Ty Pennington Audience in United States

Ty Pennington logo

Ty Pennington has an estimated audience of 595,200 people in United States. 71.9% are female, 28.1% are male, average age 47.7. Top regions: California, Florida, Texas. Top brand affinities: Guitar Pro, Elsword, Kendra Scott, Sub Zero (Official), Justice.

The average Ty Pennington fan in United States is 47.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Guitar Pro, Elsword, Kendra Scott, with strongest over-indexing on Guitar Pro (49.28× the country average). Demographically, the Ty Pennington audience skews more female with an average age of 47.7, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Person · Subtype: Fashion model

Demographics of Ty Pennington fans

Demographic split for Ty Pennington audience in United States
MetricValue
Female71.9%
Male28.1%
Average age47.7
Estimated audience size595,200

Audience persona

The typical Ty Pennington fan in United States is more female, around 47.7 years old, with strong Design Affinity tendencies and a notable affinity for Guitar Pro.

Top regions in United States

Top regions ranked by reach for Ty Pennington in United States
RegionReachAffinity
California45,0790.69×
Florida39,6430.98×
Texas39,1560.77×
New York25,4930.77×
Ohio24,3531.33×
Georgia23,4031.28×
Pennsylvania22,0471.1×
Michigan21,2161.36×
North Carolina20,7681.16×
Illinois19,4480.98×
Tennessee14,0131.17×
Indiana12,5381.15×
Virginia12,3270.85×
Wisconsin12,2071.36×
New Jersey12,0870.8×
Arizona11,7070.96×
Washington11,6750.98×
Missouri11,2891.18×
Massachusetts10,7610.92×
South Carolina10,3621.16×
Minnesota10,1061.18×
Colorado9,5761.02×
Kentucky9,0361.21×
Alabama8,6871.04×
Maryland7,6370.75×
Oklahoma7,5121.14×
Oregon7,1341.05×
Iowa5,9631.22×
Kansas5,7791.23×
Louisiana5,7740.75×
Connecticut5,5140.92×
Arkansas5,5001.12×
Utah5,4891.03×
Mississippi4,1630.85×
Nevada4,0890.71×
Nebraska3,7681.26×
Idaho3,3501.12×
New Hampshire3,2071.37×
West Virginia3,0841.11×
Maine2,6391.24×
New Mexico2,1690.73×
Montana1,7891.08×
South Dakota1,4381.04×
Rhode Island1,4260.75×
Delaware1,4130.86×
Hawaii1,3990.55×
North Dakota1,1790.96×
Washington, District of Columbia1,0280.57×
Vermont8500.81×
Wyoming7250.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ty Pennington audience
BrandAffinityCategory
Guitar Pro49.28×Technology & Electronics
Elsword20.22×Games
Kendra Scott3.48×Fashion & Accessoires
Sub Zero (Official)10.87×Literature
Justice3.02×Politics & Society
Jingoism2.25×Politics & Society
Nationality2.15×Politics & Society
Celtic punk10.12×Music & Radio
Whataburger1.59×Food & Beverages
Mothercare2.46×Kids & Family
The Nice Guys6.09×Movies & TV
Goop3.58×Internet & Social Media
Lulu 黃路梓茵1.79×Movies & TV
Northrop Grumman4.23×Business & Career
Liberace5.28×Music & Radio
Colorado River3.96×Travel & Leisure
ARCO1.73×Cars & Mobility
headspace5.31×Health
Wok3.59×Food & Beverages
Acoustic music2.39×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ty Pennington audience
TraitClusterScore
Design AffinityPREMIUM2.66
Luxury OrientationPREMIUM2.64
DIY MentalityTHRILL2.52
Quality AwarenessPREMIUM2.21
Convenience OrientationPREMIUM1.94
Early Adopter MentalityPOWER1.91

Worldwide distribution

Worldwide audience distribution share by country for Ty Pennington
CountryShare
United States77.8%
Canada5.5%
United Kingdom3.8%

See Ty Pennington audiences in other countries

More Fashion model audiences in United States

Frequently asked questions

How many fans does Ty Pennington have in United States?

Ty Pennington has an estimated audience of 595,200 people in United States, concentrated in California and Florida.

What is the gender split and age of Ty Pennington fans?

71.9% of Ty Pennington fans are female, 28.1% are male, with an average age of 47.7 years.

Which brands do Ty Pennington fans like most?

Ty Pennington fans show strongest brand affinity for Guitar Pro (49.28×), Elsword (20.22×), and Kendra Scott (3.48×) over the country average.

Where do Ty Pennington fans live in United States?

Ty Pennington fans in United States are most concentrated in California (reach 45,079), Florida (reach 39,643), and Texas (reach 39,156). These three regions account for the largest share of the active audience.

What other brands do Ty Pennington fans also like?

Beyond Ty Pennington itself, the audience over-indexes on Elsword (20.22×), Kendra Scott (3.48×), Sub Zero (Official) (10.87×), and Justice (3.02×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ty Pennington. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.