Rascasse Audience Intelligence

Ty Pennington Audience in United States

A data profile of the people who buy, follow and care about Ty Pennington in United States — modelled from more than twelve digital signal sources. Ty Pennington has an estimated audience of 722,305 people in United States.

#132among Fashion model in United States#6866among Person in United States#1134in Fashion & Accessoires

The average Ty Pennington fan in United States is 47.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Ariel Winter, Dredd, Adam DeVine, with strongest over-indexing on Ariel Winter (71.63× the country average).

Demographically, the Ty Pennington audience skews more female with an average age of 47.7, and over-indexes on personality traits such as Family Orientation, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ty Pennington fan in United States is more female, around 47.7 years old, with strong Family Orientation tendencies and a notable affinity for Ariel Winter.

Category: Fashion & Accessoires · Type: Person · Subtype: Fashion model

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ty Pennington profile in United States.

Audience size
722K
in United States
Gender
71.9%♀
28.1% male
Age
47.7
average years
Country rank
#29328
Person in United States
Fig. 01

Search interest · 12-month trend

+83%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ty Pennington fans

71.9% are female, 28.1% are male, average age 47.7.

Fig. 02

Gender split

71.9%
Female
28.1%
Male
Demographic split for Ty Pennington audience in United States
MetricValue
Female71.9%
Male28.1%
Average age47.7
Estimated audience size722,305
Fig. 03

Age distribution

Ø 47.7
average years
Age distribution of the Ty Pennington audience in United States
Age bracketShare%
16-195%
20-2911%
30-3917%
40-4927%
50+40%
Fig. 04

Worldwide distribution

79.0%

of the worldwide Ty Pennington audience comes from United States.

Worldwide audience distribution share by country for Ty Pennington
CountryShare
United States79.0%
Canada5.6%
United Kingdom4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ty Pennington audience in United States is strongest.

Fig. 05

Top regions by affinity

Ty Pennington fans by region: top regions in United States
#RegionReachAffinity×
01New Hampshire~3K1.43×
02Nebraska~4K1.36×
03Wisconsin~10K1.30×
04Minnesota~10K1.25×
05Iowa~6K1.24×
06Ohio~20K1.23×
07Michigan~20K1.22×
08Missouri~10K1.22×
09Indiana~10K1.19×
10Kansas~6K1.19×
11Maine~3K1.19×
12Oklahoma~8K1.18×
13South Carolina~10K1.16×
14Pennsylvania~20K1.14×
15Tennessee~10K1.13×
16West Virginia~3K1.13×
17Idaho~3K1.11×
18Georgia~20K1.10×
19Kentucky~8K1.10×
20Montana~2K1.09×
21Arizona~10K1.07×
22Arkansas~5K1.07×
23Connecticut~6K1.06×
24North Carolina~20K1.04×
25South Dakota~1K1.04×
26Colorado~9K1.01×
27North Dakota~1K1.01×
28Massachusetts~10K0.99×
29Alabama~8K0.97×
30Delaware~2K0.97×
31Oregon~7K0.96×
32Utah~5K0.96×
33Illinois~20K0.94×
34Florida~40K0.93×
35Mississippi~5K0.93×
36Vermont<1K0.90×
37Washington~10K0.89×
38Rhode Island~2K0.88×
39New Mexico~3K0.84×
40Nevada~5K0.83×
41Virginia~10K0.80×
42New Jersey~10K0.78×
43Alaska<1K0.78×
44Maryland~8K0.77×
45Louisiana~6K0.77×
46Texas~40K0.73×
47New York~20K0.72×
48California~40K0.66×
49Hawaii~2K0.66×
50Washington, District of Columbia~1K0.65×
Fig. 06

Affinity by region

Affinity by region — Ty Pennington, United States
0.65×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ty Pennington audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ty Pennington audience
#·InterestCategoryAffinity×
01DreddMovies & TV119.14×
02Green roofHome & Garden104.21×
03Ariel WinterMovies & TV71.63×
04Adam DeVineMovies & TV63.20×
05XzibitMusic & Radio56.67×
06Joe ManganielloMovies & TV38.01×
07Christopher LloydMovies & TV37.95×
08WD-40Home & Garden23.75×
09Malaysia AirlinesTravel & Leisure18.94×
10Little TikesKids & Family18.50×
11Sarah HylandMovies & TV14.88×
12Maison MargielaFashion & Accessoires13.29×
13True DetectiveMovies & TV9.24×
14Five BelowShopping6.27×
15KitchenwareHome & Garden3.69×
16Burger KingFood & Beverages3.63×
17Home AppliancesHome & Garden3.04×
18Home improvementHome & Garden2.28×
19PinterestInternet & Social Media2.24×
20RecipesFood & Beverages2.03×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ty Pennington audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ty Pennington audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.51×
DIY MentalityTHRILL2.33×
Quality AwarenessPREMIUM2.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ty Pennington audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.76×
Pet OwnershipJOY0.87×
Risk AppetiteTHRILL0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ty Pennington have in United States?

Ty Pennington has an estimated audience of 722,305 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Ty Pennington fans?

71.9% of Ty Pennington fans are female, 28.1% are male, with an average age of 47.7 years.

03

Which brands do Ty Pennington fans like most?

Ty Pennington fans show strongest brand affinity for Ariel Winter (71.63×), Dredd (119.14×), and Adam DeVine (63.2×) over the country average.

04

Where do Ty Pennington fans live in United States?

Ty Pennington fans in United States are most concentrated in California (reach ~40K), Florida (reach ~40K), and Texas (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Ty Pennington fans also like?

Beyond Ty Pennington itself, the audience over-indexes on Dredd (119.14×), Adam DeVine (63.2×), Christopher Lloyd (37.95×), and Joe Manganiello (38.01×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Ty Pennington. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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