ohio~70K0.44×
35Florida~200K0.42×
36North Carolina~70K0.42×
37New Hampshire~9K0.42×
38West Virginia~10K0.41×
39Maine~8K0.41×
40New York~100K0.40×
41Rhode Island~7K0.40×
42Massachusetts~40K0.39×
43Delaware~6K0.39×
44Michigan~50K0.38×
45New Jersey~50K0.38×
46South Carolina~30K0.38×
47Hawaii~9K0.38×
48Pennsylvania~70K0.37×
49Maryland~40K0.37×
50Connecticut~20K0.36×
Fig. 06

Affinity by region

Affinity by region — Oklahoma City, United States
0.36×1.00×20.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Oklahoma City audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Oklahoma City audience
#·InterestCategoryAffinity×
01Carmelo AnthonySports8.06×
02Allen IversonSports6.92×
03Olivia MunnMovies & TV5.52×
04Hobby LobbyHome & Garden2.81×
05FedExBusiness & Career2.40×
06Solar energyHome & Garden2.37×
07Renewable energyBusiness & Career2.37×
08Oklahoma City ThunderSports2.26×
09MeteorologyHome & Garden2.24×
10NBA FinalsSports2.04×
11Real propertyHome & Garden2.04×
12United Parcel ServiceBusiness & Career1.93×
13Vehicle insuranceCars & Mobility1.87×
14InnovationBusiness & Career1.85×
15Planet FitnessSports1.84×
16Five BelowShopping1.79×
17Mortgage loansBusiness & Career1.75×
18GeneticsKids & Family1.68×
19Pizza HutFood & Beverages1.66×
20SubwayFood & Beverages1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Oklahoma City audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Oklahoma City audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.37×
Community OrientationOPEN1.52×
Family OrientationCONSERVATISM1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Oklahoma City audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.59×
Design AffinityPREMIUM0.72×
MindfulnessBALANCE0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Oklahoma City have in United States?

Oklahoma City has an estimated audience of 5,562,662 people in United States, concentrated in Oklahoma and Texas.

02

What is the gender split and age of Oklahoma City fans?

56.0% of Oklahoma City fans are female, 44.0% are male, with an average age of 41.2 years.

03

Which brands do Oklahoma City fans like most?

Oklahoma City fans show strongest brand affinity for Carmelo Anthony (8.06×), Hobby Lobby (2.81×), and Planet Fitness (1.84×) over the country average.

04

Where do Oklahoma City fans live in United States?

Oklahoma City fans in United States are most concentrated in Oklahoma (reach ~1M), Texas (reach ~600K), and California (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Oklahoma City fans also like?

Beyond Oklahoma City itself, the audience over-indexes on Hobby Lobby (2.81×), Planet Fitness (1.84×), FedEx (2.4×), and Solar energy (2.37×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Oklahoma City. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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